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Nadine Mather and Chloë Loubser
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#Newsmaker: Glen Bo joins Conversion Science
25 Jan 2019
Glen Bo recently joined Conversion Science as head of Performance & Strategy. He has experience in the data-implementation and -strategy fields, and has worked with agencies such as Quirk, Neo@Ogilvy, M&CSaatchi and LKDA Strategic Creative.
Glen Botha
Here, Bo tells us that he plans to keep the momentum in terms of excellent work, be a part of the agency’s culture evolution and exceed all expectations…
I've worked on some of SA's and Africa's largest brands in banking, automotive, FMCG and entertainment, so I've learnt a lot from the people in those businesses, to understand how they tick and what they need. I love how what we do solves business problems. It actually makes a difference to their bottom line and grows revenue. I love how the numbers prove a strong strategy is working.
How do you feel about your appointment?Having cut my teeth in large agencies and with startups, I found myself building foundations, fixing or performing emergency surgery on ‘digital’ for agency clients, in many cases. I'm elated to be surrounded by best-in-breed in performance campaign managers who built their foundations already. So, I can do what I'm here to do, drive everything forward.The culture is also somewhat un-agency as Ariel Sumeruk (MD) not only trained for Google but is a Bookmarks judge, has a masters in applied Mathematics and a PhD in Physics – so the team that has been built are sharper than ninjas on 24 cappuccinos. The conversations are not boring.
What do you love most about your career and the data-implementation and -strategy fields in particular?
What I learnt in the dark arts in online casinos and recently, working with talented UX/UI folks, is that data is also creative.
There's art in the maths. My advice to any CD is to get closer to your quants; data scientists and campaign managers – they have insights for you.
In terms of plans for Conversion Science and moving to Cape Town is keep the momentum in terms of excellent work, be a part of the culture evolution here and exceed all expectations.Tell us a bit about your experience / what you bring to the agency / what you hope to achieve at the agency in your new position.
My experience is on LinkedIn, feel free to engage! :) It's evolved from starting as a copywriter, running my own startups, winning, failing, learning and listening. What I will bring to Conversion Science is what I said to the team at our first Friday social session, when I took them through some past work in my agency career ,as well what I learnt from standing on stages around the world telling funny stories to rooms full of stages: Get straight to the point and DBK. (Don't be kak.)
Any career highlights you’re particularly proud of?
I'm proud of working at Quirk before they were evolved. I'm also proud of surviving Jozi traffic to Ogilvy. Launching a few startups, which made a difference and grew industries, specifically entertainment, as well as not listening to bad management in previous lives, about ‘conforming’.
What are you most looking forward to working on?
Conversion Science has excellent e-commerce clients in retail; which is always fun, the Graduate School of Business, Cape Town working on their BI, data and feeding their excellent team insights; and definitely working on SA's largest online property, careers and automotive sites, which are all clients.
What’s at the top of your to-do list (at work)?
Diving into all the search accounts, absorbing data from analytics for each brand, doing my audits on their platforms, competitors and finding the gaps to drive towards.
What are you currently reading/watching/listening to for work?
I listen to Gary Vee often, love LinkedIn for its content and checking out what cool South African digital unicorns like Mike Stopforth (Cerebra), Mike Sharman (Retroviral), Simon Lloyd (Algorithm), Marius Greef (LinkedIn) and Mia Scholtz (Neo@Ogilvy) are doing, saying and sharing. And they’re all witty as hell.
Tell us something about yourself not generally known?
That I work in data and strategy in advertising and performance, because I tend to be known as a stand-up comedian.
If comedians were music genres, @glenboshow would be Laugh 'n LOL. Let's roll in the dust together while getting to know him #KnowYourMango pic.twitter.com/DjizIAeCxn
— Oppikoppi Festival (@oppikoppi) August 28, 2017
About Jessica Tennant
Jess is Senior Editor: Marketing & Media at Bizcommunity.com. She is also a contributing writer. moc.ytinummoczib@swengnitekram
