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Ad Talent Salary Survey 2019 revealed...

Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year.
Ad Talent Salary Survey 2019 revealed...
© instinia via 123RF.com.


This survey was compiled:

  • using figures of actual placements made by Ad Talent
  • using figures from salary information obtained from all candidates interviewed by Ad Talent from January 2018 to December 2018
  • using figures from salary information obtained from candidates who have submitted their CVs to Ad Talent
  • using cost to company (CTC) figures
  • using the average salaries per sector

Interpretation:

  • Salaries vary significantly depending on many factors, including the size of the company, desirability to work for a particular company and status
  • Salaries for media sales roles vary significantly depending on the commission structure/incentives
  • 0-2 years (light) means 0 to 2 years experience in that particular position and NOT 0 to 2 years total working experience
  • The same applies to medium and heavyweight. It is experienced in a particular position and NOT total working experience
  • This survey is not intended to be prescriptive but is a report on what we, Ad Talent, (not the entire industry) has experienced in the past 12 months

                             ADVERTISING AGENCIES
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Managing Director
JohannesburgR90 000 – R100 000R100 000 – R150 000R150 000+
Cape TownR75 000 – R88 000R88 000 – R130 000R130 000+
Deputy MD
JohannesburgR85 000 – R94 000R94 000 – R100 000R100 000+
Cape TownR75 000 – R84 000R84 000 – R93 000R93 000+
Client Service/Business Unit Director
JohannesburgR55 000 – R59 000R59 000 – R65 000R65 000+
Cape TownR45 000 – R49 000R49 000 – R57 000R57 000+
Group Account Director
JohannesburgR48 000 – R53 000R53 000 – R57 000R57 000+
Cape TownR42 000 – R46 000R46 000 – R55 000R55 000+
Account Director
JohannesburgR35 000 – R40 000R40 000 – R48 000N/A
Cape TownR32 000 – R40 000R40 000 – R46 000N/A
Account Manager
JohannesburgR23 000 – R26 000R26 000 – R35 000N/A
Cape TownR17 000 – R22 000R22 000 – R30 000N/A
Account Executive
JohannesburgR14 000 – R17 000R17 000 – R20 000N/A
Cape TownR11 000 – R13 000R13 000 – R15 000N/A
Project Manager
JohannesburgR27 500 – R38 000R38 000 – R45 000R45 000+
Cape TownR24 000 – R32 000R32 000 – R39 000R39 000+
Operations
JohannesburgR48 000 – R58 000R58 000 – R79 000R79 000+
Cape TownR45 000 – R57 000R57 000 – R66 000R66 000+
Production
JohannesburgR12 000 – R20 000R20 000 – R38 000R38 000+
Cape TownR12 000 – R18 000R18 000 – R31 000R31 000+
Traffic
JohannesburgR12 000 – R18 000R18 000 – R35 000R35 000+
Cape TownR13 000 – R17 000R17 000 – R30 000R30 000+
Strategic Planning Director
JohannesburgR61 000 – R70 000R70 000 – R89 000R89 000+
Cape TownR55 000 – R68 000R68 000 – R85 000R85 000+
Strategic Planner
JohannesburgR17 000 – R29 000R29 000 – R47 000R47 000+
Cape TownR15 000 – R24 000R24 000 – R40 000R40 000+
                                           DIGITAL
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Strategist
