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Biz Takeout's

Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership

Date: 21 Jul 2016
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How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long...

By Chris Brewer 18 hours ago

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

By Beverley Klein 18 hours ago

FCB Africa notches up three ads on Millward Brown Top 10 list
FCB Africa notches up three ads on Millward Brown Top 10 list

FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015's Most Liked TV Ads...

Issued by FCB Africa 18 hours ago

Propeller Films signs more talent
Propeller Films signs more talent

Propeller Films South Africa has announced the new addition of Joao Marques to its directors' roster for South Africa, East Africa and West Africa...

Issued by Propeller Films 19 hours ago

The Star Film Company amongst the stars
The Star Film Company amongst the stars

Star Films director Tristan Holmes teamed up with Network BBDO to shoot the latest TV campaign for Coronation, which claimed a spot as a finalist for Best Directing Craft at the 2016 Cannes Lions Awards in the Television category...

Issued by The Star Film Company 19 hours ago

International network of agencies, creatives discuss Brexit impact on ad industry
International network of agencies, creatives discuss Brexit impact on ad industry

The Midas Awards polled its international network of agency and industry creatives, inviting them to a global roundtable on how Britain's exit from the EU will affect the ad world...

20 hours ago

About the Zika virus, the Olympics and the decreasing importance of audience
About the Zika virus, the Olympics and the decreasing importance of audience

Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they...

By Walter Pike 3 days ago

#Loeries2016: Creative conversations with... Jimmy Smith
#Loeries2016: Creative conversations with... Jimmy Smith

Jury panel leader for the Loeries' print, outdoor and out of home category for 2016, Jimmy Smith shares his views on gender equality in advertising as well as his best ways to get out of a creativity rut...

By Leigh Andrews 3 days ago

Publicis Machine presents: The pretend you work at an agency weekend
Publicis Machine presents: The pretend you work at an agency weekend

Attention creative students! Into the idea of rubbing shoulders with the top creative minds in the country? Then come and live that agency life with the Publicis Machine creative team at The Loerie Awards...

Issued by Publicis Machine 3 days ago

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism...

By Tim Pinder 3 days ago

Enjoy a show at the Barnyard and assist our advertising colleagues at the same time
Enjoy a show at the Barnyard and assist our advertising colleagues at the same time

It's no secret that the advertising and communications industry is going through difficult times which is why it's important that we support one another. The ABF's next fundraiser takes place on 11 August at the Barnyard Rivonia...

Issued by Advertising Benevolent Fund 3 days ago

RIP Gordon Patterson
RIP Gordon Patterson

It's a sad day for the local media and marketing industry as ad doyen Gordon Patterson has passed away...

3 days ago

Fix, don't fight ad blocking crisis, says new report
Fix, don't fight ad blocking crisis, says new report

Fighting the ad blocking companies and consumers is like blaming the messenger writes John Wilpers, editor of FIPP's Innovation in Magazine Media 2016-2017 World Report...

3 days ago

[Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership
[Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Glenn Gillis and Ben Wagner...

21 Jul 2016

34° maps out the perfect Campworld destinations
34° maps out the perfect Campworld destinations

Campworld is a one-stop store for camping, caravanning and outdoor gear and offers travellers, including backpackers, an extensive option to gear up before they explore South Africa...

Issued by 34° 21 Jul 2016

Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015
Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015

Humour, nostalgia/slice of life and babies and kids dominate the top 20 Millward Brown's Best Liked Ads, with many of the ads having a very distinct South African flavour...

Issued by Millward Brown 21 Jul 2016

Mortimer Harvey Africa Middle East turns two
Mortimer Harvey Africa Middle East turns two

From three people in a small room in a shared apartment to 30 marketing specialists in a design office overlooking the Nile, in the past two years, a lot of heart and smart has gone into making Mortimer Harvey Africa Middle East a true success story...

Issued by Mortimer Harvey 20 Jul 2016

[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML
[Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML

Tune in to the Biz Takeouts Marketing & Media radio show on 21 July 2016, from 9-10am, as show host Warren Harding chats to Glenn Gillis and Ben Wagner...

20 Jul 2016

Iconic HALLS reveals its new candy shape, vibrant packaging and TVC
Iconic HALLS reveals its new candy shape, vibrant packaging and TVC

HALLS has a new shape and revitalised packaging. The modern packaging shimmers on shelf and the new candy shape with the "H" emblem delivers a better mouth feel, all while delivering the same flavours and freshness...

Issued by Plato Communications 19 Jul 2016

New Bonitas TVC delivers highly focussed message
New Bonitas TVC delivers highly focussed message

A new television commercial from FCB Joburg for Bonitas Medical Fund is delivering a highly focussed message that prompts South Africans to question exactly what their medical aid gives them...

Issued by FCB Africa 19 Jul 2016

ANC Manifesto directed by Thabang Moleya
ANC Manifesto directed by Thabang Moleya

In collaboration with Ogilvy Johannesburg, Thabang Moleya creates a colourful commercial for the ANC...

Issued by Bouffant 19 Jul 2016

Pixabay
[Orchids & Onions] Tuned into what matters most

Volkswagen South Africa (VWSA) and its ad agency, Ogilvy, has always been tapped into what makes South Africa tick - or at least that part of South Africa that is a potential market for vehicles...

By Brendan Seery 19 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding...

19 Jul 2016

Pendoring judges selected
Pendoring judges selected

The top creative minds have been selected for the 2016 Pendoring Advertising Awards...

18 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

BBC restructures
BBC restructures

For some years now, I've been watching colleagues - locally and internationally - reshuffle, reinvent, reconfigure and, in some instances, restart...

By Angelo Beck, Issued by Blast Brand Catalysts 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype
Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender...

18 Jul 2016

New digital tool connects brands and ad agencies
New digital tool connects brands and ad agencies

Ramify.biz, an online and mobile business acquisition tool, has been launched to connect South African brands and marketers to ad agencies...

18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes...

By Spero Patricios 18 Jul 2016

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