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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Leigh Ogilvie's ABSA MegaU 'Free' commercial gets seven nominations at the 2016 Midas Awards
Leigh Ogilvie's ABSA MegaU 'Free' commercial gets seven nominations at the 2016 Midas Awards

ABSA MegaU 'Free' has been nominated seven times at the 2016 Midas Awards. Congratulations to Leigh Ogilvie and The Jupiter Drawing Room (Johannesburg)...

Issued by Velocity Films 2 days ago

Programmatic advertising: the marriage of creativity with technology
Programmatic advertising: the marriage of creativity with technology

South African advertisers need to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over...

By Pasqua Heard 3 days ago

Fawlty Towers and the art of prediction
Fawlty Towers and the art of prediction

The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, Fawlty Towers, was liked by very few when it began in 1975. In fact, when the Daily Mirror reviewed the show the headline read "Long John Short on Jokes..."

By Damon Stapleton 30 Nov 2016

The best car adverts of 2016
The best car adverts of 2016

Ad agencies who have the pleasure of working with automotive companies know that cars are the ultimate tool for lifestyle branding. Here are three favourite car adverts for 2016...

Issued by LotteryResults.co.za 30 Nov 2016

Screengrabs from the ad.
[Orchids & Onions] Tipping a hat to the 'Nightshift'

OK, I'll admit MTN already got its foot in the door with me right at the beginning of its new TV ad: I'm a Commodores fan and I think Nightshift (their tribute to soul legend Marvin Gaye - also one of my favourites) is one of the best tracks they produced...

By Brendan Seery 29 Nov 2016

M&C Saatchi Abel CT takes Santa 'jolling' in a fun and festive Jozi
M&C Saatchi Abel CT takes Santa 'jolling' in a fun and festive Jozi

The silly season is almost upon us, and consumers are no doubt bracing themselves for the usual onslaught of jingly, festive season advertising...

Issued by M&C Saatchi Abel 29 Nov 2016

Student of the Year: Carina Bonse wins AdFocus
Student of the Year: Carina Bonse wins AdFocus

Fondly nicknamed "The Wizard" for her seemingly magical ability to push her work further than anyone else, final year Red & Yeller Carina Bonse has proven that she really is capable of extraordinary creative magic...

Issued by Red & Yellow 29 Nov 2016

The state of native advertising in SA - participation vs interruption
The state of native advertising in SA - participation vs interruption

The power of mass marketing is so entrenched in our psyches that it has a real power over us, and we are only vaguely aware of that. This vague awareness has brought about a shift, where we want to be the curators of our own stories again...

By Alex Spagnoletti, Issued by The Newsroom 29 Nov 2016

Students' app receives ANDYs Reset award, internship
Students' app receives ANDYs Reset award, internship

At the recent Advertising Club of New York's International ANDY Awards, an entry from two students so impressed the integrated jury that it decided to distinguish it as a Reset Winner...

28 Nov 2016

Red Cherry helps Plusssz cut through the clutter with Spot On brand
Red Cherry helps Plusssz cut through the clutter with Spot On brand

A good example of Red Cherry's Spot On brand at work is on Activo Health's recent TV campaign for Plusssz, one of the leading products in its multivitamin and supplement range...

Issued by Red Cherry Media 28 Nov 2016

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level...

By Beverley Klein 28 Nov 2016

The power of a mirror
The power of a mirror

Just like a mirror, media can influence the way we see ourselves and affect our interpretation of others...

By Nomalanga Mphuthi 25 Nov 2016

FCB celebrates AdFocus wins
FCB celebrates AdFocus wins

It was a 'good night out' for FCB Africa and its agencies at the Financial Mail AdFocus Awards held on 23 November...

Issued by FCB Africa 25 Nov 2016

Age may weigh against advertising, marketing, PR professionals
Age may weigh against advertising, marketing, PR professionals

New research, from the new YouGov 'Age in the Workplace', commissioned by MEC and Campaign, indicates that people in the media, marketing, PR and advertising industry may experience higher rates of ageism...

