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Marketing & Media South Africa

Today's trends - the latest for 2015...

Writing on SA youth lifestyle and culture for our special [Trends 2015] section, Bradley Maseko reckons 2015 will be an impactful year for the youth of South Africa if you consider personal brand differentiation, spending and media behaviour, to the trend of visual domination.

Building on this, Adene van der Walt says there are five key strategies that marketers and advertisers need to embrace this year and that we need a return to marketing fundamentals. The key takeout of these is to deliver products that are up to date and innovative, while remaining true to your brand's core values.

Next up, Mike Sharman speaks forth on online influencers as the billboards of 2015 and says brands need to enhance their cult status to win over Generation Z.

And finally... do not mention The Twar! Stuart Thomas from Memeburn writes on the twar that wasn't as Zelda and Redi showed that Twitter can be sane... This is after the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country.

Sit back, relax and read on...

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Weekly top stories


[Trends 2015] Your 2015: The consumer, content and collaboration
[Louise Marsland] It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration... read more>>

[Trends 2015] 2015: On the cusp of a New Age

Jez Frampton & Doug de Villiers

Digital technology is ending the long reign of the book as a repository of knowledge and ushering in a world of interconnectedness, intelligent machines, vast data sets, and powerful algorithms...

Read more >>



[Trends 2015] Business and consumer trends for 2015

Dion Chang

Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang...

Read more >>



[Trends 2015] A return to marketing fundamentals

Adene van der Walt

There are five key strategies that marketers and advertisers need to embrace in the following year. The key take out: deliver products that are up to date and innovative, while remaining true to your brand's core values...

Read more >>






Biz Takeouts
[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015
On the very first Biz Takeouts Marketing and Media Radio show of 2015, show host Warren Harding interviewed Warren Venter from M4JAM and Louise Marsland about BizTrends2015... read more>>
BizTrends 2015
[Trends 2015] Online influencers are the billboards of 2015

Mike Sharman

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z. read more>>
[Trends 2015] SA youth lifestyle and culture

Bradley Maseko

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa... read more>>
Marketing & Media
[Orchids & Onions] Wipe the lipstick off this pig...

Brendan Seery

An independent (with a lower case "i", please note) media is vital to the success of our fledgling experiment in South African democracy, and should remain free from undue influence from business pressures or proprietors... read more>>
Media Freedom & Right to Know
Editors must edit without fear of being attacked

Anton Harber

I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist... read more>>
Networks' coverage of Paris terror attacks was a hopeless failure

Peter Mann

Am I the only one who thinks that global media coverage of the Paris outrage sucked? (video)... read more>>
Marketing
Time for the company CIMO to step into the digital spotlight

Leigh Andrews

Nicolette Singh, Marketing Lead, Avanade South Africa, talks us through what the new CIMO role actually means for the marketing and IT industry alike... read more>>
Three ways innovation could be killing your business

Dylan Kohlstädt

Do you work for someone who never seems to stop thinking about the next big thing that needs to be implemented? You know the type... read more>>
Four hot digital marketing skills to master in 2015

Issued by GetSmarter

Affiliate Marketing must innovate and be revitalised in 2015, according to Public-Ideas' analysis

Issued by Public-Ideas

Advertising
[Behind the Selfie] with... Alistair King
In the first iteration of our new weekly feature, we find out what's really going on behind the selfie, with Alistair King, Group Chief Creative Officer of King James Group... read more>>
How to avoid having your great ad campaign frozen by the ASA

Kelly Thompson

The Advertising Standards Authority's final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement can be kyboshed if one fails to pay attention to the provisions of the ASA Code... read more>>
Flume funnels digital down to make it matter

Leigh Andrews

If an agency that's focused on fixing its clients' business problems above winning awards sounds too good to be true, you haven't encountered Flume... read more>>
Social entrepreneur at helm of one of SA's largest agencies

Issued by FCB South Africa

Grey crowned Campaign's Advertising Network of the Year 2014

Issued by Grey

Branding
Some tough questions to ask yourself about your marketing for this year

Donna Rachelson, Issued by Branding and Marketing YOU

Cinema
The new B-Class cruises into cinemas with 3D Radio

Issued by Three D Radio

CRM
Satisfied customers don't mean repeat business

Sid Peimer

We ask customers how satisfied they are, because we think that satisfaction means profitability and growth. That's not necessarily true... read more>>
CSI
Sponsor an early learning playground with Cotlands
Cotlands is launching a new ad campaign this week, called 'Sponsor a playgroup', in time for back to school. The non-profit early childhood development organisation is addressing the education and social crisis... read more>>
Kaya FM, ABI and Thebe Foundation prepare primary school learners for back-to-school 2015

