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Biz Takeout's

Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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Digital video advertising in every step of the touch-tell-sell model - DQ&A Media Group
Digital video advertising in every step of the touch-tell-sell model

We see an increase in demand for digital video ad impressions. Following this demand, video is experiencing an increase in the average CPM due to buyer density increasing faster than supply...

Issued by DQ&A Media Group 22 May 2015 12:55

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill...

22 May 2015 09:45

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil...

22 May 2015 00:07

McCann Johannesburg hosts third annual Portfolio Night in SA - McCann Worldgroup
McCann Johannesburg hosts third annual Portfolio Night in SA

McCann Johannesburg hosted the Art Director's Club (ADC) Portfolio Night 13, the world's largest advertising portfolio review, in Johannesburg for the third year running and second year running in Cape Town...

Issued by McCann Worldgroup 21 May 2015 11:42

Giant Films welcomes first female director, Karien Cherry - Giant Films
Giant Films welcomes first female director, Karien Cherry

"When your newest director's debut starts winning awards at the One Show, you know you're onto something, or someone," says Giant Films Executive Producer, Emma Lundy...

Issued by Giant Films 21 May 2015 11:22

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

By Tim Wyatt-Gunning 21 May 2015 10:45

Ad entries spark debate
Ad entries spark debate

Two ads entered into the 2015 Times Creative Ad Challenge have sparked debate for their daring, tongue-in-cheek nature...

21 May 2015 10:30

Govt to embark on digital migration awareness campaign
Govt to embark on digital migration awareness campaign

CAPE TOWN: Government will be embarking on a massive public awareness campaign on digital migration in the coming few weeks, says Communications Minister Faith Muthambi...

21 May 2015 08:29

[Orchids & Onions] When the going gets tough, winners show that value and flair endure
[Orchids & Onions] When the going gets tough, winners show that value and flair endure

Retail advertising is sometimes regarded as the toilet bowl of the industry - it's not stylish, but everyone needs it...

By Brendan Seery 20 May 2015 14:00

FCB Cape Town and Engen celebrate 'award-ing' week - FCB South Africa
FCB Cape Town and Engen celebrate 'award-ing' week

Engen and its marketing communication partner, FCB Cape Town, are celebrating an 'award-ing' week with two accolades bestowed by that most important critic - the consumer - in less than five working days...

Issued by FCB South Africa 20 May 2015 11:57

Viva Gym and 34 - A perfect fit - 34
Viva Gym and 34 - A perfect fit

With a unique proposition honed in the Spanish market and a more than competitive price point of R239pm with no contract, Viva Gym was looking for an agency to help them sell more smartly and take on the big guns...

Issued by 34 20 May 2015 10:16

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 21 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Gross, Gerhard de Kock and Jacqui Maroun...

20 May 2015 10:10

Carbon Films' Bruno Bossi directs a song and dance for Savanna
Carbon Films' Bruno Bossi directs a song and dance for Savanna

Picture a musical with two rival gangs led by Rob van Vuuren and Kagiso, two of South Africa's best funny guys, each extolling the virtues of the new Savanna bottle...

Issued by Carbon Films 20 May 2015 09:26

Government to support community media through advertising
Government to support community media through advertising

Communications Deputy Minister Stella Ndabeni-Abrahams said it is important for government to support community media in order to ensure that they are able to sustain themselves...

20 May 2015 08:59

The changing face of the pitch process
The changing face of the pitch process

The new business pitch is the way agencies win most of their business, and it is the job of a selection company to help reduce long lead times, long pitch lists, layers of consensus needed to select a partner...

By Johanna McDowell 19 May 2015 12:46

Huisgenoot backs Pendoring as platinum sponsor - Pendoring
Huisgenoot backs Pendoring as platinum sponsor

Afrikaans is Huisgenoot readers' mother tongue and because Pendoring Advertising Awards' aim is the promotion of excellent Afrikaans advertising, Huisgenoot decided to support Pendoring this year as a platinum sponsor...

Issued by Pendoring 19 May 2015 12:23

FCB best performing agency on Most Liked TVC list - FCB South Africa
FCB best performing agency on Most Liked TVC list

FCB South Africa is the country's best performing agency group on Millward Brown's Most Liked TVC list for the fourth quarter of 2014...

Issued by FCB South Africa 19 May 2015 10:18

Bookmarks beginning to rival Loeries
Bookmarks beginning to rival Loeries

The newly revamped Bookmark Awards, a platform for digital and internet advertising, made an impact in two important ways this year...

By Tony Koenderman 18 May 2015 14:00

What's that hairy, smelly thing in the corner?
What's that hairy, smelly thing in the corner?

Oh that - that's our Creative Director! This week, we find out all about the money and responsibility juggling that come part and parcel with embarking on a career in the advertising industry...

By Chris Brewer 18 May 2015 12:00

M&C Saatchi heads AdReview Creative Leaderboard
M&C Saatchi heads AdReview Creative Leaderboard

M&C Saatchi Abel came bursting out of the blocks to take the early lead in May in the 2015 Creative Championship, winning 168 points at The One Show, an American-based global competition, and the local Ads of the Month...

By Tony Koenderman 15 May 2015 14:00

[Biz Takeouts Podcast] 131: The Pendoring Ad Awards campaign with ETIKET
[Biz Takeouts Podcast] 131: The Pendoring Ad Awards campaign with ETIKET

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Tiaan Ras, Director of Research and Strategy at Etiket...

15 May 2015 12:33

Crafting advertising with creative content
Crafting advertising with creative content

In the recent study conducted by social media agency, We Are Social, 670,000 tweets were analysed to find out what the public's feelings were about advertising...

14 May 2015 13:30

Millward Brown South Africa announces the top 10 Best Liked Ads for Q3 and Q4 2014 - Millward Brown
Millward Brown South Africa announces the top 10 Best Liked Ads for Q3 and Q4 2014

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic...

Issued by Millward Brown 14 May 2015 10:34

Gavin Krenski awarded Champion of Creativity
Gavin Krenski awarded Champion of Creativity

The Champion of Creativity has been awarded to Gavin Krenski, Brandhouse Beverages marketing and innovations director by the Creative Circle...

14 May 2015 09:17

Current views on SA TV commercials 2015
Current views on SA TV commercials 2015

TV commercials still play a big part in most of our advertising campaigns, and it is therefore important to know to what extent consumers consider their relevance (video)...

By Mogorosi Mashilo 14 May 2015 08:57

Carousel ads extend to Facebook mobile
Carousel ads extend to Facebook mobile

Facebook has launched an extension of its carousel ad format to mobile app ads as well as highlighting some creative ways that advertisers are using the carousel format to meet different marketing goals...

13 May 2015 13:41

AOL signs off after 30-year connection
AOL signs off after 30-year connection

WASHINGTON, US: Over its 30-year history, the company got America on the internet, became a corporate power, lost its lustre and reinvented itself several times in an effort to stay relevant...

13 May 2015 11:05

Verizon buys faded internet pioneer AOL for US$4.4bn
Verizon buys faded internet pioneer AOL for US$4.4bn

WASHINGTON, US: Verizon said on Tuesday it is buying internet pioneer AOL for approximately $4.4 billion, enabling the US telecom giant to boost its presence in online media and advertising...

13 May 2015 11:00

Grey London named in the top five creative agencies worldwide by WARC - Grey
Grey London named in the top five creative agencies worldwide by WARC

The Warc 100 has named Grey London in the five Top Creative Agencies Worldwide. Uncle Grey and Grey London were also named in the 20 Top World's Best Marketing Campaigns...

Issued by Grey 13 May 2015 10:43

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