The new AdFocus Awards chairperson for 2018-19 is Phumi Mashigo, MD of Ignitive. She takes over the rein from Craig Page-Lee, founder of d-cifr...
23 Nov 2017
Mashigo is the founding managing director of Ignitive, a pre-eminent stakeholder management and communications company.
Robust judging sessions
Mashigo, together with other industry experts, adjudicated entries against four effectiveness measures: New Business and Growth; Business Retention and Relationships; Training and Industry Recognition; and Empowerment/Social Responsibility.
Panel members applied their scores in secret, with finalist agencies participating in Q&A sessions with the jurors in order to determine the overall category winners. The judging and scoring were audited by Deloitte.
In advertising, we are used to competing and have become very good at entering awards or putting our best foot forward for judges. In this exceptionally tight economy the level of creativity displayed by the entrants when displaying their wares made for very robust judging sessions and once again I believe that the winners are a real testament that where creativity leads profits follow.
This year also includes some changes with the addition of a new category, the Financial Mail Creative Challenge. The Creative Challenge is a print-advertising contest that gives art directors and copy-writers an opportunity to deliver high impact, tactical print ads for their clients and a chance to win free placement in the weekly Financial Mail magazine.
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