Issued by Kaya FM 95.9

Digital
App for Facebook At Work in test stage
Facebook has launched the testing of Facebook at Work, a separate experience that gives employees the ability to connect and collaborate efficiently using Facebook tools, with a few pilot partners... read more>>
IntelliLAB recruiting candidates for media and entertainment industry

Issued by Intellilab

Dylan McLean to grow Connect Joe Public

Issued by Joe Public

Brainstorm takes on skills shortage challenge

Issued by ITWeb

Education & Training
Free digital marketing courses in Cape Town
Shift One will present four free digital marketing courses on four consecutive Fridays in February in Cape Town. Following the success of its December 2014 course... read more>>
IBM offers free mobile webinar
IBM is offering a few webinar, titled 'Mobile marketing beyond the purchase: Recognize the value of every mobile interaction' on Tuesday, 27 January at 1pm Eastern Standard Time (8pm South Africa)... read more>>
New Cape Town office, new masterclass programmes

Issued by Litha Communications

Events & Conferencing
Bookmark the IAB Digital Summit for thought-provoking content
The IAB Digital Summit, in association with BBC.com, will be showcasing compelling content and insights from globally-renowned thought leaders and digital professionals... read more>>
Exhibitions
Positive outlook for exhibitions in 2015

Issued by EXSA

Magazines
New editor for Women's Health South Africa
Actress and direct-selling beauty industry entrepreneur Gail Mabalane graces the cover of Destiny!

Issued by Ndalo Media

Media
An unwise display?
NEWSWATCH: Independent's senior group editors Karima Brown and Vukani Mde have been criticised for attending the ANC anniversary celebrations wearing party gear... read more>>
Enter the Discovery Health Journalism Awards
Health journalists that have had their work published or broadcast between 1 January 2014 and 31 December 2014 should submit their entries to the Discovery Health Journalism Awards before 6 February 2015... read more>>
Habari Media bolsters staff complement

Issued by Habari Media

Mobile
OMG moment: Taking note of Africa's mobile media movement

Leigh Andrews

TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. Ole! Media Group CMO Deseré Orrill tells us more... read more>>
2015: Mobile is key

Jeremy Maggs

As holiday memories fade and the reality of 2015 begins, members of the local ad industry should strap themselves in for another bumpy year... read more>>
Vodacom takeover of Neotel vital to SA's competitiveness

Shameel Joosub

Public hearings by ICASA are due to begin next Thursday to discuss Vodacom's acquisition of Neotel. I believe the takeover is vital to SA's competitiveness... read more>>
IntelliLAB recruiting developers and programmers

Issued by Intellilab

Opportunity matching apps could become game-changers for SA's employment challenges

Issued by NATIVE VML

Newspapers
Displeased Du Preez dumps Indy
NEWSWATCH: Max du Preez has terminated his association with Independent Media... read more>>
The War of The Words - all 6,400 of them (and counting)
NEWSWATCH: Words, words, words, as Brown... Mde... Thamm... Haffajee... Abarder... have a go at each other... read more>>
Online Media
Understanding responsive and mobile website design

Chemory Gunko

Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office... read more>>
OOH
Digital out-of-home - changing the airport media landscape

Mzukisi Deliwe, Issued by Provantage Media Group

PR & Communications
How to pitch to an investor
The thought of pitching your product or idea to a small business investor is enough to make the bravest of people quake in their boots, but at some point you will need to sell yourself and your business... read more>>
SA alcohol industry: Time to relook your PR approach?

