Subscribe to industry newsletters

Biz Takeout's

Episode 189: Mike Wronski chats the top 5 Social Media platforms in SA.

Date: 22 Sep 2016
Get the Flash Player to play this.
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
The Star Film Company wins big at African Cristal Festival 2016
The Star Film Company wins big at African Cristal Festival 2016

Both Tristan Holmes and directing duo PHI (Jonathan Parkinson and Nicole Ackermann) cleaned up at this year's African Cristal Awards...

Issued by The Star Film Company 18 hours ago

D&AD announces Bruce Duckworth as this year's president
D&AD announces Bruce Duckworth as this year's president

Bruce Duckworth has been appointed D&AD president along with a new Board of Trustees. The job of the president is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising...

20 hours ago

Malcolm Poynton elected LIA 2016 Integration Jury President
Malcolm Poynton elected LIA 2016 Integration Jury President

The London International Awards (LIA) has announced global chief creative officer of Cheil Worldwide, Malcolm Poynton, as the Jury President for Integration at this year's awards...

21 hours ago

#InnovationMonth: Launch of SA's first 4DX campaign
#InnovationMonth: Launch of SA's first 4DX campaign

Nitesh Matai, general manager for Nu Metro Cinemas, explains the 4DX cinema experience and Justin Inglis, national sales manager for Popcorn Cinema Advertising, shares the backstory to the first 4DX commercial for the new Jaguar F-TYPE SVR vehicle...

By Pasqua Heard 21 hours ago

[Orchids & Onions] Keeping it real drives message home
[Orchids & Onions] Keeping it real drives message home

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally...

By Brendan Seery 1 day ago

Reach the right audience at the right time with TimeOne - Programmatic
Reach the right audience at the right time with TimeOne - Programmatic

TimeOne - Programmatic is the transversal division dedicated to programmatic marketing. Responsible for media trading and the centralisation of technologies, it serves the different divisions of the group and acts as a one-stop shop for programmatic media...

Issued by TimeOne Group 1 day ago

Terence Neale shortlisted twice at shots Awards
Terence Neale shortlisted twice at shots Awards

Egg Films' Terence Neale is the only South African director shortlisted at the shots Awards, hosted by the leading international trade magazine...

Issued by Egg Films 1 day ago

Image by 123RF
#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 2 days ago

SA digital agency Creative Spark launches new look
SA digital agency Creative Spark launches new look

Creative Spark, an award-winning digital agency within the M&C Saatchi Group of companies, has announced a new corporate identity to reflect its culture of innovation and creative force as a business...

Issued by M&C Saatchi Abel 2 days ago

Red & Yellow School set to launch its Alumni Association
Red & Yellow School set to launch its Alumni Association

Red & Yellow opened its doors back in 1994 with the aim of producing students who were well equipped to tackle the industry head-on...

By The Red & Yellow School, Issued by Red & Yellow 2 days ago

Three out of three for AdMakers at the 'Oscars' of the real estate world - The 'International Property Awards'
Three out of three for AdMakers at the 'Oscars' of the real estate world - The 'International Property Awards'

"Omne trium perfectum" - everything that comes in threes, is perfect. That was certainly the case for AdMakers International on Thursday night at the 21st prestigious "Africa/Arabia" International Property Awards...

Issued by AdMakers 2 days ago

Flying with the Germans: Lufthansa airs fun new commercial
Flying with the Germans: Lufthansa airs fun new commercial

Lufthansa has launched a new image campaign with a fun and entertaining new TV commercial bearing the slogan "More than just a good flight."

23 Sep 2016

1,001 better ways to segment your market (than outdated LSMs)
1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target...

By Ross Sergeant 22 Sep 2016

Four ways marketing has evolved to make asset management even harder
Four ways marketing has evolved to make asset management even harder

The marketing landscape is evolving, and it's changing the way advertisers, marketers and agencies develop, manage and deliver creative assets for their campaigns...