JohannesburgR18 000 – R32 000R32 000 – R49 000R49 000+
Cape TownR18 000 – R30 000R30 000 – R50 000R50 000+
Project Manager
JohannesburgR25 000 – R38 000R38 000 – R44 000R44 000+
Cape TownR23 000 – R32 000R32 000 – R39 000R39 000+
Social Media Manager
JohannesburgR19 000 – R26 000R26 000 – R40 000R40 000+
Cape TownR16 500 – R20 000R20 000 – R29 000R29 000+
Social Media and Analytics Specialist
JohannesburgR22 000 – R31 000R31 000 – R48 000R48 000+
Cape TownR18 500 – R28 000R28 000 – R42 000R42 000+
Community Manager
JohannesburgR14 000 – R20 000R20 000 – R35 000N/A
Cape TownR14 000 – R18 000R18 000 – R28 000N/A
Content Manager
JohannesburgR14 000 – R20 000R20 000 – R30 000R30 000+
Cape TownR13 000 – R17 000R17 000 – R28 000R28 000+
Account Executive
JohannesburgR15 000 – R18 000R18 000 – R22 000N/A
Cape TownR12 500 – R15 000R15 000 – R19 000N/A
Account Manager
JohannesburgR25 500 – R29 000R29 000 – R38 000N/A
Cape TownR18 000 – R25 000R25 000 – R31 000N/A
Account Director
JohannesburgR38 000 – R45 000R45 000 – R50 000N/A
Cape TownR34 000 – R42 000R42 000 – R48 000N/A
Group Account Director
JohannesburgR48 000 – R54 000R54 000 – R58 000R58 000+
Cape TownR44 000 – R52 000R52 000 – R56 000R56 000+
Client Service/Business Unit Director
JohannesburgR56 000 – R60 000R60 000 – R67 000R67 000+
Cape TownR47 500 – R50 000R50 000 – R58 000R58 000+
SEO Specialist
JohannesburgR14 000 – R20 000R20 000 – R30 000R30 000+
Cape TownR14 000 – R18 000R18 000 – R30 000R30 000+
PPC Specialist
JohannesburgR15 000 – R21 000R21 000 – R30 000R30 000+
Cape TownR15 000 – R20 000R20 000 – R30 000R30 000+
Analyst
JohannesburgR17 000 – R22 000R22 000 – R30 000R30 000+
Cape TownR18 000 – R20 000R20 000 – R28 000R28 000+
                              CREATIVE: TRADITIONAL
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Chief Creative Officer
JohannesburgN/AN/AR130 000+
Cape TownN/AN/AR120 000+
Group/Executive Creative Director
JohannesburgN/AN/AR110 000+
Cape TownN/AN/AR92 000+
Creative Director
JohannesburgR48 000 – R65 000R65 000 – R75 000R75 000+
Cape TownR40 000 – R48 000R48 000 – R62 000R62 000+
Head of Design
JohannesburgR37 000 – R50 000R50 000 – R55 000R55 000+
Cape TownR30 000 – R35 000R35 000 – R45 000R45 000+
Designer
JohannesburgR10 000 – R17 000R17 000 – R32 000R32 000+
Cape TownR10 000 – R15 000R15 000 – R27 000R27 000+
Creative Group Head
JohannesburgR35 000 – R45 000R45 000 – R53 000R53 000+
Cape TownR27 000 – R35 000R35 000 – R45 000R45 000+
Art Director
JohannesburgR11 000 – R18 000R18 000 – R36 000R36 000 – R55 000
Cape TownR10 000 – R18 000R18 000 – R31 000R31 000 – R47 000
Copywriter
JohannesburgR11 000 – R17 000R17 000 – R35 000R35 000 – R69 000
Cape TownR10 000 – R17 000R17 000 – R28 000R28 000 – R55 000
Proofreader
JohannesburgR14 000 – R19 000R19 000 – R30 000R30 000 – R45 000
Cape TownR10 000 – R15 000R15 000 – R25 000R25 000 – R40 000
Creative Strategist
JohannesburgN/AR22 000 – R35 000R35 000 – R48 000
Cape TownN/AR20 000 – R33 000R33 000 – R42 000
Studio Manager
JohannesburgR30 000 – R35 000R35 000 – R40 000R40 000 – R50 000
Cape TownR25 000 – R30 000R30 000 – R35 000R35 000 – R45 000