Issued by Lion's Wing

Radio
Entries for 2015 MTN Radio Awards closes this month
Radio stations wishing to enter the 2015 MTN Radio Awards have until 20 January for manual submissions or 27 January for online submissions... read more>>
OFM - the sound of your 2015

Issued by OFM Radio

It's back-to-school time with Gagasi FM

Issued by Gagasi FM

Recruitment
Launch of AFRI RECRUIT - new division of Joanne Pollard Associates

Issued by Joanne Pollard Associates

Head of Corporate Communications and CSI

Issued by Strategy Recruitment Marketing

Holidaymakers reminded of what they don't want to go back to

Issued by Careers24

Research
Consumers wary of high-tech devices
According to a new report from Accenture, titled Engaging the Digital Consumer in the New Connected World, most consumers experience challenges using several new types of smart high-tech devices... read more>>
Sales
Intentions (no resolutions) for 2015

Monika D'Agostino

For the last couple of years, I have set intentions rather than New Year's resolutions. For one, intentions are "the thing that you plan to do or achieve: an aim or purpose" as opposed to a resolution... read more>>
Social Media
The twar that wasn't: how Zelda and Redi showed that Twitter can be sane

Stuart Thomas

On Saturday, the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country... read more>>
TV
Documentaries go mainstream with BBC's Storyville Global

Leigh Andrews

If the thought of sitting through a documentary has you flicking through the channels faster than you can say 'I prefer mindless entertainment', the new BBC World News series Storyville Global, might change your mind... read more>>
SABC: Khumalo's resignation 'tip of the iceberg'
NEWSWATCH: Professor Bongani Khumalo resignation from the SABC board is just the 'tip of the iceberg', and the DA's Gavin Davis wants answers from Minister of Communications, Faith Muthambi... read more>>
International
Charlie Hebdo sells 1.9 million copies
PARIS, FRANCE: French satirical magazine Charlie Hebdo has sold 1.9 million copies of its latest issue, which has provoked protests by Muslims around the globe over a new cartoon of the Prophet Mohammed... read more>>
Turkish weekly defiantly refuses to soften satirical bite
ISTANBUL, TURKEY: Vilified by conservatives at home for standing by Charlie Hebdo after the Paris attacks, a Turkish satirical weekly is defiantly refusing to tone down its mockery of authority... read more>>
New packages for Cannes delegates
CANNES, FRANCE: Registration for the 2015 Cannes Lions International Festival of Creativity has opened, adding access to the Lions Innovation Festival and Cannes Lions Beach for all Classic full-week Cannes Lions delegate pass holders... read more>>
New York Festivals 2015 Torch Awards open for entries
NEW YORK, CITY, US: The 2015 Torch Awards is now open for entries... read more>>
First Charlie Hebdo since attacks sold out in many parts of France
Juries named for 2015 Dubai Lynx
MSC Cruises picks McCann to lead 2015-2016 brand-building campaign
More International
Africa
Senegal bans Charlie Hebdo and Liberation daily
The Senegalese government banned the dissemination of Wednesday's editions of the satirical French weekly Charlie Hebdo and the French daily Liberation... read more>>
More Africa
Government news
Why Africa must adapt or die

Martyn Davies

Is Africa's development inevitable? The conventional assumption is that all countries and regions will develop - albeit at different speeds - and eventually graduate from "emerging economy" status into the ranks of the First World... read more>>
Eskom 'years from rebuilding power'

Bianca Capazorio

Eskom has lost more power capacity over the past year than it will be able to build over the next two years... read more>>
BEE policy for estate trustees ruled invalid
An affirmative action policy for the appointment of provisional trustees to insolvent estates was declared invalid by the High Court in Cape Town earlier this week... read more>>
Four key issues on the agenda for WEF Davos 2015

Sebastian Buckup

The world is changing at a breathtaking pace. In the past year, it seems to have become a darker place, marked by deepening geopolitical fault-lines, which jeopardise the era of economic expansion... read more>>
Zuma to lead delegation to World Economic Forum
President Jacob Zuma will lead a South African delegation of Cabinet Ministers and business leaders to the World Economic Forum (WEF) in Davos, Switzerland, from 20-24 January 2015... read more>>
SA's long-term nuclear plan no solution to country's short-term energy needs
Two new independent power firms appointed

Carol Paton

More Government news
Travel news
When in Washington... go the Club

Brian Berkman

You're visiting Washington DC, right... so what better than to visit The Ritz-Carlton Club - and yes, it's a good as it sounds... read more>>
More Travel news
New accounts
  • Gazebo World Joins The Dpi Concepts Group Of Companies - more info
  • Respublica appoints Tribeca Public Relations - more info

