Editor's column

Money, money, money… - 21 Jul 2014

[Rod Baker] The SABC has paid about R42m in thank-you bonuses to SABC staffers, writes Thabo Mokone - and the staff apparently still have their annual 13th cheque coming in December as well. Not everyone is pleased with the corporation's cash gift, however. Laurie Sloan discusses the future of communicating in a digital space and reckons mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything. And finally, Danette Breitenbach reports on the arrival of Consumer Science in SA - Mondelez International has opened a new Sensory Laboratory in South Africa - the first in the EEMEA region. read more

It’s parly time… Faith to face parliament over SABC COO - 14 Jul 2014

[Rod Baker] It seems the SABC instead of reporting, is too often in the news - and usually for all the wrong reasons. The latest is the confirmation of the appointment of Hlaudi Motsoeneng in the position of COO by communications minister Faith Muthambi - and not even her own party seems too pleased. read more

Your brand is not your buddy - 7 Jul 2014

[Rod Baker] Natalie Jardine reckons that not even on social media can, or should, a brand be a friend. She says that after almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account. Good news on the CSI front is that The Street Store, a local pop-up shop for the homeless has gone global - from China to Cape Town, Brussels to Bangladesh, Florida to France, Mexico to Melbourne. It's captured the imagination of people worldwide. 'Aah, yes... read more

CliffCentral a clanger? No way - 30 Jun 2014

[Rod Baker] Gareth Cliff's "unradio" station CliffCentral has denied it failed on Comedy Central Africa after its agreement was terminated after low viewing figures. read more

SA roars at Cannes Lions - 23 Jun 2014

[Rod Baker] OK, we've said it before, and we'll say it again... When it comes to creativity, SA is second to none. read more

Spotlight on how SA is featuring at Cannes Lions - 17 Jun 2014

[Rod Baker] We're bringing you the results from Cannes Lions 2014 as soon as they become available - here, here and here and as usual, South African entries are often proving that in the field of creativity, advertising and marketing, we're right up there with the world's best. We'll be bringing you the results throughout the week. But on a different note, we also have Chris Moerdyk's views on why advertising agencies lose clients, and it usually comes down to... read more

Can you use social selling to boost B2B sales? - 9 Jun 2014

[Rod Baker] Graeme Wilson takes a look at 'social selling' and asks whether it can be used to increase B2B sales? He says it's no wonder that more and more B2B brands are warming to the idea. read more

A tale of two haircuts, media, and racism - 2 Jun 2014

[Rod Baker] Ed Herbst takes a look at racism in the media, and a tale of two haircuts, and how the Mandela legacy of reconciliation has been squandered. On the broadband front, Sipho Maseko, Telkom CEO reckons that while debates in the telecoms industry fall into three categories: what is good for consumers, business and for the country, it all comes down to the fact that our survival rests on convergence. YouTube's first-ever video upload was of Jawed Karim (the site's co-founder) looking a little awkward during a trip to the zoo. Since then, we've seen a great deal more and Mike Silver now looks at commercialising the YouTube experience while Louise Marsland reckons brands, well... read more

Winning an AdReview award reflects business success - 26 May 2014

[Rod Baker] In a follow-up to the AdReview Awards featured on Bizcommunity last week, Danette Breitenbach chatted to some of the winners to find out how winning an AdReview award reflects the success of their business. Harry Herber suggests we buckle up for the media ride of our life. Why? Because he says the next TV tsunami is on its way. read more

Competing for the future, the Marketing Indaba, and why trends matter - 19 May 2014

[Rod Baker] Wayne Bishop was recently asked to do a talk at the University of Johannesburg entitled "What does the Future Ad Agency look like?". read more

The media: how powerful, exactly? - 12 May 2014

[Rod Baker] Almost on a daily basis, the media expose or report on yet another instance of corruption or police brutality and, as Anton Harber wrote last week on Bizcommunity.com, "Now the media is uninhibited in exposing government corruption and security force brutality. read more

Twitter targets SA, ANC brands school buses - 5 May 2014

[Rod Baker] Some may reckon the SA economy is now second to Nigeria's, but in terms of advertising, Twitter reckons South Africa leads the pack. On the media front, while Sanef reckons the so-called secrecy bill will harm media freedom, the ANC has caused a row by branding two sponsored school buses in its own colours. Anton Harber says that our freedom has been hard won and we have a robust media, but do we have the will to defend our freedom? Finally, James White shows you how to navigate the new PR landscape. As he says, business is changing. read more

Here they are - SA radio’s ‘Oscar’ winners - 14 Apr 2014

[Rod Baker] The MTN Radio Awards have come and gone; Luise Allemann reports on the awards' winners. Communications Minister Yunus Carrim says radio is so vital in SA as it gives a voice to the voiceless. One way to make people want to see what something is all about, is to ban it. And that is exactly what has happened here... read more

It’s all about the PRISM Awards - 7 Apr 2014

[Rod Baker] We have a large newsletter again this week, but our focus is very much on the 2014 PRISM Awards, which took place last night. We have all the PRISM winners plus comments from the judges and the winners; for instance, Jeremy Maggs, guest speaker and one of the judges reckons that PR is at centre of today's communication mix. In addition, we take a look at Cape Town's Atmosphere Communications, for which this year's PRISM Awards have been a whopping success. That's our comprehensive 2014 PRISM Awards roundup, but there much more besides... read more

Cliff quits - 31 Mar 2014

[Rod Baker] No, April the First is tomorrow... It seems Gareth Cliff really has quit 5FM and will be leaving today. read more

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