Editor's column

Grim tales from Gupta TV - 24 Nov 2014

[Rod Baker] It seems life might be a bit rough for those who work at television station ANN7... the Sunday Times' Gabi Mbele reports on allegations of no gum chewing, no sickbay, no cars - and if you fail to clock in on time, your salary will be docked... read more

Bizcommunity.com launches Biz Trends 2015 - 17 Nov 2014

[Rod Baker] It's that time of the year again and Bizcommunity is launching Biz Trends 2015 - a comprehensive, curated, thought-leadership perspective on trends and consumer insights for 2015 for the media, marketing and advertising communications industries in South Africa and the continent. Woolworths is in the news again, and again it's not good news. This follows a claim by a customer who says he found a dead frog in an Italian salad he bought from Woolies. read more

It’s 'Hlauding' over for Motsoeneng… again - 10 Nov 2014

[Rod Baker] The Democratic Alliance has accused the SABC COO, Hlaudi Motsoeneng, of offering a former SABC HR officer a R2m 'bribe' if she would agree to testify that she knew he did not have a Matric when he filled out his application form, and basically put down whatever symbols came into his Matricless head. According to her sworn affidavit, the former HR officer not only refutes the allegation, and is apparently also on record as saying she declined the offer. read more

Your brand and how to handle social media - 3 Nov 2014

[Rod Baker] Social media has handed a great deal of power to the consumer and it's a power that can be used for a brand's benefit... or not. read more

The hidden messages in brand logos - 27 Oct 2014

[Rod Baker] For many, if not most of us, a brand logo is... well... read more

WDC turns from yellow to purple - 20 Oct 2014

[Rod Baker] Cape Town's reign as the World Design Capital 2014 has come to an end, and what a year it's been with a number of successfully launched projects. Tapei will be taking over the WDC title in 2016; purple will be the official colour. The second season of 21 Icons of South Africa has featured its 12th icon, Pregs Govender, human rights and gender activist. read more

What to wear in the future - 13 Oct 2014

[Rod Baker] The future of wearable technology is becoming more and more real, from lockets with digital photos, to a ring that can control devices. read more

Marketing for the Hashtag Nation... - 6 Oct 2014

[Rod Baker] The millenial generation have a whole different view of the world and brands need to appeal to them accordingly. read more

How important is SEM? - 29 Sep 2014

[Rod Baker] Content, online presence and SEO are all vitally important for your business. In this month's DigiChat with Andrea: Search engine marketing, we find out from SEO specialists which search engine marketing initiative is best, organic or paid? Nowadays, customers are skeptical of traditional marketing tactics, they only see a gimmick. read more

Till the next Loeries! - 22 Sep 2014

[Rod Baker] Creative Week Cape Town has come to an end, with the final Loerie awards ceremony taking place last night at the CTICC. A total of 256 awards were handed out over the course of the weekend, four of which being the prestigious Grands Prix awards handed out to Grid Worldwide Branding; One Kingdom Creative Studio; FCB South Africa and Ogilvy & Mather Johannesburg. Congratulations to all the winners and those nominated for awards. read more

Let the creativity begin... - 15 Sep 2014

[Rod Baker] Today marks the beginning of Loeries Creativity Week Cape Town, and judging has begun to reveal the finalists up for awards at the ceremony this weekend. The week is filled with events with the Loeries Exhibition, a creative sponsorship workshop, the DStv Seminar of Creativity followed by the awards ceremony and some hip and happening parties at Fiction, Shimmy Beach Club and more. The Loeries also organise the Creative Future Scholarship, giving students from disadvantaged backgrounds a chance to study at a top institution. The recipient of the scholarship will be announced during the awards. Meanwhile in today's newsletter, Louise Marsland looks at the meme that took a bite out of Apple, specifically #ScarfGuy. read more

And the next speaker needs no introduction… - 8 Sep 2014

[Rod Baker] Standing up in front of a crowded room is something some people equate with having a tooth pulled - without anaesthesia - but it's a fear that can be beaten. However, it's not just a matter of what you say, but how you say it, what your body language tells your audience and how you're dressed. Here James Hurford asks... read more

The busy receptionist and the most amazing pitch in history - 1 Sep 2014

[Rod Baker] There are many ways to pitch for a new account. Here's one that involved making the prospective client aware of some painful home truths as Sid Peimer describes what he calls the most amazing pitch in history. read more

Print media and bundles of figures… - 25 Aug 2014

[Rod Baker] Publishers of newspapers and magazines have been bleeding, and are taking desperate measures to cling onto their share of a shrinking market. The problem, however, is that the strategies they are deploying might not meet with the universal approval of advertisers. read more

Intrigue and backstabbing in the newsroom - 18 Aug 2014

[Rod Baker] Anton Harber tells a tale in three chapters of behind-the-scenes newsroom intrigue and backstabbing. read more

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