More accounts  Submit a New account
People on the move
  • Y&R South Africa attracts heavyweight talent - more info
  • Nitrogen Advertising and Design appoints new client service director - more info
  • Clive Vanderwagen appointed head of client strategy for Caxton Magazines - more info
  • Debbie McIntyre appointed head of insights at Caxton Magazines - more info

More people  Submit a Person
Jobs offered
PR Account Director - Johannesburg
One of SA's largest PR and communications firms is looking for an account director with strong consumer and motoring PR experience. Read more >>


Senior Media Strategist - Cape Town
Senior media strategist - our Cape Town client's media agency is looking to fill the above position. Read more >>

SEO Wiz - Cape Town
Are you a web developer or junior SEO, passionate about becoming a full-blown SEO ninja? This techie position could be the best job you've ever had. Read more >>

Account Manager - Johannesburg
A B2B marketing agency is looking for an energetic, self-motivated account manager with Honours degree. The ideal candidate must be suited to an extremely fast-paced, highly pressurised environment. Read more >>

Mid/Senior Digital Designer - Johannesburg
Firewater is a dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>

Mid - Senior C#.Net Web Developer - Johannesburg
Firewater Interactive is looking for a mid to senior web developer with three+ years proven experience in web development and a passion for web. Read more >>

Product and Marketing Manager - Johannesburg
A rapidly growing publishing house is looking for a young and enthusiastic marketer. You must have previous direct marketing experience, seminar planning and be familiar with web marketing best practices. Read more >>

Strategic Planner - Cape Town
Excellent strategic planner BEE for leading ad agency. Degree and five/seven years' Strat planning experience. Cape Town; Sal R30,000 to R40,000 pm depending on experience. Read more >>

Lecturer - 3D Animation/Game Design - Pretoria
Lecturer - 3D animation/game design at Open Window Institute. Read more >>

Subject Manager/Lecturer - Motion Design - Pretoria
Subject manager/lecturer - motion design at Open Window Institute. Read more >>

Digital Client Service and Sales Director - Cape Town
NXT\Digital Innovation in Western Cape has an opportunity for a young driven individual to join our award-winning team of digital experts as digital client service and sales director. Read more >>

Outbound Sales Associate - Cape Town
Booming New York and South African start up Springleap seeking outbound sales executive to work with brand and agency clients out of Cape Town office. Read more >>

Communications and Email Specialist - Cape Town
A permanent mid-level communication and email specialist vacancy available at PriceCheck. Read more >>

Sales Team - Cape Town
We train business people in sales and social media. We are looking for experienced sales people to sell these training courses. Your training provided. Read more >>

CRM Officer - Pretoria
CRM officer at Open Window Institute. Read more >>

Operations Manager - Johannesburg
Africomm Media is ready to welcome another leaf to the family tree. Only apply if you are ready to change your life and the lives of people around through communications. Read more >>

SEO Specialist - Johannesburg
A fast growing SEM agency requires a dynamic SEO specialist to serve its international clients. The candidate will play a pivotal role, responsible for management and execution of SEO strategies. Read more >>

Senior PR Account Executive - Johannesburg
We're looking for a dynamic, highly organised PR account executive to join our digital PR agency. You need to be passionate about PR and love what you do. Read more >>

Public Relations and Digital Content Writer - Johannesburg
Do you think writing is easy but know great writing is an epic battle with yourself? Do you still love it anyway? If so, you might be our new writer. Read more >>

PPC Campaign Manager - Johannesburg
Gullan&Gullan is looking for an experienced, enthusiastic PPC campaign manager with a proven track-record in paid search marketing to manage PPC online marketing campaigns for our clients. Read more >>

Creative Designer - Johannesburg
We are looking for a talented and experienced digital designer to apply for this great opportunity as a creative at So Interactive digital agency. Read more >>

Sales Executive - Design and Display - Johannesburg
Rocket Creative Design and Display is in need of an efficient and ultra-capable sales executive to join our team to provide client service and to generate increased sales revenue. Read more >>

Client Service/Traffic/Production Assistant - Cape Town
Studio manager: administrative management of the design studio, coordinating the scheduling process, trafficking all creative projects, overseeing, approving and supporting the production process and the general admin. Read more >>

Digital Marketing and Social Media Manager - Cape Town
Group digital marketing, social media strategy and campaign management. Knowledge of financial service industry's blogging ecosystem, online monitoring and measurement platforms and media trends. Strategy, implementation and execution. Read more >>