DTP Operator
JohannesburgR9 500 – R16 000R16 000 – R25 000R25 000 – R40 000
Cape TownR8 000 – R15 000R15 000 – R24 000R24 000 – R36 000
Promo Director/Producer
JohannesburgR10 000 – R15 000R15 000 – R27 000R27 000 – R45 000
Cape TownR9 000 – R13 000R13 000 – R25 000R25 000 – R40 000
Animator/Motion Graphics Designer
JohannesburgR12 000 – R18 000R18 000 – R32 000R32 000 – R55 000
Cape TownR10 000 – R16 000R16 000 – R26 000R26 000 – R41 000
Video Editor
JohannesburgR10 000 – R15 000R15 000 – R30 000R30 000 – R48 000
Cape TownR9 000 – R13 000R13 000 – R22 000R22 000 – R37 000
                             CREATIVE: DIGITAL
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Creative Director
JohannesburgR45 000 – R55 000R55 000 – R75 000R75 000+
Cape TownR40 000 – R50 000R50 000 – R65 000R65 000+
Copywriter
JohannesburgR12 000 – R18 000R18 000 – R35 000R35 000 – R50 000
Cape TownR11 000 – R15 000R15 000 – R30 000R30 000 – R43 000
Art Director
JohannesburgR13 000 – R18 000R18 000 – R35 000R35 000 – R50 000
Cape TownR13 000 – R16 000R16 000 – R32 000R32 000 – R42 000
Designer/Multimedia Designer
JohannesburgR13 000 – R18 000R18 000 – R35 000R35 000 – R48 000
Cape TownR13 000 – R16 000R16 000 – R30 000R30 000 – R40 000
User Experience (UX) Lead
JohannesburgN/AN/AR70 000+
Cape TownN/AN/AR60 000+
User Experience (UX) Designers
JohannesburgR16 000 – R25 000R25 000 – R42 000R42 000+
Cape TownR13 000 – R20 000R20 000 – R37 000R37 000+
User Interface (UI) Designers
JohannesburgR16 000 – R25 000R25 000 – R38 000R38 000+
Cape TownR13 000 – R20 000R20 000 – R35 000R35 000+
Front-end Developer
JohannesburgR12 500 – R18 000R18 000 – R36 000R36 000 – R53 000
Cape TownR10 000 – R15 000R15 000 – R30 000R30 000 – R46 000
Back-end Developer
JohannesburgR18 000 – R22 000R22 000 – R45 000R45 000+
Cape TownR17 000 – R22 000R22 000 – R40 000R40 000+
Full-stack Developer
JohannesburgR12 500 – R20 000R20 000 – R35 000R35 000 – R50 000
Cape TownR12 000 – R17 000R17 000 – R25 000R25 000 – R45 000
                                      MARKETING
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Head of Digital and Insights Marketing
JohannesburgN/AR55 000 – R66 000R66 000+
Cape TownN/AR48 000 – R58 000R58 000+
Brand Manager
JohannesburgR25 000 – R28 000R28 000 – R48 000R48 000+
Cape TownR22 000 – R26 000R26 000 – R42 000R42 000+
Online Marketing Manager
JohannesburgN/AR35 000 – R46 000R46 000+
Cape TownN/AR29 000 – R35 000R35 000+
Marketing Director/Group Marketing Head/Head of Brand
JohannesburgR79 000 – R86 000R86 000 – R145 000R145 000+
Cape TownR64 000 – R77 000R77 000 – R135 000R135 000+
Marketing Manager/Group Brand Manager
JohannesburgR52 000 – R56 000R56 000 – R78 000R78 000+
Cape TownR47 000 – R52 000R52 000 – R63 000R63 000+
Brand/Product Manager
JohannesburgR22 000 – R30 000R30 000 – R52 000R52 000+
Cape TownR19 000 – R30 000R30 000 – R46 000R46 000+
Brand/Marketing Assistant
JohannesburgR13 000 – R20 000R20 000 – R35 000N/A
Cape TownR12 000 – R18 000R18 000 – R27 000N/A
                       CORPORATE COMMUNICATIONS 
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Communications Director