By Ian Wheal, Issued by Media Host 22 Sep 2016

Managing your online footprint
Managing your online footprint

Ten years ago businesses in South Africa were not necessarily even aware that they could use Facebook for marketing and driving interest in and engagement with their organisations...

By Shaun Evertse, Issued by Eazybranch 22 Sep 2016

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

By Lara-Anne Derbyshire 21 Sep 2016

'Motherbuffer' gripe stopped in its tracks
'Motherbuffer' gripe stopped in its tracks

A complaint about latent vulgarity in a TV ad featuring a train and using the word "motherbuffer" has hit the buffers...

21 Sep 2016

Left to right: Freda Raubenheimer, Molefi Thulo (head judge), Antoinette Johnson, Zwelakhe Tshabangu and Esté de Beer. Back, left to right: Sbu Sitole, Jacque Matthee, Marius van Rensburg, Paul de Klerk, Qingqile Mdlulwa, Susan Aukema and Deon Wiggett.
Pendoring 2016 finalists announced

After a tough judging process, 108 finalists will be up for a Pendoring trophy. The advertising awards will take place on Friday 28 October at Vodacom World in Midrand...

21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

By Bandile Ndzishe 21 Sep 2016

#InnovationMonth: How RMB is banking on integrated advertising
#InnovationMonth: How RMB is banking on integrated advertising

Rand Merchant Bank (RMB) has created its first TV commercial in nine years: a set of three TVCs that relate the bank's values to the sport of rowing...

By Pasqua Heard 20 Sep 2016

Screengrabs from the ad
[Orchids & Onions] Kudos to RMB founders for leading the way

The interaction with their audience strikes the right chord...

By Brendan Seery 20 Sep 2016

OFyt creatives, left to right: Greg Burke, Chris Gotz, Kelly Putter, Jono Shubitz.
OFyt Gotz new talent

Late last week, we heard that Chris Gotz was back in the country and joining Old Friends, Young Talent. With the embargo on the news officially lifted, I chatted to Gotz and OFyt CEO Gary Leih about what to expect from this change to the team...

By Leigh Andrews 20 Sep 2016

Vodacom invests in Aces-Up's Ed van Blerk - and profits immediately
Vodacom invests in Aces-Up's Ed van Blerk - and profits immediately

Moving Vodacom's Yebo Yethu trading from the OTC to the JSE takes some explaining. And while Aces-Up's Ed van Blerk may not be the grand master of indices and debentures, he does know everything there is to know about making the complicated entertaining...

Issued by Spitfire Films 20 Sep 2016

Newspaper advertising leads to better ROI
Newspaper advertising leads to better ROI

According to research conducted by effective consultancy, Benchmarketing, newspaper advertising increases a media campaigns effectives. The study was commissioned by Newsworks (UK) as detailed by warc.

20 Sep 2016

The opportunities of "Siri" to brands
The opportunities of "Siri" to brands

I should be jealous as my husband has a girlfriend called Siri. She helps him with directions, searches for information and plays his favourite music...

By Audrey Naidoo 20 Sep 2016

Lessons from the Facebook, Adblock Plus wars
Lessons from the Facebook, Adblock Plus wars

The recent war ignited between Facebook and Adblock Plus has once again thrown sharp relief on how the digital industry needs to employ a little soul searching when it comes to strategy and delivery...

By Tichaona Savanhu & Andrew Smit 19 Sep 2016

SA's ad industry must not regress to using outmoded digital metrics for ROI
SA's ad industry must not regress to using outmoded digital metrics for ROI

South Africa's advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country's leading agencies...

By Andre Steenekamp 19 Sep 2016

#InnovationMonth: GWK building rockets, winning awards and innovating for agriculture
#InnovationMonth: GWK building rockets, winning awards and innovating for agriculture

"The objective of the campaign is to highlight the innovation, imagination, and passion that are intrinsic to being a farmer." - Neil de Klerk

By Cari Van Wyk 19 Sep 2016

Show more