Seasoned Line Producer - Cape Town
Job opportunity - Experienced TV series line producer for series on Africa. Experience in booking crews into Africa. Cape Town based. Starts March 2014. Read more >>

Junior Interior Designer - Exhibitions - Johannesburg
Scan Display's Johannesburg office is looking for a newly-qualified/junior interior designer to join its design team. Read more >>

Junior Designer/Digital Designer - Johannesburg
Leading branding agency, Interbrand Sampson de Villiers, are looking for a highly creative, detail orientated and dynamic junior designer with zero to two years' experience. Read more >>

Medium Weight Designer/Digital Designer - Johannesburg
Leading branding agency, Interbrand Sampson de Villiers, are looking for a highly creative, detail orientated and dynamic medium weight designer with a minimum four years' experience. Read more >>

Account Executive - Retail Display - Johannesburg
Scan Retail's Johannesburg team is looking for an account executive to liaise with clients and oversee retail display projects, from conceptualisation and design through to manufacture and installation. Read more >>

Ad Operations Campaign Manager - Johannesburg
Join the digital division of one of SA's largest publishers. The role includes day to day communication with sales teams and clients, providing support to the ad ops manager. Read more >>

Account Executive - Johannesburg
Account executive wanted to join +27 Advertising. Looking for a motivated and eager entry level candidate. Send your CV and tell us a bit about yourself. Read more >>

Business Unit Manager - Port Elizabeth
Join Boomtown's Port Elizabeth team as new business unit manager. This position requires you to have a passion for marketing solutions,thrive on growing brands,sales and client relationships. Read more >>



New events to diarise
Social media and content marketing
PRISA - 20 Jan 2015 to 21 Jan 2015 Johannesburg, Randburg

Get Started 2015
My StartUp Edge - 26 Jan 2015 Johannesburg

Business Network Friday
Business Network Friday - 30 Jan 2015 Johannesburg

Brand and marketing management
Vega School of Brand Leadership - 2 Feb 2015 to 8 Jun 2015 Cape Town

Marketing for non-marketers in a digital age
*mdp marketing - 5 Feb 2015 to 6 Feb 2015 Stellenbosch

A-Z of brand building
Vega School of Brand Leadership - 26 Feb 2015 to 27 Feb 2015 Cape Town

2nd Annual SA Entrepreneurship Expo 2015
New Life Communications - 23 Apr 2015 to 24 Apr 2015 Johannesburg

Lifestyle Expo 2015
Big Events 365 - 2 May 2015 Durban, Amanzimtoti

Rising Stars Careers Expo 2015
Fezekisa Communications - 29 May 2015 to 28 Aug 2015 Bloemfontein,Durban,Port Elizabeth

Africa's Big Seven
Exhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015 Midrand

Upcoming events
Digital Security and Fraud Management Seminar - 26 Jan 2015 Cape Town
Book your seat! PayU's Digital Security and Fraud Management Seminar. An informative session by payment experts to help protect your business and your customers from online fraud. Read more >>

The Writing Coach Course
SA WRITERS' COLLEGE - 19 Jan 2015 to 24 Feb 2015 Countrywide

Writing for the Web Course
SA WRITERS' COLLEGE - 19 Jan 2015 to 24 Feb 2015 Countrywide

Copy-editing and proofreading
SA Writers' College - 19 Jan 2015 to 23 Feb 2015 Countrywide

Digify - Digital Boot Camp
Livity Africa - 19 Jan 2015 to 31 Mar 2015 Johannesburg

Social media marketing course
Lumico Academy - 21 Jan 2015 to 16 Feb 2015 Cape Town

Quotes
Pearl S. Buck
"The secret of joy in work is contained in one word - excellence. To know how to do something well is to enjoy it."
Sheryl Sandberg
"Fortune does favor the bold and you'll never know what you're capable of if you don't try."
Isaiah Hankel
"A decision is only as strong as the belief standing behind it."
Todd Stocker
"Joy in your job is possible to the extent you're willing to choose it."
Matthew B. Crawford
"Out of the current confusion of ideals and confounding of career hopes, a calm recognition may yet emerge that productive labor is the foundation of all prosperity."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015
[Trends 2015] Invest in communication and content

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