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Kellman, Levin partner to launch new influencer marketing agency
Kellman, Levin partner to launch new influencer marketing agency

Arye Kellman from Tbo Touch's Touch HD and Jason Levin from Elevation Holdings have partnered to start a new agency that will use influencer marketing to build real connections with digitally-driven audiences and mavens...

3 days ago

Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 2 days ago

Glen Bosman
Motion picture's digital revolution

Today, filmmaking has little to do with film. Digital technology has advanced so much that we can shoot quality video on our phones and share it on social media in seconds...

By Glen Bosman, Issued by CPA 3 days ago

Commanding the spotlight... Video on command
Commanding the spotlight... Video on command

The increase in consumers opting for VOD is slowly changing viewing habits in SA and making it more challenging for marketers to reach their audiences in numbers...

By Luca Dignam, Issued by Dentsu Aegis Network 3 days ago

Image supplied.
Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

The Publisher Research Council (PRC) invites the industry to an immersion day to discuss Establishment Survey (ES), SEMs (Socio-Economic Measure), its recent READ studies and the role that the PRC has to play...

3 days ago

Sunu wins Gold, two Silvers and Bronze at Cannes Lions
Sunu wins Gold, two Silvers and Bronze at Cannes Lions

Egg Films' Sunu took home Gold, two Silvers and Bronze in the Entertainment, Entertainment for Music and Media categories at Cannes Lions International Festival of Creativity, the world's most prestigious advertising awards...

Issued by Egg Films 22 Jun 2017

Dentsu Aegis Network signs affiliation agreement with Urban Afrika Media Limited
Dentsu Aegis Network signs affiliation agreement with Urban Afrika Media Limited

Dentsu Aegis Network has extended its footprint in Africa with the signing of Urban Afrika Media Limited as its affiliate full-service agency in Zimbabwe...

Issued by Dentsu Aegis Network 22 Jun 2017

Young Guns Jury (Image supplied)
One Club Young Guns 15 jury selected

The One Club for Creativity has announced the jury members for the Young Guns (YG) 15 programme...

22 Jun 2017

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg...

By Jessica Tennant 22 Jun 2017

King James the Second wins Allan Gray account
King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town...

By Jessica Tennant 21 Jun 2017

Toyota ‘buffs' Yaris image with Yaris Pulse, new campaign
Toyota ‘buffs' Yaris image with Yaris Pulse, new campaign

Toyota South Africa has ‘buffed up' the Yaris' image with the launch of Yaris Pulse, which sports a bigger 1.5l engine and improved rear styling among other attractive new features...

Issued by FCB Africa 21 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

M&C Saatchi PLC acquires Levergy
M&C Saatchi PLC acquires Levergy

M&C Saatchi PLC has announced a majority stake acquisition of South African sports and entertainment agency Levergy...

Issued by Levergy 21 Jun 2017

Hill's The Underdog Project in Cape Town
#OrchidsandOnions: There's no monopoly on capital doing good

When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...

By Brendan Seery 20 Jun 2017

Clare Bowen
Clare Bowen from Radiocentre sees radio differently

In an exclusive interview between sessions, Bowen and I discussed why creativity and effectiveness go hand in hand and why radio is still very much an effective medium for advertising when done well...

By Jessica Tennant 20 Jun 2017

A swarm of digital natives heads to Joburg
A swarm of digital natives heads to Joburg

Have you heard of Digital Swarm? Odds are if you're in the advertising industry and you're in Durban, then you have. If you live in Joburg, then you're next in line to be invited to Swarm!...

Issued by DigitLab 20 Jun 2017

Are you confusing success and achievement?
Are you confusing success and achievement?

One day you wake up and you are turning the hamster wheels of industry. The beast needs to be fed. You did 20% this year, well then 30% next year is the only option. Stop. Go back to the very beginning. Examine your true purpose...

By Jason Harrison, Issued by M&C Saatchi Abel 20 Jun 2017

Desiree Gullan
How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

By Desiree Gullan, Issued by G&G Digital 20 Jun 2017

Wimpy inspires South Africans to reconnect
Wimpy inspires South Africans to reconnect

Wimpy, one of the country's favourite casual dining family restaurants, is inspiring South Africans who never have enough time, to make the time for the ones that they love...

Issued by FCB Africa 20 Jun 2017

Call on industry to support ASA and self-regulation of advertising
Call on industry to support ASA and self-regulation of advertising

The new acting CEO of the Advertising Standards Authority is requesting that the industry support the ASA and self-regulation of advertising...

20 Jun 2017

Y&R SA's 'Indian', 'Kenyan', 'Englishman' and 'Kenyan 2' campaign for Mandevu Beard Care Beard Balm.
#CannesLions2017: Print & Publishing Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Print & Publishing award ceremony on 19 June 2017, resulting in a single SA agency bringing home a campaign win...

19 Jun 2017

Frog, snake, bat and bird - by Y&R SA for Johannesburg Zoo.
#CannesLions2017: Outdoor Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Lions Outdoor award ceremony on 19 June 2017, with a single SA agency shining bright...

19 Jun 2017

A screenshot of the Outsurance Father’s Day ad.
Outsurance responds to its ‘racist' Father's Day ad, blames junior employee

NEWSWATCH: Outsurance's Father's Day advert was ill-conceived by a 'young' staff member and branded as 'racist' for featuring predominantly white fathers...

19 Jun 2017

Image source: Facebook
Learnings from Facebook in Dublin

Popimedia was invited to take part in a social media manager's boot camp in Dublin during the first week of June...

By Lisa Steingold 19 Jun 2017

Jenny Ehlers, ECD at King James Group and design juror.
#CannesLions: “Surprise us and instil envy in a good way”

Cannes Lions kicked off this past weekend, and we have ten SA jurors across the various categories. I spoke to Jenny Ehlers, ECD at King James Group and Design juror, about the areas she predicts SA agencies' work will excel in this year, and more...

By Leigh Andrews 19 Jun 2017

Kasto © –
Do you learn anything at conferences?

I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot...

By Chris Brewer 19 Jun 2017

The power of poetry for Youth Day
The power of poetry for Youth Day

The ‘This is Your Time' campaign from Vodacom aims to give the youth a platform to speak about the power of education...

Issued by Ogilvy & Mather 19 Jun 2017

#Newsmaker: Sue Napier returns to advertising, her happy place
#Newsmaker: Sue Napier returns to advertising, her happy place

The Hardy Boys has its lucky hands on Sue Napier, who also believes a little bit of luck has had a role to play in her achievements to date. This combined with her upbringing and the people and experiences that have helped shape who she is today, and having a supportive family that motivate her to do the hard yards...

By Jessica Tennant 19 Jun 2017

ximagination © –
Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing...

By mike broom 16 Jun 2017

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