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Biz Takeout's

Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO
[Biz Takeouts Podcast] 146: Global insights from Effective Measure CEO

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Graham Plant, CEO of Effective Measure...

27 Aug 2015 11:40

The Ad Van rescues driverless agencies across Joburg
The Ad Van rescues driverless agencies across Joburg

The launch of The Ad Van, a delivery vehicle dedicated to creative businesses, promises to make the daily struggle to find transportation a thing of the past...

Issued by Guerilla Tactic Media 27 Aug 2015 11:29



Accountability is key to marketing in a recession
Accountability is key to marketing in a recession

In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"...

By Noëleen Bruton 27 Aug 2015 11:07

Local ecommerce activation concept guarantees 400,000 South Africans
Local ecommerce activation concept guarantees 400,000 South Africans

Daddy's Deals has launched a South African e-commerce site that offers local brands the opportunity to advertise directly to its audience, on a digital platform...

27 Aug 2015 09:48

12 days to go: Reminder to enter the AMASA Awards! - AMASA
12 days to go: Reminder to enter the AMASA Awards!

Media practitioners countrywide are reminded to enter the AMASA Awards, in order to inspire the industry as a whole and give their media ideas and campaigns a longer shelf life...

Issued by AMASA 26 Aug 2015 11:10

Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards - Joe Public
Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards

This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards...

Issued by Joe Public 26 Aug 2015 09:47

Media24's loyal Afrikaans audience remains a priority - Pendoring
Media24's loyal Afrikaans audience remains a priority

In a fast-changing world that makes constant demands on audiences, it's important to give loyal Afrikaans audiences great content in their mother tongue...

Issued by Pendoring 26 Aug 2015 08:34

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO
[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

Tune in to the Biz Takeouts Marketing & Media radio show, 27 August 2015, from 9-10am, as show host Warren Harding chats to Graham Plant...

26 Aug 2015 08:32

Rob Newlan
Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago...

By Rob Newlan 25 Aug 2015 13:16

Gorilla shortlisted for two EMEA Smarties - Gorilla
Gorilla shortlisted for two EMEA Smarties

After coming away with four wins at the South Africa MMA Smarties Awards in Durban, the happy news continued when it was announced that two Gorilla campaigns had made the prestigious EMEA Smarties shortlist...

Issued by Gorilla 25 Aug 2015 09:39

The tricky topic of gender advertising and other big data advances
The tricky topic of gender advertising and other big data advances

Is the 'big data' trend really something you need to master? The answer is a resounding 'yes'. Bryan Melmed, data scientist and VP of Insights at Exponential, talks us through some examples and why SA can't afford to bury its neck in the sand on this one...

By Leigh Andrews 25 Aug 2015 06:00

[Orchids & Onions] A digital cheetah? Spot the difference in new Mazda ad
[Orchids & Onions] A digital cheetah? Spot the difference in new Mazda ad

Using cheetahs in car advertising is nothing new - a few brands have done it in the past, presumably because the association with the fastest four-legged animal on Earth says something about your four-wheeled animal...

By Brendan Seery 24 Aug 2015 14:00

Spitfire goes 'guns out' - Durban doesn't know what's hit them! - Spitfire Films
Spitfire goes 'guns out' - Durban doesn't know what's hit them!

A squadron of Spitfires descended on Durban for Loeries 2015 - and by the end of the weekend had added even more birds to their cabinet, along with a few sore heads!...

Issued by Spitfire Films 24 Aug 2015 11:50

Vicinity Offers introduces the digital evolution of the printed insert - Vicinity Media
Vicinity Offers introduces the digital evolution of the printed insert

Leading retailers have built their businesses with printed inserts delivered primarily in community newspapers. However as print readership migrates to digital, the insert industry has been left in need of innovation...

Issued by Vicinity Media 24 Aug 2015 10:48

Annual AdFocus Awards close for entries at month end
Annual AdFocus Awards close for entries at month end

The closing date for this year's annual AdFocus Awards is noon on 31 August 2015. This is the second year of the Awards, since the merger between the Financial Mail's AdFocus Awards and Jeremy Maggs' The Annual. The Awards ceremony will be held on 25 November 2015...

