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Onilude and Opoku at the 2018 Cannes Lions Festival of Creativity.
Wave goodbye to 'pale, stale, male' industry events with WiM Africa

Women in Marketing (WiM) Africa launches through their Loeries Masterclass today. Find out why it's an opportunity to showcase to the rest of the world the transformative creativity and innovation that comes from the continent, the African stories that can resonate with anyone and the world-class work being done here...

By Leigh Andrews 8 hours ago

Nikki, in her "natural environment".
#BehindtheSelfie with... Nikki Taylor

This women's month, we go behind the selfie with Nikki Taylor, creative director at TBWA\Hunt\Lascaris...

By Leigh Andrews 1 day ago

How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

1 day ago

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 1 day ago

#Loeries2018: All the radio and audio finalists!
#Loeries2018: All the radio and audio finalists!

Finalists in the radio and audio categories have been announced for the Loeries 2018...

2 days ago

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 2 days ago

Screen grabs from the ad.
#OrchidsandOnions: VW smooths out the bumps in the road and racial airbrushing, Absa-style...

One of the endless debates in life is about whether women are better drivers than men. The boys will point out that there has never been a female Formula One champion...

By Brendan Seery 2 days ago

Nwabisa Mda from J. Walter Thompson in Cape Town.
You strike a woman, you strike a rock (Part 2)

This a continuation of Philippa Clayre's article where she interviewed three young black South African women on what Ma Sisulu's legacy means to the younger generation today...

By Philippa Clayre 2 days ago

phichai angthong via .
Let's re-look the advertising pricing model

Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing...

By Lufuno Makungo 2 days ago

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 2 days ago

#Loeries2018: All the student awards finalists!
#Loeries2018: All the student awards finalists!

Finalists in the student awards' categories have been announced for the Loeries 2018...

2 days ago

#Loeries2018: All the digital and interactive communication finalists!
#Loeries2018: All the digital and interactive communication finalists!

Finalists in the digital and interactive communication categories have been announced for the Loeries 2018...

2 days ago

Spotify may soon let users skip advertisements
Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want...

By Andy Walker 3 days ago

#FairnessFirst: Code-switching and dealing with queen bees in the workplace
#FairnessFirst: Code-switching and dealing with queen bees in the workplace

The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed...

By Leigh Andrews 3 days ago

#NewBiz: WPP's GroupM network wins $1.4bn Mars global media business
#NewBiz: WPP's GroupM network wins $1.4bn Mars global media business

After a large-scale review earlier this year, Mars has consolidated all of its media planning and buying duties with WPP's GroupM network...

10 Aug 2018

Ian Mackenzie is ECD at Canada's FCB Six and this year's Loeries ‘integrated campaign’, ‘print and out of home (OOH)’ and ‘print and out of home crafts’ jury president.
#Loeries2018: "Don't get stuck in your advertising filter bubble" - Ian Mackenzie

It's finally Loeries Creative Week 2018! Here's some insight from Ian Mackenzie, ECD at FCB Six, Canada and this year's Loeries 'integrated campaign', 'print and out of home (OOH)' and crafts jury president...

By Leigh Andrews 10 Aug 2018

Feisty TVC for Debonairs Pizza from FCB Joburg 'Big Nyana'
Feisty TVC for Debonairs Pizza from FCB Joburg 'Big Nyana'

Debonairs Pizza and FCB Joburg 'went big' in their latest television commercial with outsized locations and props to show why, when you have a taste for big things, the Big Nyana will more than make the grade...

Issued by FCB Africa 10 Aug 2018

Soccer Laduma and Kick Off: Fan favourites for wide audience reach
Soccer Laduma and Kick Off: Fan favourites for wide audience reach

Clint Roper, Head of Content Marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a field of opportunity for advertisers...

Issued by Ads24 10 Aug 2018

2019 One Show awards calling for entries
2019 One Show awards calling for entries

The One Club has announced the call for entries for the 2019 One Show awards by launching a teaser "Win Pencil, Draw Respect" campaign...

10 Aug 2018

Catalogues, are they still effective?
Catalogues, are they still effective?

What has given this advertising medium such longevity? Is it because of its cost-effectiveness, or perhaps it is the preferred choice when making purchasing decisions? Maybe it is simply because it works...

By Daniel De la Rey, Issued by On the Dot 8 Aug 2018

Liam Wielopolski, chief creative officer, DDB South Africa. © .
Ad Stars announces judges for 2018 Awards

Ad Stars have announced 34 judges from around the world, including Liam Wielopolski, chief creative officer, DDB South Africa...

8 Aug 2018

Photo by .
The love story of an engine and a compass

Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way...

By Damon Stapleton 8 Aug 2018

Hellocomputer and FCB Cape Town Helps WCG address bullying in 5 questions
Hellocomputer and FCB Cape Town Helps WCG address bullying in 5 questions

The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying...

Issued by Hellocomputer 8 Aug 2018

WPP team Unilever/Africa look on the sunny side
WPP team Unilever/Africa look on the sunny side

WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second-largest FMCG brand in Africa, after Coca-Cola...

Issued by The Hardy Boys 8 Aug 2018

‘Makings’ the most of it!
#BehindtheSelfie with... Dianne Makings

This Women's Month, we go behind the selfie with Dianne Makings, festival director of the Cape Town International Animation Festival and ad producer for Tulips and Chimneys...

By Leigh Andrews 8 Aug 2018

#Loeries2018 MasterClass: uDarkie, the evergreen economic driver
#Loeries2018 MasterClass: uDarkie, the evergreen economic driver

For consideration is a MasterClass hosted by Gagasi FM that focuses on the South African province of KwaZulu-Natal (KZN) - home of the Loeries - and the economic contribution it makes to the country's economy as well as the overall economic value of the province and it's population...

Issued by Loeries 8 Aug 2018

Screen grabs from the ad.
#OrchidsandOnions: Business of death gets a moving spin... but North-West website doesn't walk the talk

It can't be easy sitting down to come up with an acceptable, non-offensive, advertising idea to promote a business whose stock in trade is, essentially, dead bodies...

By Brendan Seery 7 Aug 2018

FCB Joburg distills essence of 'Africanacity' as it assists Absa relaunch in Africa
FCB Joburg distills essence of 'Africanacity' as it assists Absa relaunch in Africa

FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa...

Issued by FCB Africa 7 Aug 2018

Grey Consulting is launched
Grey Consulting is launched

Michael Houston, Worldwide CEO of Grey Group, announced the launch of Grey Consulting. This new global enterprise practice for the network will draw on over 150 professionals across the world, technologists and leading-edge creative intelligence...

Issued by Grey 7 Aug 2018

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