JohannesburgR37 000 – R55 000R55 000 – R75 000R75 000 – R130 000
Cape TownR32 000 – R42 000R42 000 – R62 000R62 000 – R100 000
Communications Manager
JohannesburgR30 000 – R40 000R40 000 – R68 000R68 000 – R90 000
Cape TownR25 000 – R35 000R35 000 – R45 000R45 000 – R75 000
Communications Officer/Consultant
JohannesburgR20 000 – R30 000R30 000 – R40 000R40 000 – R45 000
Cape TownR16 000 – R26 000R26 000 – R32 000R32 000 – R41 000
Events Manager
JohannesburgR28 000 – R35 000R35 000 – R40 000R40 000 – R70 000
Cape TownR20 000 – R28 000R28 000 – R33 000R33 000 – R65 000
Events Coordinator
JohannesburgR18 000 – R22 000R22 000 – R30 000R30 000+
Cape TownR15 000 – R20 000R20 000 – R30 000R30 000+
Internal Communications Manager
JohannesburgR27 000 – R35 000R35 000 – R48 000R48 000 – R78 000
Cape TownR22 000 – R30 000R30 000 – R40 000R40 000 – R52 000
                                   PR CONSULTANCIES
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Managing Director
JohannesburgR65 000 – R75 000R75 000 – R80 000R80 000 – R130 000
Cape TownR55 000 – R65 000R65 000 – R70 000R70 000 – R110 000
Account Director
JohannesburgR35 000 – R41 000R41 000 – R50 000R50 000 – R65 000
Cape TownR31 000 – R36 000R36 000 – R41 000R41 000 – R50 000
Account Manager
JohannesburgR25 000 – R30 000R30 000 – R36 000R36 000+
Cape TownR22 000 – R26 000R26 000 – R31 000R31 000+
Account Executive
JohannesburgR16 000 – R21 000R21 000 – R24 000N/A
Cape TownR14 000 – R19 000R19 000 – R21 000N/A
Public Relations Assistant
JohannesburgR10 000 – R14 000R14 000 – R19 000N/A
Cape TownR8 500 – R13 000R13 000 – R18 000N/A
                                             MEDIA
0-2 yrs (light)2 – 5 yrs (medium)5 – 9 yrs (heavyweight)
Media Director
JohannesburgR38 000 – R44 000R44 000 – R54 000R54 000 – R80 000
Cape TownR28 000 – R38 000R38 000 – R48 000R48 000 – R75 000
Media Planner
JohannesburgR27 000 – R30 000R30 000 – R43 000R43 000 – R53 000
Cape TownR20 000 – R28 000R28 000 – R35 000R35 000 – R40 000
Media Buyer
JohannesburgR16 000 – R23 000R23 000 – R33 000R33 000 – R43 000
Cape TownR12 000 – R15 000R15 000 – R23 000R23 000 – R28 000
Media Strategist
JohannesburgR30 000 – R35 000R35 000 – R50 000R50 000 – R80 000
Cape TownR22 000 – R27 000R27 000 – R40 000R40 000 – R70 000
Media Sales Executive
JohannesburgR25 000 – R28 000R28 000 – R38 000R38 000+
Cape TownR20 000 – R25 000R25 000 – R35 000R35 000+
Media Sales Director
JohannesburgR35 000 – R40 000R40 000 – R48 000R48 000 – R90 000
Cape TownR30 000 – R35 000R35 000 – R40 000R40 000 – R60 000
Media Sales Digital
JohannesburgR27 000 – R35 000R35 000 – R45 000R45 000+
Cape TownR20 000 – R27 000R27 000 – R35 000R35 000+
Digital Media Strategist
JohannesburgR38 000 – R42 000R42 000 – R57 000R57 000+
Cape TownR27 000 – R32 000R32 000 – R42 000R42 000+
Campaign Manager
JohannesburgR18 000 – R25 000R25 000 – R35 000R35 000+
Cape TownR15 000 – R22 000R22 000 – R30 000R30 000+
Biddable Specialist
JohannesburgR20 000 – R25 000R25 000 – R30 000R30 000+
Cape TownR15 000 – R22 000R22 000 – R30 000R30 000+

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