Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
SAARF Board says it can state that the industry body is now firmly on the road to transformation.
6 Dec 2013 11:42
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!
By Catherine Milward-Bridges 29 Nov 2013 07:51
I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception.
By stephen sandmann 27 Nov 2013 07:52
What is a newspaper? This may seem like a rhetorical question, but perhaps the answer lies at the core of what its future holds. Is the 'heart' of a newspaper black ink on white paper, or is it the content in a format that can be read?
By Daya Coetzee 26 Nov 2013 10:03
There is a lot of banter these days about forming and maintaining meaningful relationships between brands and consumers. Relationships and brand perception is so hot right now in the marketing world - and also a big reason why the PR industry is the golden goose, because it is what we do best.
By Lee Wanless 25 Nov 2013 09:42
The City of Johannesburg can continue to advertise itself as a "world class African city", following a ruling by the Advertising Standards Authority this week.
5 Dec 2013 12:01
Egg Films' Slim directed 'Change Your View', Shift Joe Public's moving launch commercial for Star Sat, which was previously known as TopTV.
Issued by Egg Films 5 Dec 2013 10:45
Egg Films' Sunu directed Ogilvy Cape Town's launch commercial for Flying Fish, SAB's new range of flavoured beer.
Issued by Egg Films 4 Dec 2013 12:26
The annual APEX Awards, hosted by the Association for Communication and Advertising (ACA), have opened for 2014 entries.
4 Dec 2013 09:47
Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials as chosen by the most important critic, the consumer. Q3 sees three banking commercials make the list, while humour and kids feature highly as well.
Issued by Millward Brown 3 Dec 2013 13:33
FUTURELIFE, South Africa's first and only scientifically formulated, balanced, nutrient dense food to contain Moducare, has appointed ideas agency OwenKessel to take their product offering to the next level.
Issued by OwenKessel 3 Dec 2013 11:51
Nando's reckons Sanral could at least have taken us to dinner...
3 Dec 2013 10:56
The honour of receiving the Agencies' Agency of the Year award is testament to Joe Public's values and purpose as the award is received through votes by industry peers.
Issued by Joe Public 2 Dec 2013 09:34
Fast-food franchise Nando's plans to refresh its market positioning and has filled the coop with a roster of marketing agencies.
2 Dec 2013 07:03
South African consumers, business and all levels of government have been urged to reconsider procurement channels to support local product and services providers through an integrated campaign developed by The Volcano Group, in association with client, The Manufacturing Circle.
Issued by Volcano 29 Nov 2013 09:02
To launch its new variants, Pink Pomegranate and Black Espresso, Ola Magnum hosted South Africa's first 'live' Twitter Auction.
29 Nov 2013 08:17
An unauthorised digital poster using a remarkably similar visual identity as Nando's has been released into the wild by Fando's, which possibly stands for fans of Nando's.
29 Nov 2013 05:58
Volcano's latest campaign for global sauce sensation, Tabasco Sauce, has had its fair share of conversation on the streets and social media feeds, with consumers embracing it for its creativity, brazen quirky attributes and in-your-face street pole executions.
Issued by Volcano 28 Nov 2013 13:00
Country branding is important for all countries; especially for developing countries to be able to effectively compete in the global market place.
By Tralone Khoza 28 Nov 2013 12:05
The Gauteng province's advertising boards in the ANC colours is a threat to the country's democracy, the FF Plus said on Wednesday.
28 Nov 2013 09:47
Added Value has released its analysis of the South African marketing industry. During July, August and September 2013, its management team engaged in conversation with some of South Africa's leading marketing directors.
28 Nov 2013 09:26
The first social media hub in South Africa has been developed with Zoomph in Washington DC to create dialogue across South Africa with the release of the autobiographical movie, 'Mandela: Long Walk to Freedom' on 28 November 2013.
28 Nov 2013 08:42
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
According to the latest Radio Audience Measurement Survey (RAMS), interest in community radio is rising, with a number of local radio stations showing an increase in listeners.
26 Nov 2013 08:18
The Creative Circle Ad of the Month results for October 2013 have been announced.
25 Nov 2013 10:41
Protea Hotels is opening hotel doors with a new social media campaign to bring to life the stories that could happen in its hotels.
25 Nov 2013 08:41
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