BizTrends 2018


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Manufacturing Indaba 2018

Screengrabs from the ad.
#OrchidsandOnions: Getting lost in translation is one thing, but using someone else's incorrect, and dangerous, garbage is something totally different

I am not always convinced that a brand which makes arbitrary funny gags as "content" - which is light on, or even missing, a marketing message - is doing the right thing. A brand exists to sell its product or service, not to entertain...

By Brendan Seery 6 hours ago

South by Southwest film festival from a South African creative's perspective
South by Southwest film festival from a South African creative's perspective

This year's South by Southwest film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris...

By Jessica Tennant 11 hours ago

Jury chair, Elizabeth Windram, JetBlue Airways.
Effective Social Strategy shortlist for Warc Awards announced

The Warc Awards released the shortlist for the Effective Social Strategy category - a search for marketing initiatives that link social strategy to business success...

7 hours ago

Grid's work for Marble.
D&AD Awards Pencil winners - Day 1

The first set of D&AD Pencil winners is announced today, with two South African agencies making the cut...

1 day ago

LIA and Gorilla Doctors announce new global competition
LIA and Gorilla Doctors announce new global competition

In partnership with Gorilla Doctors, LIA has initiated a global competition that is open to all creatives between the ages of 21 - 30 years...

1 day ago

Research reveals cinema ads deliver strong ROI
Research reveals cinema ads deliver strong ROI

Independent research into cinema advertising in South Africa has highlighted the power and impact of the medium...

1 day ago

The ladies of the first ever SheSays Cape Town panel. Image: ©
#FairnessFirst: SheSays launches in Cape Town

'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter at Red & Yellow in Salt River...

By Leigh Andrews 1 day ago

Shao-Chun Wang ©
#Prisms2018: PR's turn to save the day

The earned media paradox is that where we spend the most money is where consumers spend the least time...

By Serge Vaezi 1 day ago

This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today
This 'Kitten Kollege' YouTube series is the cutest thing you'll watch today

Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me...

By Andy Walker 20 Apr 2018

Ciclope Africa shone a light on local craft work
Ciclope Africa shone a light on local craft work

Francisco Condorelli, the director of Ciclope, tells Bizcommunty.Africa what he sees for the future of Ciclope and awards focused on craft rather than the 'big idea'...

By Louise Marsland 20 Apr 2018

Audio Militia’s co-founder and executive producer, Nick Argyros.
Audio Militia - "Stellar content means repeat business and great reputation"

Audio Militia's co-founder and executive producer Nick Argyros shares how their 2017 Loeries success proves it's time to disrupt the production industry and create content beyond the expected music and audio...

By Leigh Andrews 20 Apr 2018

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

20 Apr 2018

Lisbon Health International Festival announces Awareness jury panel
Lisbon Health International Festival announces Awareness jury panel

The Lisbon Health International Festival has announced its Awareness jury panel, which is divided into four groups.

20 Apr 2018

Egg Films' Kyle Lewis directs 'Ungovernable' BMW commercial
Egg Films' Kyle Lewis directs 'Ungovernable' BMW commercial

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2...

Issued by Egg Films 19 Apr 2018

Terry Unser appointed Executive Business Director at 1886
Terry Unser appointed Executive Business Director at 1886

Terry Unser, previously Executive Business Director at FCB Africa affiliate, 1886, has rejoined the agency as Executive Director: Integrated Business...

Issued by FCB Africa 19 Apr 2018

Vega launches the New Media Management short course in partnership with Amasa
Vega launches the New Media Management short course in partnership with Amasa

Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards...

Issued by Amasa 19 Apr 2018

#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley
#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys...

By Jessica Tennant 19 Apr 2018

CoinAfrique app makes its mark in francophone Africa
CoinAfrique app makes its mark in francophone Africa

Tech startup, CoinAfrique, which claims to be the most downloaded classifieds app in francophone Africa, has garnered €2.5m from several investors in its first round of venture capital financing...

19 Apr 2018

Entries are open for The One Club's Young Guns 16
Entries are open for The One Club's Young Guns 16

The One Club for Creativity has opened the call for entries for Young Guns 16, celebrating international creative professionals age 30 or younger...

18 Apr 2018

An annus horribilis for WPP
An annus horribilis for WPP

Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman." Sam Swaine gives some more insight into why this is truly an annus horribilis for WPP...

By Sam Swaine 17 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The new CMO Growth Council will frame the future growth agenda for brands on the global stage...

17 Apr 2018

Screengrab from the ad.
#OrchidsandOnions: Country roads, take me home... to the ad which makes me want to take a road trip

One of my greatest pleasures is a road trip. Getting up before sunrise, packing, with the aroma of the bacon-and-egg sarmies wafting through the car, almost as heady as the anticipation in the air. And this country, South Africa, has provided me, and my family, with some amazing memories...

By Brendan Seery 17 Apr 2018

Claudia Willvonseder, chair of the Brand Purpose category and chief marketing officer, Ikea.
Effective Use of Brand Purpose shortlist for Warc Awards 2018 announced

The Warc Awards released the shortlist for the Effective Use of Brand Purpose category - a search for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community...

17 Apr 2018

Screengrab: .
Cannes Lions 2018 festival programme released

The 2018 Festival programme features new formats, simplified navigation and more than 70 brands...

17 Apr 2018

Reputational risk of social media
Reputational risk of social media

In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses...

By Bradley Elliott 16 Apr 2018

Sarah Utermark, country director of the MMA SA and Digitas Liquorice’s CEO and founder, Miles Murphy.
SA agencies take top spots in MMA EMEA Smarties Business Impact Index

Four South African digital agencies - Digitas Liquorice, Yonder Media, Gloo@Ogilvy and Gorilla - have taken the top four spots in the inaugural MMA EMEA Smarties Business Impact Index (BII)...

16 Apr 2018

#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer
#Newsmaker: Tracey Edwards is Ogilvy Joburg's new chief delivery officer

Tracey Edwards was appointed at Ogilvy Johannesburg at the beginning of the year, and had been 'double hatting' as acting MD until Elouise Kelly started earlier this month. Now that she's stepped into her new role...

By Jessica Tennant 16 Apr 2018

Linda Knight, executive creative director for TBWA\Chiat\Day Los Angeles. © .
Lisbon Advertising Festival announces Film grand jury panel

Lisbon International Advertising Festival has announced its grand jury panel for the Film category...

16 Apr 2018

Ogilvy: Be culturally relevant
Ogilvy: Be culturally relevant

Jack Daniel's is the world's most popular brand tattoo, followed by Harley-Davidson. Why? Because they are culturally relevant...

By Danette Breitenbach 16 Apr 2018

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