Artificial intelligence (AI) is being successfully deployed in the global retail sector, but it needs to be used carefully in the South African context, taking into account specific market characteristics.ByWendy Tembedza
This September, Let's Talk Digital, a new multimedia offering launches on Bizcommunity. The bi-weekly podcast, hosted by Audrey Naidoo and produced by Tyran De Beer, features conversations with leading voices in the SA digital marketing and media space.
The African Marketing Confederation (AMC) has announced its relaunch, with updated vision and goals. The AMC is a pan-African body of marketing professionals with the aim to bring national marketing bodies and associations of nine countries together.
On 16 September, startup ecosystem stakeholders will be revealing the latest findings and plans towards the development of a proposed South African Startup Act - a call to the president to unleash the growth and innovation inherent in the country's entrepreneurs and youth. These findings, gathered over the past six months via desktop research, focus groups and research contributed by the World Bank, provide a holistic overview of the problems affecting the ability of startups to establish, grow and scale in South Africa.
The Anti-Money Laundering (AML) market makes up a significant proportion of the global Gross Domestic Product (GDP), but the real issue is that money laundering is used to fund other illicit activities, such as smuggling, bribery, corruption, cybercrime, illegal arms dealing, human trafficking, modern slavery, and more.ByAmit Singh
With more than 1.2 billion people, Africa is the second most populous continent in the world. And with a growing middle class, it has become a target for an increasing number of companies and multinationals looking to grow their profits.
Joe Public United's latest campaign for McCain pays homage to the one person in all our lives that means everything - mom. We all love our dear moms and although we are grateful for all that they do, we don't always get the chance to show our full appreciation.
Client McCain in partnership with Joe Public United for their recently launched brand campaign, showcases how McCain helped three truly authentic South Africans set up a surprise dinner for their moms. Hidden cameras captured this very special evening, with each surprise dinner culminating in a personalised printed thank you message on mom’s plate at the end of her meal, for the whole of South Africa to see.
“This idea connects emotionally and drives authentic stories, family time and joyful moments that are at the heart of the McCain brand,” said Roanna Williams, Creative Director Joe Public United. “Using our integrated offering to grow an idea is how we continue to strive toward bringing the very best 360° solution to our clients.”
A beautifully integrated effort from the agencies, this campaign incorporated talents from Joe Public (ATL), Shift Joe Public (Brand Design) and Connect Joe Public (Digital) along with Sabio Communications (PR) allowing the idea to reach its full creative potential.
Shift Joe Public, created a typographical guide as well as a unique look and feel for the overall campaign from colour to illustration style. Digital specialist, Connect Joe Public, gave the beautiful TV ads a life online, through a complementary digital campaign that allowed people the opportunity to pay homage to their moms by creating a memento like no other. Customers can purchase their very own individually crafted plates or sets of plates through a responsive e-commerce site http://www.mccainjoys.co.za.
The team created the space for a unique personalised memory, which can be shared through social media with the following hashtags #JoysOfMcCain & #MakeAPlate. In line with the strategic communications the digital component will see conversations structured around the plate, customers’ stories and finally their shared meal. All helping to seamlessly bridge the gap between offline and online through e-mailers, digital and social media advertising, branded social media pages and finally an SMS competition.
“Taking an idea across mediums and adding value to it, is always at the heart of what we do at Connect Joe Public. The McCain’s TV ads are so real, it was easy to expand them into an online space. It’s all about finding ways to bring more life to the idea that it’s little things that mean everything,” said Dylan McLean, Creative Director, Connect Joe Public. “We want to build true brand co-creators and create brand connection and loyalty that will last for McCain.”
Title It’s The Little Things That Mean Everything
Agency Joe Public United (Integrated)
Creative Director Roanna Williams
Agency Art Director Stephanie Hunter
Agency Copywriters Kate Glover Marina Andreoli
Chief Creative Officer Pepe Marais
Agency Producer Ananda Swanepoel
Account Management Kate Turner and Kelly Bardon
Typographers Shift Joe Public
Digital Connect Joe Public
Brand Representative (Client) Deolinda da Costa
Production House Velocity Afrika
Director Zwelethu Radebe
We are a 100% independent and proudly South African integrated brand and communication group, with a philosophy grounded in the purpose of growth.
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