Advertising news

Your industry

Twitter

  More tweets

Subscribe to industry newsletters

Biz Takeout's

Episode 128: Springleap and the newly launched Creative Insights division

Date: 28 Apr 2015
Get the Flash Player to play this.
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.


Lowe Cape Town ticks all the boxes with new Prudential TV commercial - Lowe + Partners SA
Lowe Cape Town ticks all the boxes with new Prudential TV commercial

Prudential's new television commercial, "The Fishermen", conveys the message of how the right knowledge and process, applied consistently and unwaveringly over time, will result in success...

Issued by Lowe + Partners SA 28 Apr 2015 10:40

South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity...

24 Apr 2015 11:12

Suzuki therapy hits the spot - Penquin Airtime
Suzuki therapy hits the spot

When Suzuki's Auto, Motorcycle and Marine divisions merged into a single entity in South Africa last year, the company needed to increase consumer awareness of the unified brand...

Issued by Penquin Airtime 24 Apr 2015 10:09

No tender loving in tendering - Optimize Enhancing Effectiveness
No tender loving in tendering

I am sure that there are a lot of agencies out there who have gone through it. Lovingly putting together a 200-page tender, preparing for the pitch of a lifetime... only to find that it was a sham from the very start...

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 23 Apr 2015 12:50

178 Pencils awarded on Results Day Two of D&AD Judging
178 Pencils awarded on Results Day Two of D&AD Judging

LONDON, UK: The second set of D&AD Pencil winners for 2015 have been announced in the Crafts for Advertising, Crafts for Design, Integrated and Innovative Media, Magazine and Newspaper Design, Mobile Marketing and White Pencil categories...

23 Apr 2015 10:31

Local ones to watch at the One Show
Local ones to watch at the One Show

Nothing gets a marketer's blood pumping with more pride than when local agencies make the shortlist for the big local awards. Here's an exclusive insight into how those in line for One Show pencils have taken the news...

By Leigh Andrews 23 Apr 2015 08:00

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

By Richard Firth 22 Apr 2015 13:08

First set of D&AD Pencil Awards winners announced
First set of D&AD Pencil Awards winners announced

D&AD has announced the first set of Pencil winners for 2015, with six Pencils going to South African agencies...

21 Apr 2015 13:48

PE creative director named in South African 2015 Cinemark Young Lions jury line-up - Boomtown
PE creative director named in South African 2015 Cinemark Young Lions jury line-up

Andrew MacKenzie, creative director of Boomtown, has been selected as a jury member for Cinemark's Young Lions...

Issued by Boomtown 21 Apr 2015 11:21

LIAs announce 2015 Radio & Audio jury
LIAs announce 2015 Radio & Audio jury

Tom Eymundson, CEO of Pirate Group, Toronto, has joined the London International Awards (LIA) jury panel as 2015 Radio & Audio Jury president...

21 Apr 2015 09:18

What you need to know if you're attending One Show
What you need to know if you're attending One Show

If you're attending the One Show in New York in a few weeks' time, get clicking through to the various Creative Week packages on offer...

21 Apr 2015 08:43

Are you still street-wise?
Are you still street-wise?

Or have you forgotten what it's like to be one your customers? An increasing number of executives lay claim to 'knowing their market'...

By Chris Brewer 21 Apr 2015 08:07

The Times launches the third annual Press Ad Challenge
The Times launches the third annual Press Ad Challenge

The Times has launched the third annual Creative Press Ad Challenge, which for the first year will include a digital component...

20 Apr 2015 11:17

Are you shrinking? - Mediacore
Are you shrinking?

Mediacore has observed that towards the last part of 2014 and now three months into 2015, many of the companies they deal with on an advertising, marketing and production front have far less to spend...

Issued by Mediacore 20 Apr 2015 10:27

Congratulations are in order for SA's One Show finalists
Congratulations are in order for SA's One Show finalists

The full One Show finalist short list has been released, with a number of top South African agencies making the grade...

17 Apr 2015 09:05

Etiket on a roll - Etiket
Etiket on a roll

Since the end of 2013 when the dynamic conceptual agency and digital specialist, Etiket, embarked on an aggressive business growth drive, it acquired several new blue-chip accounts...

Issued by Etiket 16 Apr 2015 15:00

J Walter Thompson to award five individual $10,000 scholarships to female advertising students - JWT
J Walter Thompson to award five individual $10,000 scholarships to female advertising students

The application deadline for the Helen Lansdowne Resor (HLR) Scholarship has been extended to 31 May. Female creative advertising students who are enrolled in undergraduate or portfolio schools are invited to apply...

Issued by JWT 16 Apr 2015 10:37

[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide
[Biz Takeouts Podcast] 127: Agency focus with TLC Marketing Worldwide

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller from TLC Marketing Worldwide...

16 Apr 2015 10:16

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

By Marion Scher 16 Apr 2015 05:20

[NewsMaker] Gavin Rooke
[NewsMaker] Gavin Rooke

It's rare these days that new agencies are launched, but veteran marketer Gavin Rooke has launched The New Order, an agency designed for innovation, which intends to lead change in marketing...

By Louise Marsland 15 Apr 2015 14:47

The 'Rumble in the Jungle' is Sanlam Wealthsmiths
The 'Rumble in the Jungle' is Sanlam Wealthsmiths

Sanlam Investments just launched its first ad campaign, 'Rumble in the Jungle' which speaks to the investment philosophy of the business and likens it to the legendary rumble in the jungle fight...(video)

15 Apr 2015 14:32

[Behind the selfie] with... Kenneth Garvie
[Behind the selfie] with... Kenneth Garvie

This week, we find out what's really going on behind the selfie with Kenneth Garvie, Head of Digital at DDB South Africa...

By Leigh Andrews 15 Apr 2015 14:00

SA amongst 40 plus international consultants at London AdForum Summit
SA amongst 40 plus international consultants at London AdForum Summit

The London AdForum Summit being held 15-17 April 2015, will attract over 40 international consultants. Held twice a year at global centres such as New York, London, Paris, Amsterdam or Shanghai...

15 Apr 2015 13:24

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?...

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02

More than 'art for art's sake': the world's most admired ads bring payback for the brand - Millward Brown
More than 'art for art's sake': the world's most admired ads bring payback for the brand

On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however...

By Sue Elms, Issued by Millward Brown 15 Apr 2015 10:15

[Biz Takeouts Lineup] 127: Agency focus with TLC Marketing Worldwide
[Biz Takeouts Lineup] 127: Agency focus with TLC Marketing Worldwide

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 16 April 2015, from 9-10am, as show host Warren Harding chats to Derek Miller and Yossi Hasson...

15 Apr 2015 09:38

Danette Breitenbach
SAARF: Finding a way forward

Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

By Danette Breitenbach 15 Apr 2015 05:34

Facebook advertising 'lost cause' for marketers
Facebook advertising 'lost cause' for marketers

According to the latest white paper, 'Facebook Advertising through the Years', released by the London School of Marketing (LSM), marketing experts claim that Facebook advertising is no longer a cost-effective option...

14 Apr 2015 14:25

The future of branded content: Lifestyle journalism in the 21st century - Caxton Magazines
The future of branded content: Lifestyle journalism in the 21st century

Advertorial has been around for decades and over the years it became the holy grail for publishers seeking new revenue streams. But modern branded journalism requires much more involvement...

By Debbie McIntyre, Issued by Caxton Magazines 14 Apr 2015 13:31

Show more