BizTrends 2016

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Epic MSLGROUP has opened a press office on Bizcommunity.com!
Epic MSLGROUP

With over 50 multi-skilled consultants in South Africa and partners across Africa, we have the ability to offer clients results driven strategic communications and PR solutions.

Biz Takeout's

Biz Takeouts is back with BizTrends 2016 - Louise Marsland

Date: 4 Feb 2016
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The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 16 hours ago

Why Gareth Leck is pencilling in D&AD PR judging
Why Gareth Leck is pencilling in D&AD PR judging

Gareth Leck, CEO or (chief problem solver) at Joe Public, will be judging on the D&AD's sparkly new PR jury. Find out what he's most looking forward to in this exclusive interview...

By Leigh Andrews 18 hours ago

FCB Cape Town and Hellocomputer give Cancer Association of South Africa 'balls' - FCB Africa
FCB Cape Town and Hellocomputer give Cancer Association of South Africa 'balls'

There are certain things men don't like to talk about: their favourite team losing, when they last cried during a movie, and their balls...

Issued by FCB Africa 15 hours ago

Unpacking the future of digital advertising - Adclick Africa Media Group
Unpacking the future of digital advertising

Digital advertising is on an unstoppable ascendancy in Africa, thanks to the proliferation of affordable smartphones and the rolling out of infrastructure by mobile networks to virgin territories...

Issued by Adclick Africa Media Group 16 hours ago

How to create brand advocates with through-the-line advertising - Ayanda Mbanga
How to create brand advocates with through-the-line advertising

The beauty of brand advocacy is that it allows fans to become an independent marketing channel for a company. Once good connections are developed with both customers and prospective customers, the power of word-of-mouth gets to work...

Issued by Ayanda Mbanga 14 hours ago

Apidech Ninkhlai– 123RF.com
Super growth brands - Do brands change advertisements too often?

It is often said that brands change their advertisements before they have worn out...

By Erik du Plessis and Neil Higgs 20 hours ago

© Micha Rosenwirth – 123RF.com
[Orchids & Onions] Lewis has it down pat, but minister should buckle up

Just because someone is a personality doesn't necessarily mean they will come across well in a TV commercial endorsing your brand...

By Brendan Seery 12 hours ago

#Trending: Brands that won the Super Bowl
#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...

By Louise Marsland 1 day ago

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules...

By Chris Brewer 1 day ago

Where to for display?
Where to for display?

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?

By Graham Du Plessis 1 day ago

Grey Africa kicks off 2016 with three promotions - Grey
Grey Africa kicks off 2016 with three promotions

Grey Africa has announced the permanent appointments of two client service interns, Mondli Mngomezulu and Danielle Senekal, who have successfully completed the company's internship programme...

Issued by Grey 1 day ago

Image from last year's NYF judging session
Judging the world's best advertising

Michael O'Rourke, president of New York Festivals' World's Best Advertising? Awards, shares his perspective on judging what's deemed as the best advertising globally...

1 day ago

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe...

By Gert Hattingh 5 Feb 2016

Lianne Godfrey
How small changes can make a big difference

Ad exchanges are the go-to platform for selling remnant inventory in an effortless, effective and highly profitable manner...

By Lianne Godfrey, Issued by DQ&A Media Group 5 Feb 2016

VML makes Ad Age's Agency A-List - NATIVE VML
VML makes Ad Age's Agency A-List

VML recently celebrated 9th spot on the prestigious annual Ad Age Agency A-list. The Advertising Age Agency A-List is a celebration of the globes best agencies in the advertising and marketing business...

Issued by NATIVE VML 5 Feb 2016

It's amazing what you hit when you shoot from the hip - Spitfire Films
It's amazing what you hit when you shoot from the hip

When the brief is to showcase South Africa and capture real South Africans in their own environments, things are bound to get personal...

Issued by Spitfire Films 5 Feb 2016

Nadia Boucher Coombe, head of marketing for 24.com and Tseliso Rangaka, executive creative director at Ogilvy & Mather Cape Town
Doing work to be proud of

The latest radio and TVCs from Ogilvy for Careers24 are something to be proud of - highlighting the awkward scenarios that can arise when you're asked 'So what do you do?'...

By Leigh Andrews 4 Feb 2016

Terence Neale cracks Best Ads On TV for global adidas Originals spot - Egg Films
Terence Neale cracks Best Ads On TV for global adidas Originals spot

Egg Films' Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency, Johannes Leonardo...

Issued by Egg Films 3 Feb 2016

Don't be a sheep... © Dalibor Sevaljevic – 123RF.com
Advertising. Don't believe the hype

"I believe that truth only has one face: that of a violent contradiction." Georges Bataille...

By Damon Stapleton 3 Feb 2016

Showing how easy it is to go local for Team Namibia - Weathermen  & Co
Showing how easy it is to go local for Team Namibia

Team Namibia's first TV commercial, by Weathermen & Co., aims to encourage Namibian consumers to buy and support locals and make Namibian products and services part of their everyday life...

Issued by Weathermen & Co 3 Feb 2016

Game, set, Brand Match!
Game, set, Brand Match!

Adrian Naude, Pick n Pay's marketing director, explains why John Robbie was selected as a specific ambassador to investigate the efficacy of the 'Brand Match' promise...

By Leigh Andrews 2 Feb 2016

The December 2015 judging panel
Creative Circle Awards: December 2015 winners

The winners of the December Creative Circle Awards have been announced, with agency Joe Public as hosts...

2 Feb 2016

[Orchids & Onions] Heartening reminders that life can be sweet
[Orchids & Onions] Heartening reminders that life can be sweet

Actors, so the adage goes, are warned to avoid sharing the limelight with animals or children - because the audience will be a sucker for the "cute factor" and ignore anything and anyone else...

By Brendan Seery 2 Feb 2016

Twitter Live Young Lynx Competition launched
Twitter Live Young Lynx Competition launched

A partnership between Dubai Lynx Festival and Twitter sees the launch of the first Twitter Live Young Lynx Competition at the upcoming Dubai Lynx International Festival of Creativity, taking place from 6-8 March 2016...

2 Feb 2016

Cannes Young Lions ready for this year's entries
Cannes Young Lions ready for this year's entries

Given the falling Rand to Euro, a Cannes Lions Competitor Pass, valued at €1295 per person, plus other rewards sponsored by Cinemark is an opportunity to enter the Cinemark Cannes Young Lions competition...

2 Feb 2016

Grey gets Luck(in)!
Grey gets Luck(in)!

Grey Africa appointed Fran Luckin as its chief creative officer as of 1 February 2016. In this exclusive interview, Luckin shares some of the exciting plans she intends bringing to life once she's settled into the agency...

By Leigh Andrews 1 Feb 2016

© Sergey Nivens – 123RF.com
Does length matter?

How long should your copy be - given that we now live in a world of 140 characters and time is now a really scarce commodity...

By Chris Brewer 1 Feb 2016

Household tabby takes to Toyota RAV4 for adventure - FCB Africa
Household tabby takes to Toyota RAV4 for adventure

FCB Joburg has given the typical 'man's best friend' storyline a unique twist to introduce the new Toyota RAV4 to the South African public...

Issued by FCB Africa 1 Feb 2016

2016 - Bring it on! - Fresh Eye Films
2016 - Bring it on!

Fresh Eye and their slick counterparts at Johnny Gun and goodcop have been hard at work over the past few months turning out some stellar spots. Along with producing the good stuff the shop has signed on some Fresh new talent...

Issued by Fresh Eye Films 1 Feb 2016

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