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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Episode 116: The future of Public Relations with Kevin Welman, MD of FleishmanHillard.

Date: 12 Dec 2014
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Cinemark to guarantee set number of eyeballs for advertisers
Cinemark to guarantee set number of eyeballs for advertisers

Cinema offers an exciting future with opportunities in the sector for advertisers. Cinemark will soon launch a product into the market that guarantees a set number of eyeballs for an advertiser...

24 Jan 2015 09:09

[NewsMaker] Julia Rutherford
[NewsMaker] Julia Rutherford

Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

By Louise Marsland 22 Jan 2015 08:50

2014: The rise of "Go forth and be awesome" - Base2
2014: The rise of "Go forth and be awesome"

Driven by the company mantra, "Go forth and be awesome", 2014 saw Base2 rise to new levels of creative innovation and strategic thought leadership...

Issued by Base2 21 Jan 2015 13:56

Musings on the big idea in advertising - The Mouse that Roared
Musings on the big idea in advertising

Right up there alongside "Which came first, the chicken or the egg?" and "How long is a piece of string?" I've always thought "What is a big idea?" an almost impossible question to answer...

By Kevin Kleynhans, Issued by The Mouse that Roared 21 Jan 2015 11:06

How the IAB is reimagining the future of digital
How the IAB is reimagining the future of digital

2014 was IAB SA's inaugural year. But that doesn't mean it got off to a slow start - quite the opposite, in fact, with 2015 set to skyrocket...

By Leigh Andrews 20 Jan 2015 14:00

[Orchids & Onions] 'Techies' should be user-friendly
[Orchids & Onions] 'Techies' should be user-friendly

The reality of the great technological society in which we live is that new projects are often a case of the one-eyed man leading the blind...

By Brendan Seery 20 Jan 2015 08:00

Kelly Thompson
How to avoid having your great ad campaign frozen by the ASA

The Advertising Standards Authority's final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement can be kyboshed if one fails to pay attention to the provisions of the ASA Code...

By Kelly Thompson 19 Jan 2015 10:00

[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015
[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015

On the very first Biz Takeouts Marketing and Media Radio show of 2015, show host Warren Harding interviewed Warren Venter from M4JAM and Louise Marsland about BizTrends2015...

16 Jan 2015 13:35

The new B-Class cruises into cinemas with 3D Radio
The new B-Class cruises into cinemas with 3D Radio

When it came to spreading the message about the new B-Class, Mercedes-Benz moved away from traditional in-cinema adverts for cars with the help of Three D Radio...

Issued by Three D Radio 15 Jan 2015 11:23

Social entrepreneur at helm of one of SA's largest agencies - FCB South Africa
Social entrepreneur at helm of one of SA's largest agencies

Well-known social entrepreneur and businessman, Thabang Skwambane, has been appointed managing director of FCB Joburg, the flagship agency within the FCB South Africa group.

Issued by FCB South Africa 15 Jan 2015 10:39

[Biz Takeouts Lineup] 118: Money 4 Jam with Warren Venter and BizTrends 2015
[Biz Takeouts Lineup] 118: Money 4 Jam with Warren Venter and BizTrends 2015

We are back for 2015 with this year's first show, so tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 15 January 2015, from 9-10am, as show host Warren Harding chats to Warren Venter and Louise Marsland...

14 Jan 2015 14:52

[Behind the Selfie] with... Alistair King
[Behind the Selfie] with... Alistair King

In the first iteration of our new weekly feature, we find out what's really going on behind the selfie, with Alistair King, Group Chief Creative Officer of King James Group...

14 Jan 2015 14:00

Grey crowned Campaign's Advertising Network of the Year 2014 - Grey
Grey crowned Campaign's Advertising Network of the Year 2014

It's been a record seven years of consistent financial and creative performance growth for the Grey network. Having just been announced Campaign's Advertising Network of the Year 2014, Grey is showing no signs of slowing down, either...

Issued by Grey 13 Jan 2015 14:15

Latest Nivea TV commercial features real people and their inspirational stories
Latest Nivea TV commercial features real people and their inspirational stories

Michael Shabalala, Gogo Hazel Myezo and Boitumelo all feature in Nivea's new television commercial which flighted nationally from 5 December 2014...

13 Jan 2015 13:00

2015: Mobile is key
2015: Mobile is key

As holiday memories fade and the reality of 2015 begins, members of the local ad industry should strap themselves in for another bumpy year...

By Jeremy Maggs 13 Jan 2015 05:45

Flume funnels digital down to make it matter
Flume funnels digital down to make it matter

If an agency that's focused on fixing its clients' business problems above winning awards sounds too good to be true, you haven't encountered Flume...

By Leigh Andrews 12 Jan 2015 14:00

Suzelle takes us YouTube shopping
Suzelle takes us YouTube shopping

Peeling apples with a drill and making a traditional dish in a hollowed-out pumpkin caught the attention of hundreds of thousands of South Africans on YouTube last year...

By TJ Strydom 9 Jan 2015 14:53

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Activation creates awareness of Ronald McDonald House Charities NPO
Activation creates awareness of Ronald McDonald House Charities NPO

McDonald's South Africa's CSI project, Ronald McDonald House Charities (RMHC), assists with improving the health and well-being of sick children who are being treated at hospitals by providing support...(video)

8 Jan 2015 09:10

Eastern Cape ANC: Ad boycott? What boycott?
Eastern Cape ANC: Ad boycott? What boycott?

The ANC in the Eastern Cape has disavowed a proposal to boycott 'propaganda' paper...

7 Jan 2015 11:23

Kudos to FCB for flying the SA flag abroad
Kudos to FCB for flying the SA flag abroad

FCB's often included in lists of top local agencies. Thanks to a report by CNN, one of its largest local initiatives is now being noticed overseas...

By Leigh Andrews 5 Jan 2015 13:00

Jonathan Deeb
[Trends 2015] Shifting the traditional agency model

So, has content killed the commercial? No, I don't believe so... but it does present a huge opportunity for brands to take advantage of this content...

By Jonathan Deeb 2 Jan 2015 13:38

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 1 Jan 2015 14:25

Gil Sperling
[Trends 2015] Explosive disruption for marketing

2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market...

By Gil Sperling 1 Jan 2015 14:15

Dr. Ludi Koekemoer
[Trends 2015] A new breed of advertising creative needed

A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning...

By Dr. Ludi Koekemoer 1 Jan 2015 13:52

Pepe Marais
[Trends 2015] A purpose-filled future

The more the world feels devoid of meaning, the more people are attracted to brands that display a deeper sense of purpose...

By Pepe Marais 1 Jan 2015 12:23

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Changes at the Creative Circle in 2015...
Changes at the Creative Circle in 2015...

Local advertising creativity is curated by the Creative Circle. But there are a few changes coming the Creative Circle's way in 2015...

29 Dec 2014 14:41

Marion Scher
The one-quote press release

Every time I teach a course that involves writing releases, whether traditional or through electronic media, I meet communications people who all have the same problem...

By Marion Scher 29 Dec 2014 13:19

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