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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Tips for improved targeting - DQ&A Media Group
Tips for improved targeting

For a display ad to be successful, it has to be personalised and speak to a specific person like a potential buyer, with a specific need, at a specific point in his or her buyer journey. Put another way, your ad has to be relevant...

By Saskia Delfgaauw, Issued by DQ&A Media Group 21 Nov 2014 09:38

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Judges announced for the 2015 IAB Bookmarks
Judges announced for the 2015 IAB Bookmarks

The judging panel has been announced for the upcoming IAB Bookmarks. The annual awards continue to entrench digital as a recognised medium with a panel of industry experts in online publishing, marketing and building categories...

20 Nov 2014 15:09

2014 POPAI SA winners
2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014 14:33

[Biz Takeouts Podcast] 114: Green PR and employee training strategies
[Biz Takeouts Podcast] 114: Green PR and employee training strategies

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Angela Barter about Green PR and Ivanna Granelli from Can!Do Consulting...

20 Nov 2014 13:41

Hive's Rebecca Fuller Campbell in the local and international spotlight - Hummingbird Group
Hive's Rebecca Fuller Campbell in the local and international spotlight

Hive's Content Queen, Rebecca Fuller Campbell, has returned from a whirlwind trip to MIPCOM in Cannes, where she met with a host of international broadcasters and distributors...

Issued by Hummingbird Group 20 Nov 2014 12:36

The ABF Crazy Golf Day 2014 goes loco - Advertising Benevolent Fund
The ABF Crazy Golf Day 2014 goes loco

The annual ABF Crazy Golf Day held at Kyalami Golf Club for the 23rd year has been marked as another extremely successful fundraising event...

Issued by Advertising Benevolent Fund 20 Nov 2014 12:07

34 make 52 Holidays A Year a reality for Campworld shoppers! - 34
34 make 52 Holidays A Year a reality for Campworld shoppers!

There is a longstanding, false perception that caravan holidays are outdated, bland and for people that "cannot afford to holiday any other way". Caravan and camping retailer, Campworld, is setting out to show how far from the truth this perception is...

Issued by 34 20 Nov 2014 11:37

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

2014: The year Joe Public grew greatly in more ways than one
2014: The year Joe Public grew greatly in more ways than one

On Friday, 31 October the Joe Public team moved into new premises on Main Road, Bryanston. But that's not the only great growth the agency's seen this year...

By Leigh Andrews 20 Nov 2014 08:00

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

By Jeff Osborne 20 Nov 2014 06:45

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

By Louise Marsland 19 Nov 2014 13:25

Malo finds the mother inside the men for Ace - Frieze Films
Malo finds the mother inside the men for Ace

Frieze Films' Malo 8 directed Expensive Girlfriend, TBWA\Hunt\Lascaris's new commercial for Ace maize meal. The ad follows two men who turn into their mothers when they give a friend some relationship advice...

Issued by Frieze Films 19 Nov 2014 12:38

Local advertising influences 50% of car buyers
Local advertising influences 50% of car buyers

According to new research, half of the readers of Media24 local titles are influenced by newspaper advertising in their purchase decision when buying a new car...

19 Nov 2014 11:01

How Rightford, Searle-Tripp & Makin gave SA advertising a Wallop!
How Rightford, Searle-Tripp & Makin gave SA advertising a Wallop!

What better way to celebrate Ogilvy's current successes than by hosting the book launch about the men who started off father agency Rightford, Searle-Tripp & Makin...

By Leigh Andrews 19 Nov 2014 08:34

Andre Steenekamp
Content trickery alienates audiences rather than engaging their attention

Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader...

By Andre Steenekamp 18 Nov 2014 14:25

Sampson steps down from Interbrand - Interbrand Sampson De Villiers
Sampson steps down from Interbrand

After leading the brand debate in South Africa for over 41 years, Jeremy Sampson will be stepping down from Interbrand Sampson de Villiers, the company he founded in 1973, but will continue to support and advise in a non-executive role...

Issued by Interbrand Sampson De Villiers 18 Nov 2014 13:51

Red Cherry Media Holdings turns 21! - Red Cherry Media
Red Cherry Media Holdings turns 21!

Over the last 21 years Red Cherry has added value to everything that they do. Their bike prize at their 21st birthday bash was no exception to this rule...

Issued by Red Cherry Media 18 Nov 2014 13:11

The Empty Shop empties donations into HospiceWits
The Empty Shop empties donations into HospiceWits

Today, Sandton City and partner McCann Johannesburg celebrated The Empty Shop's success with a clothing donation handover of more than 15,000 items to HospiceWits in Parkmore...

18 Nov 2014 13:00

Loeries move to Durban ICC in 2015
Loeries move to Durban ICC in 2015

The 2015 Loeries Creative Week will be held from 10-16 August 2015 at the Durban ICC, as the prestigious event moves a month earlier from its Cape Town home...

18 Nov 2014 08:43

Education: Filling the skills gap
Education: Filling the skills gap

Advertising agencies and colleges say they must step up their talent-spotting and training efforts to provide the industry with the skills it needs...

By David Furlonger 18 Nov 2014 05:45

Enviro Loo's 'Not Kak Ideas' viral campaign uses humour to bring across a powerful message
Enviro Loo's 'Not Kak Ideas' viral campaign uses humour to bring across a powerful message

Sure to make some serious viral waves in the coming weeks, Enviro Loo, a leading sanitation solution provider, has launched its "Not Kak Ideas" digital campaign...

17 Nov 2014 10:31

Win an IAB Bookmark award - 10 tips
Win an IAB Bookmark award - 10 tips

The closing date for this year's IAB Bookmarks is Friday, 21 November 2014 and, as the industry polishes its entries, here are 10 tips to improve the quality...

17 Nov 2014 08:38

Four in a row for Brand inc - Brand inc
Four in a row for Brand inc

Brand inc Creative Group has been shortlisted for the the Discovery Sport Industry Awards in the prestigious 2015 Sport Agency of the Year category. This is the fourth year in a row that the agency has been nominated...

Issued by Brand inc 14 Nov 2014 10:55

A lesson for Cell C - you could have turned a moan into a tribute
A lesson for Cell C - you could have turned a moan into a tribute

Suhana Gordhan:* Advertising wizard David Ogilvy said: 'The consumer is not a moron. She's your wife.' I love this quote because it humanises the consumer in a way that many brands don't...

14 Nov 2014 10:00

Chris Moerdyk
Government on an ad-banning roll

It was entirely predictable that after a relatively trouble-free and politically safe banning of tobacco product advertising almost two decades ago, government would turn its attention to liquor, fast food and a raft of other forms of advertising...

By Chris Moerdyk 13 Nov 2014 14:48

[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger
[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Pete Case, CEO of Gloo, and Jacqueline Lahoud from Winemag.co.za...

13 Nov 2014 14:05

The Annual AdFocus Awards 2014 finalists announced
The Annual AdFocus Awards 2014 finalists announced

The 26 November event, which brings together the previously competing AdFocus and The Annual awards, takes place at the RoomFive in Rivonia...

13 Nov 2014 13:55

New social media accounts for Promise Digital - Promise Digital
New social media accounts for Promise Digital

Promise Digital has recently been appointed as the social media agency for SAB Africa, Edgars Mobile, Jet Cellular and River Island...

Issued by Promise Digital 12 Nov 2014 12:30

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