Judging took place on the day, based on the results of Creative Circle’s Ad of the Month throughout the year. This was across the categories of: Digital & Interactive, integrated, experiential, outdoor & out of home, print, radio and TV, video & cinema (film).
The winners were as follows:
1. Chicken Licken Bang Bang Mix '15 Bucks' by Network#BBDO
2. Sanlam 'One Rand Family' by King James Group
3. Smirnoff Ice Double Black 'Explore The Night' by J.Walter Thompson
1. Trivial Pursuit 'Close but no wedge' by Publicis Machine
2. City Lodge Hotels 'A Room For Everyone' by TBWA\Hunt\Lascaris Johannesburg
2. Doom Insecticide 'Sexy Times' by TBWA\Hunt\Lascaris Johannesburg
3. Channel O 'Youth Day' by Black River FC
1. Santam 'One-of-a-Kind' by King James Group
2. Volkswagen Touareg 'Moments' by Ogilvy & Mather Cape Town
3. Dialdirect 'The Notebook' by Joe Public
1. 'Get me to 21' by MullenLowe
2. PASSOP 'Give Refugees back their humanity' by NATIVE VML
3. Salvation Army '#TheDress' by Ireland/Davenport
1. Land Rover Surround Camera System 'See Every Thing' by Y&R South Africa
2. Volkswagen Amarok 'The 1 Ton Coupon' by Ogilvy & Mather Cape Town
3. Lexus LS’s Pre-collision System 'The Billboard that Knows What You’re Thinking' by FCB South Africa
1. Volkswagen up! 'The Test Ride' by Ogilvy & Mather Cape Town
2. Dimension Data 'Bringing the world to the ABSA Cape Epic' by OwenKessel Leo Burnett
3. Chicken Licken Bang Bang Mix 'Analyst' by Network#BBDO
1. Flight Centre Student Flights 'Travel before it’s not fun anymore' by TBWA\Hunt\Lascaris Johannesburg
2. Lucozade 'Give Me Strength - Night Before The Project' by Ogilvy & Mather Johannesburg
3. Doom Insecticide 'Sexy Times' by TBWA\Hunt\Lascaris Johannesburg
Congratulations to all! Click here for more on the Creative Circle.