25 Nov 2016

Ogilvy PR Johannesburg wins inaugural PR Agency of the Year
Ogilvy PR Johannesburg wins inaugural PR Agency of the Year

Ogilvy Public Relations Johannesburg has won Financial Mail AdFocus' Public Relations Agency of the Year award, the first time the PR industry has been recognised as a standalone category...

Issued by Ogilvy & Mather 25 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

NSPCA 'Start a Dog Fight' campaign takes first place at the Creative Circle
NSPCA 'Start a Dog Fight' campaign takes first place at the Creative Circle

Grey Africa nabbed the number one spot at The Creative Circle for the NSPCA "dog fight" campaign. The campaign was listed number one in the Outdoor & OOH category for September...

Issued by Grey 24 Nov 2016

Media Host launches advanced broadcast and advertising monitoring solution
Media Host launches advanced broadcast and advertising monitoring solution

Media Host's new service, Adlytics, tracks the broadcast of TV and radio ads, music and music videos. Locally monitoring over 30 TV and 170 radio stations...

Issued by Media Host 24 Nov 2016

Medium Agency of the Year - AVATAR
Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category...

By Danette Breitenbach 24 Nov 2016

Financial Mail AdFocus Award winners 2016.
All the 2016 FM AdFocus Award winners!

On the evening of 23 November 2016, the Financial Mail's AdFocus Award winners were revealed at a glamorous ceremony at Room5, Rivonia...

23 Nov 2016

Top Christmas ads (so far...)
Top Christmas ads (so far...)

The battle of the best Festive Season adverts has begun! Is 2016 going to be memorable by delighting us with some refreshing Christmas advertising? The signs are looking positive. We've selected five of our favourites so far...

By Sheila McGillivray 22 Nov 2016

Screengrabs from the ad.
[Orchids & Onions] Children grow up, but Plascon looks as good as ever

In this day and age of quick fixes, short attention spans and marketing clutter, old-fashioned relationships are still critical. And by relationships I don't mean "having a conversation" with your customers on social media...

By Brendan Seery 22 Nov 2016

Remixing natural beauty into urban Jozi with Strongbow Apple Cider
Remixing natural beauty into urban Jozi with Strongbow Apple Cider

Jozi market-goers were recently surprised and delighted as 8,000 paper butterflies were released into the air above the popular Neighbourgoods Market in Braamfontein...

Issued by M&C Saatchi Abel 22 Nov 2016

Big data is like sex, everyone talks about it but no one has it - this and more from Ad:Tech 2016
Big data is like sex, everyone talks about it but no one has it - this and more from Ad:Tech 2016

Ad:Tech is a global meeting place for forward-thinking brands, agencies and media owners with events held throughout the year in different countries. Neil Clarence, COO of location-based advertising specialists Vicinity Media, provides feedback from day one at the New York event...

Issued by Vicinity Media 22 Nov 2016

Epica Awards 2016 winners announced
Epica Awards 2016 winners announced

The 30th Epica Awards are the only creative awards judged and awarded by journalists who work for marketing and communications magazines. The 2016 winners have been announced...

22 Nov 2016

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'Boardroom dancing': Five lessons strategists can learn from the dance world

As a strategist and ballroom dancer, I have had the unique and fortunate experience of living a life that (quite literally) straddles two worlds. Two ostensibly different worlds...

By Mike dos Santos 22 Nov 2016

Erin Cadigan © –
Why do they keep getting it wrong?

With all the excitement going on recently, I got to wondering about polls and why they're so wrong...

By Chris Brewer 21 Nov 2016

McCann Worldgroup SA entry wins at World's Best Healthcare & Wellness Advertising
McCann Worldgroup SA entry wins at World's Best Healthcare & Wellness Advertising

The Global Awards, now in its 22nd year of honouring the World's Best Healthcare & Wellness Advertising, announced the 2016 award winners late last week...

21 Nov 2016

Mobile growing as dominant frontier for online advertising
Mobile growing as dominant frontier for online advertising

Mobile web traffic has increased from 20% in 2012 to 45% in 2015 and is expected to rise to 72% by 2020, according to IAB SA's internet advertising revenue report...

Issued by IAB South Africa 21 Nov 2016

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