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Biz Takeout's

Episode 178: Short course - Building and maintaining a sustainable business.

Date: 23 Jun 2016
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FCB Cape Town and NetFlorist show guys the power of flowers
FCB Cape Town and NetFlorist show guys the power of flowers

NetFlorist, South Africa's largest same-day gift and flower delivery service, recently challenged its agency to get guys to send their gals more flowers more often, not just on anniversaries and birthdays...

Issued by FCB Africa 18 hours ago

Short film conceived, directed and edited by machines at NDS, Cannes
Short film conceived, directed and edited by machines at NDS, Cannes

The New Directors Showcase 2016 Showreel features an international selection of 20 directors hailing from Chile, Israel, Poland, The Netherlands, UK and US, but included one Artificial Intelligence (AI) director...

16 hours ago

Facebook is not a social media platform
Facebook is not a social media platform

I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook...

By Richard Lord 1 day ago

+27 Advertising goes behind the white picket fence
+27 Advertising goes behind the white picket fence

Anyone who has been in a long-term relationship will immediately connect with +27 Advertising's latest spot in the Discovery Love 2.0 campaign...

Issued by +27 Advertising 1 day ago

#YouthMonth: Campaigning for free with Generation Z
#YouthMonth: Campaigning for free with Generation Z

Absa Retail Bank recently redesigned their Absa MegaU product and launched a new campaign aimed at generation Z and founded on the various meanings of the word 'free'...

By Pasqua Heard 2 days ago

NATIVE VML wins Gold at Cannes 2016
NATIVE VML wins Gold at Cannes 2016

NATIVE VML took home a coveted campaign Gold Lion at the world's premier festival of creativity, the 69th Cannes Lions currently underway in Cannes, France for its #IAmMuslim campaign...

Issued by NATIVE VML 2 days ago

Director Karien Cherry shortlisted for Young Director Award at Cannes
Director Karien Cherry shortlisted for Young Director Award at Cannes

Giant Films director Karien Cherry is in the running for the prestigious Young Director Award (YDA) at this year's Cannes festival, for her award-winning New Balance spot, 'Baby vs Dale Steyn', for the King James Group...

Issued by Giant Films 2 days ago

Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 3 days ago

Screengrabs from the ad - they're all 'Pam'.
[Orchids & Onions] Real people. Real estate. A great ad combination...

The decision whether to use real people connected with a brand or to pay actors or voice artists is often a difficult one to make...

By Brendan Seery 3 days ago

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

New Superbalist campaign shot in Senegal
New Superbalist campaign shot in Senegal

Superbalist.com presents a unique winter campaign shot in Dakar, Senegal, breaking new ground for SA retail...

20 Jun 2016

Native advertising will make up one third of magazine revenue, downloadable report
Native advertising will make up one third of magazine revenue, downloadable report

The Native Advertising Institute compiled a recent report, in collaboration with FIPP - the network for global media, on native advertising in the magazine industry...

20 Jun 2016

Witty campaign for Toyota 86 leverages instant messaging to demonstrate speed
Witty campaign for Toyota 86 leverages instant messaging to demonstrate speed

A witty online and print campaign from FCB Joburg for the sports car, Toyota 86, leverages instant message chat to demonstrate the vehicle's racy urban prowess and drive home its pay-off line, "Go Play"...

Issued by FCB Africa 20 Jun 2016

Writing good advertising copy (Part 3)
Writing good advertising copy (Part 3)

This week we're going to continue to remind ourselves of what kinds of advertising copy works better than others. You may very well know all this, but being reminded of the basics every now and then is good for the soul...

By Chris Brewer 20 Jun 2016

Cannes About Town: The Beautiful Game
Cannes About Town: The Beautiful Game

As the giants of the technology industry battle it out to build the biggest stage on the beach here in Cannes, another festival of a different kind is taking place in France, which is surprisingly similar to the advertising frenzy that kicked off this weekend.

