Brand intrinsics in the business-to-person space - 30 Nov 2015

[Leigh Andrews] Today sees the start of our Special Focus on OOH (Out of Home) advertising. It features exclusive interviews with the trendsetters in this field and pinpoints global out-of-home advertising trends as well as the importance of location. In addition, get set for lots of tears in the traffic as KFM kicked off its annual Christmas Wish campaign today. read more

What it really means to succeed with the new generation - 23 Nov 2015

[Leigh Andrews] The winners of the 3rd Annual 2015 New Generation Social & Digital Media Awards were announced on 19 November at the Johannesburg offices of main award partner, Microsoft SA. Unilever and agency Liquorice scooped the Digital Brand of the Year, sponsored by Endemol Shine Africa, for Unilever Knorr - What's for Dinner, as well as New Generation Social & Digital Corporate of the Year and New Generation Legacy Award for Unilever OMO Fast Kids. But the focus on social and digital media isn't all about youth. read more

Selective grief and outrage on social media - 16 Nov 2015

[Leigh Andrews] Our top story is about social solidarity in times of tragedy, with Louise Marsland focusing her [TrendTalk] column on how the tragic events of the past few days in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. While mainstream media has come in for this kind of criticism many times, Facebook's decision to enable its Safety Check in Paris has many debating "selective grief and outrage"... We also focus on a primary concern across the continent: Digital illiteracy. read more

Music brands, Twitter hearts and recycling for education - 9 Nov 2015

[Leigh Andrews] William Nicholson takes the reigns this week, tapping into the connection between bands and brands, describing "the fertile ground where music and advertising meet". The relentless expansion of global internet access over the past decade has led to some radical changes to both and led to their integration. Thrishni Subramoney takes the sentiment of social media to the max by describing the awkwardness of 'hearts instead of stars' on Twitter. read more

The narrative of effective content marketing on any platform, in any language - 2 Nov 2015

[Leigh Andrews] We kick off this week's in-depth articles with an overview of Friday night's Pendoring award winners. Danette Breitenbach attended and spoke to the night's big winners, Dominique Swiegers and Stephne de Villiers from King James Group, who took home the Pendoring Awards Prestige Award as well as a gold in the Live Events & Activations & Direct Communication category for their Sanlam Musiekfees campaign. read more

The changing face of communications - 26 Oct 2015

[Leigh Andrews] Today sees the start of our Special Focus on Communications. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints global communications trends as well as the current media view on PR and how these two industries can better work together. In Marsland's latest [TrendTalk] column she also focuses on the hashtag revolution, especially in light of how last week's student protests about fee increases became a national 'movement' by mid-week, rallying support across South Africa via multiple hashtags. According to Dee Stephens, the line between content marketing and SEO is also blurring - instead of opponents, they actually work hand in hand like a well-oiled machine. read more

Creativity in a nutshell – make mine an emoticon - 19 Oct 2015

[Leigh Andrews] We're celebrating a raft of senior editorial appointments at - girls run the world! Then, kicking off with some agency insights, I chatted exclusively to Gil Oved, co-CEO of the Creative Counsel, ranked by AdReview in 2014 as the largest marketing, media and advertising group in South Africa, about the impact of their recent acquisition by Publicis and so much more. Still on creativity, in her latest [TrendTalk] column, Louise Marsland talks us through the emojis of language. This is becoming increasingly important to consider as we become a more visual society focused on expressing ourselves as easily - if not creatively - as possible. read more

Turn to white papers for digital marketing wisdom - 12 Oct 2015

[Leigh Andrews] Jacques van Wyk writes that interactive print is crucial to direct marketing. This is based on insights gleaned from a white paper released by PwC that shows mobile elements in marketing campaigns are becoming an industry standard, with up to 88% of South Africans now having mobile internet access and mobile accounting for more than 50% of all global e-commerce traffic. Research from other white papers such as Exponential's recent one on audience engagement shows that audience engagement is no longer an intangible, immeasurable aspect of marketing. read more

Tips on professionally handling customers - 5 Oct 2015

[Leigh Andrews] We start off with an exclusive from Louise Marsland...The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief. It's hoped that Pilllay will reinvigorate the brand and steer the publication "back to its roots", following a raft of retrenchments, recent cutbacks and falling circulation. read more

Innovation, engagement and tech-enabled inventions - 28 Sep 2015

[Leigh Andrews] Louise Marsland writes about some of her favourite new inventions in today's digital-enabled time in her latest [TrendTalk] column. One of these is the Wize Mirror, which can diagnose what's wrong with your body through facial analysis. read more

Spring into the Equinox by testing out the new Bizcommunity interface - 21 Sep 2015

[Leigh Andrews] Exciting news: We have a new navigational interface as of today, designed to enhance Bizcommunity's unique brand offerings. There's a full list of new features for you to test drive, get cracking! Danette Breitenbach kicks things off with feedback on last week's Biz Trends Imbizo, which featured trend talks a la TEDx style from leaders in the advertising, branding and marketing communication industry. read more

Unlocking your true business potential through audience insights and innovation - 14 Sep 2015

[Leigh Andrews] It's always interesting to find out just what your readers really think of your publication. If the feedback shared in the first session of last week's Media24 Lifestyle summit is anything to go by, the publisher is hitting the mark on every level for its target audience. In sticking with what makes our audience smile, we looked at how Halo has added some feel-good humour to what's typically seen as a grudge purchase in their latest ad for insurer King Price, which aired during Carte Blanche last night. Douglas Kruger also shares six reasons why it's critical to innovate in your business in the second installation of his 'Relentlessly Relevant' series. read more

Innovation 2015: Thinking far outside the (bunny chow) box - 7 Sep 2015

[Leigh Andrews] We kick off this week with the first in Douglas Kruger's 'Relentlessly Relevant' series, with a look at lessons on innovation from a Soweto street vendor who tosses your bunny chow takeaway onto the highway - we can all learn from this example of true business innovation. Adiv Maimon shares this innovation-first mindset by explaining why custom solutions work, especially in the digital marketing industry where it's tempting to use a one-size-fits-all template. Lastly, we dive over the Digital Edge with key insights into the importance of digital with Dr Michael Wu, the man behind the Facebook Engagement Index (FEI) and Community Health Index (CHI) and one of this year's most anticipated speakers on the Digital Edge speaker line-up - taking place on Wednesday, 9 September at the Sandton Convention Centre. All inspired reading that should get some innovative business ideas sparking... read more

The good and bad side of digital - 31 Aug 2015

[Leigh Andrews] The Nedbank Digital Edge speaker lineup is an impressive one this year. Leigh Andrews spoke to Lucia Maseko, John Gevisser and Glenn Gillis to find out what they're looking forward to the most. read more

Digital marketing in the spotlight - 24 Aug 2015

[Leigh Andrews] Today sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency. Sticking with our focus on all things digital, Danette Breitenbach quotes Hando Sinisalu, co-author of The Storybook 2, The Best of Global Digital Marketing on the fact that while awards are all about creativity, clients are paying for results. read more

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