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Biz Takeout's

Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Creativity: what is it and what's its value

Creativity is used a lot: in leadership, problem solving and the arts. But what is it and what value does it add to business?

By Andrew MacKenzie, Issued by Boomtown 24 Apr 2014 20:02

Act II goes full monty with new product launch

Act II popcorn has dared to be brave and allowed the Volcano creative team to go full monty, and be as immeasurably 'out-of-the-box' as one can be, when conceptualising the TVC for Act II's new product.

Issued by Volcano 24 Apr 2014 14:34

Ashley Bacon takes the baton at fast-growing M&C Saatchi Africa

Following Rick de Kock's departure from M&C Saatchi Africa to join Barclays as head of the marketing and communications Africa division, Ashley Bacon is assuming responsibility for the company's ambitious growth plans on the continent.

Issued by M&C Saatchi Abel 24 Apr 2014 13:57

The Bleeding Edge - what kind of bang for your buck are you paying for?

For any campaign, agencies and clients should focus on the marketing objectives and develop strategies to best implement and achieve their goals, suited to their marketing budget. The question is however, what and whose goals are being achieved?

Issued by Powerhouse Advertising 24 Apr 2014 11:09

Does the paid, earned owned model account for content marketing?

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows marketers to identify the nature of the different communications tools at their disposal.

By Kat Scholtz 24 Apr 2014 06:29

New AMASA committee ready for ALP applications

The newly appointed AMASA board, committee and chair of the Johannesburg Chapter have announced that they are ready for applications for the ten places available on the AMASA Learnership Programme for careers in the media and advertising world.

23 Apr 2014 10:56

[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 24 April from 9am-10am as we chat to Pete Case from GLOO and Duncan Wares from Hg80. [twitterfall]

23 Apr 2014 10:28

Reviewing Facebook's capitalisation strategy

Facebook's persistent appetite for acquisitions was clearly not sated by the $19 billion acquisition of WhatsApp in February, with the company spending a further $2 billion on virtual reality company Oculus late in March 2014.

23 Apr 2014 10:13

IAB SA Bookmark Awards moved to February 2015

The Bookmarks Awards are to be relaunched as the IAB Summit & Bookmarks Awards and will be held in February 2015. Its winners will be entered into the annual international IAB Mixx awards in New York in September 2015.

23 Apr 2014 08:41

Closing the divide between social and media

Social community management and paid media campaign management are often treated as two separate entities.

By Matthew Arnold 22 Apr 2014 14:07

Coca-Cola creates rainbows to celebrate

In April 1994, Archbishop Desmond Tutu coined the phrase 'Rainbow Nation' 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of 'Freedom Month', Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa's democracy and the birth of the Rainbow Nation.

Issued by FCB South Africa 22 Apr 2014 13:15

Havas Worldwide Johannesburg raises awareness for gambling addiction

To bring life to the potential negative effects of severe gambling addiction, the Havas WW Johannesburg team created stunning art pieces out of dice. These pieces are aimed at illustrating the way life can be for those living with this addiction.

Issued by Havas Worldwide Johannesburg 22 Apr 2014 12:35

Lowe Cape Town wins Creative Circle Ad of the Month

Lowe Cape Town has won the Creative Circle Ad of the Month in the Print category for Independent Newspapers/Cape Times - titled "Guantanamo and Biko". The idea behind the campaign is to ask people to imagine how much better the world would be if we were all better informed.

Issued by Lowe + Partners SA 22 Apr 2014 11:17

ABF Annual General Meeting a success

The ABF's 44th AGM was successfully held on 7 April at Draft FCB's offices in Sandton. The Executive Committee conducted all affairs within a short space of time, with the publicly released annual report reflecting a more promising year ahead.

Issued by Advertising Benevolent Fund 17 Apr 2014 14:11

Promotions and new appointments at Mortimer Harvey

Mortimer Harvey has promoted two staff members, appointed eight new staff members and accepted two graduates from the Maharishi Institute into the agency's Learnership Programme.

Issued by Mortimer Harvey 17 Apr 2014 08:45

Hg80 welcomes Muzi Kuzwayo to the team

Marketing mastermind and best-selling author, Muzi Kuzwayo, recently joined the Hg80 team as Strategic Director and full partner in the business. Bringing a host of experience and expertise to the table, Muzi promises to strengthen and extend the agency's current offerings, especially in terms of strategy and PR.

Issued by Hg80 16 Apr 2014 15:02

Fast food, democracy and the power of marketing

There is a place in South Africa that is truly democratic. Young, old, black, white, rich, poor, rural and urban all congregate around it at least one Friday night a month. It is a choice they willingly and happily make, despite long queues.

By Amanda Sevasti 16 Apr 2014 14:28

SABC DA ad ban: The battle continues

NEWSWATCH: The SABC's banning of a DA advert infringes freedom of expressions says the DA, reports Times Live, and the SABC has defended its ban, reports iafrica.com. The hearing was adjourned last night and resumes today at 6pm, reports news24.com.

16 Apr 2014 10:32

The top 20 Best Liked Ads for 2013

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. The top 20 ads of 2013 are dominated by the technology and fast food categories, with an underlying theme of local humour - advertising and entertainment are inextricably linked.

Issued by Millward Brown 16 Apr 2014 10:21

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

Second Press Challenge campaign

For the second year, Times newspaper in association with the Loeries has announced the launch of its 2014 Press Challenge. Nineteen free ads will be given away between 12 May and 12 June this year.

16 Apr 2014 08:08

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

Two South African agencies feature in "The World's Leading Independent Agencies 2014"

South African independent agencies, The Jupiter Drawing Room (Africa) and the King James Group, have been selected to appear in the 2014 edition of "The World's Leading Independent Agencies".

Issued by The Jupiter Drawing Room Cape Town 15 Apr 2014 12:53

Strategy gets 'Unplugged' with this one-day strategic planning course

Strategy Unplugged is the new and updated one-day strategic planning workshop hosted by Sid Peimer of Stratplanning. You are encouraged to 'hang on tight' as this one-day course promises to disrupt everything you thought you knew about strategy.

Issued by Stratplanning.com 14 Apr 2014 10:54

Collaboration between Hellocomputer and FCB Johannesburg electrifies the Labello kiss

The collaborative duo that gave South Africa the world's first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.

Issued by FCB South Africa 11 Apr 2014 11:13

Facebook and Pinterest: The online word-of-mouth way to promote your business

The oldest and still most powerful way to promote any business is through word of mouth. Nothing resonates stronger than a recommendation from a friend, family member or colleague.

By Paige Calahan 11 Apr 2014 07:58

AdReview Awards: Waiting for Godot

The judging is over and the AdReview Agency of the Year has been selected. But its identity will be a closely guarded secret until 22 May, when the Awards take place.

11 Apr 2014 07:21

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

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