By Emma Carpenter 19 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

OLX launches campaign to reposition brand
OLX launches campaign to reposition brand

OLX has embarked on an advertising campaign to reposition the brand to create a more emotional connection with South Africans...

17 Jun 2016

Hotel group's new ad campaign sees guests in tears
Hotel group's new ad campaign sees guests in tears

aha Hotels and Lodges' latest marketing campaign titled "We Know It's Hard to Say Goodbye" sees guests in tears...

17 Jun 2016

Sunset in Cannes. © Manjik –
#CannesLions2016: SA judges Cannes not wait!

I caught up with SA's nine Cannes Lions judges to find out what they're most looking forward to from the world's largest gathering of global advertising professionals.

By Leigh Andrews 17 Jun 2016

Cannes About Town: Getting here
Cannes About Town: Getting here

Arriving in France reminded me that long haul air travel is still stuck in the mid 20th century...

By Emma Carpenter 17 Jun 2016

Planit Media and Red Cherry bring consumers' dream kitchen to life with new Easylife Kitchens TV commercial
Planit Media and Red Cherry bring consumers' dream kitchen to life with new Easylife Kitchens TV commercial

Planit Media and Red Cherry joined forces to book, conceptualise and produce a homely, heart-warming TV commercial that shows off the perfect precision and flawless function of Easylife Kitchen designs...

Issued by Red Cherry Media 17 Jun 2016

Watson and Ferguson. Or is that Ferguson and Watson…
#BehindtheSelfie with... Andrew Watson and Dylan Ferguson

This week, we find out what's really going on behind the selfie with Andrew Watson and Dylan Ferguson, the relatively young directors at Watson Ferguson marketing consultancy for SMEs...

By Leigh Andrews 15 Jun 2016

#CannesLions2016: (Re-)introducing Entertainment
#CannesLions2016: (Re-)introducing Entertainment

Key to roaring with pride at this year's new Lions Entertainment stream will be the creation of content that integrates seamlessly into consumers' lives instead of interrupting them, and resets the discussion instead of being skipped over or fast-forwarded...

By Leigh Andrews 15 Jun 2016

Miller and Govender
We are the producers of interestingness and we've got something to say

A multi-award winning creative and one of the country's top producers implore you to "Stop being boring"...

By Adrian Miller and Prenneven Govender 15 Jun 2016

Transforming the MAC industry through education
Transforming the MAC industry through education

On Thursday 9 June in Cape Town and on 13 June in Johannesburg, the Red & Yellow School hosted information sessions to address the changes and updates to the B-BBEE Sector Code for the South African MAC industry...

By Beverley Klein 15 Jun 2016

Media agency rebates: What marketers need to know (and do)
Media agency rebates: What marketers need to know (and do)

A recent report from the American Association of National Advertisers (the ANA), which represents client-side advertisers, has sent shockwaves through the global advertising industry...

By Ross Sergeant 14 Jun 2016

Bizcommunity and Cinemark present Cannes Lions Case Studies 2016
Bizcommunity and Cinemark present Cannes Lions Case Studies 2016

Bizcommunity, in partnership with Cinemark, is delighted to announce that industry correspondent Ann Nurock will once again host Cannes Lions Case Studies feedback events at the Sandton Cine 2 on Thursday, 21 July, and Cape Town's V&A Waterfront Cinema Nouveau on Thursday, 28 July...

Issued by Bizcommunity.com 14 Jun 2016

2015's See it Be it 2015 delegates with actor Adrian Grenier.
#CannesLions2016: Roaring for change

The global advertising industry is in for a shake up as the gender and generationally underrepresented get the chance to shine brightly at Cannes Lions. Here's how...

By Leigh Andrews 14 Jun 2016

Making rands and sense - the case for PR and digital advertising to work together
Making rands and sense - the case for PR and digital advertising to work together

While it may be paradoxical for PR companies to consider advertising as a tool and downright frightening for advertising agencies to see PR dabbling in their territory, the truth is, the lines are already blurred...

By Kaz Henderson 14 Jun 2016

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