24 Aug 2015 08:49

Looking back on Dr Ludi Koekemoer's 'blessed journey' through advertising
Looking back on Dr Ludi Koekemoer's 'blessed journey' through advertising

Many were saddened to hear of Dr Ludi Koekemoer's pending retirement from his role as CEO of the AAA School of Advertising - he's so vibrant and in touch with trends that he seems younger than his years but he's quite the stalwart, having joined the ad industry back in 1972...

By Leigh Andrews 24 Aug 2015 06:00

Math men vs mad men? Or renaissance men
Math men vs mad men? Or renaissance men

Awards are all about creativity, but clients are paying for results. Creativity in the traditional sense of the meaning does not apply to the world we live in today and it is no longer the monopoly of advertising agencies...

By Danette Breitenbach 21 Aug 2015 13:12

TBWA\Hunt\Lascaris\Jhb celebrates double Loeries Gold - TBWA
TBWA\Hunt\Lascaris\Jhb celebrates double Loeries Gold

Seven Loerie Awards, including two Golds and two Silver, have confirmed the position of TBWA\Hunt\Lascaris\Johannesburg among South Africa's top creative advertising agencies...

Issued by TBWA 21 Aug 2015 11:08

[Biz Takeouts Podcast] 145: Insights from the Gartner CIO Africa Agenda 2015 survey results
[Biz Takeouts Podcast] 145: Insights from the Gartner CIO Africa Agenda 2015 survey results

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Mbula Schoen, Senior Research Analyst at Gartner...

21 Aug 2015 11:04

AFSTEREO leaps forward with real-time monitoring
AFSTEREO leaps forward with real-time monitoring

Real-time monitoring of- and reporting on- radio and television content has taken a giant leap forward...

21 Aug 2015 10:50

Andre Steenekamp
Why programmatic buying should be a core part of your marketing strategy

Programmatic buying is becoming a big business as advertisers work to drive more value from their ad spending and leverage customer data more effectively...

By Andre Steenekamp, Issued by 25AM 21 Aug 2015 10:10

New approaches to media planning required to keep pace with a multitasking customer
New approaches to media planning required to keep pace with a multitasking customer

It's near-impossible to capture the undivided attention of today's consumers, who routinely multitask across a number of devices, media and channels during the course of a given day...

By Richard Taylor 20 Aug 2015 13:44

Marketing Director tips to choosing a new digital agency - Promise Digital
Marketing Director tips to choosing a new digital agency

As the internet of things has taken over our lives, digital marketing is compulsory if you are to survive and thrive as a brand or business...

Issued by Promise Digital 20 Aug 2015 13:22

[Loeries 2015] Cell C on breakthrough creative work
[Loeries 2015] Cell C on breakthrough creative work

There was a lot of controversy around Cell C's latest advertising campaign, Dog, and during Loeries Creative Week Durban, Ann Nurock spoke to Cell C's Executive Head: Marketing, Doug Mattheus...

By Ann Nurock 20 Aug 2015 10:53

Chris Moerdyk
CNN's unintended irritating consequences

Christiane Amanpour, Hala Gorani, Richard Quest, Becky Anderson, Michael Holmes and South Africa's own CNN anchor, Robyn Curnow, are all journalists of the highest order. Professional and dedicated...

By Chris Moerdyk 20 Aug 2015 09:33

Leading boutique agency +27 Advertising hires seasoned young high-flier to head their business unit - +27 Advertising
Leading boutique agency +27 Advertising hires seasoned young high-flier to head their business unit

+27 Advertising has edged forward with their growth plans and hired accomplished strategy brain, Claudia Adamo, as the agency's Client Service Director...

Issued by +27 Advertising 19 Aug 2015 12:27

A throwback to the 1970s - Mediacore
A throwback to the 1970s

Mcore was tasked with creating a fresh new feel on a Joshua Doore classic and reminding people that they had an uncle in the furniture business...

By Henry Baldish, Issued by Mediacore 19 Aug 2015 11:42

[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results
[Biz Takeouts Lineup] 145: The Gartner CIO Agenda for 2015 survey results

Tune in to the Biz Takeouts Marketing & Media radio show, 20 August 2015, from 9-10am, as show host Warren Harding chats to Mbula Schoen...

19 Aug 2015 11:26

Poor brief, real objectives, and the fake budget
Poor brief, real objectives, and the fake budget

Every now and then an agency would receive a brief with no budget indication. When you ask what's the budget that's when the stammering begins and people would start looking at each other wondering what to say...

By Lufuno Makungo 19 Aug 2015 11:22

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