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| Today's top stories |
| | [Leigh Andrews] SuperSport came out on tops in last week's IAB Bookmark Awards, winning the coveted title of 'Brand of the Year'. Jamie Frank, head of digital and social at SuperSport, shares insight into the brand's winning digital strategy... read
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Patricia McClelland Content with a strong visual component is more likely to be read. But visuals often remain an after-thought in the world of PR, where time or budget constraints mean many consultants simply reach for the nearest stock photo... Read | Chris Brewer Product endorsement has long been recognised as a powerful advertising tool and South African advertising history is littered with great examples... Read | Danette Breitenbach The digital world is part of our lives and it is fun, but it has a sting in its tail as many who have innocently shared their information in this world have discovered... Read |
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| | Leigh Andrews At the end of February, Webfluential launched its LIVE AUDIENCES tool, set to connect brands with social influencers through online conversations. Kirsty Sharman, global head of operations at Webfluential, exclusively shares how the tool is set to simplify online brand management... read | |
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| Sheila McGillivray In honour of International Women's Day we've highlighted some of the key things we believe make women outstanding in the field of marketing and communications... read | | |
| The Dubai Lynx festival, which started on 6 March 2016, has four South African judges... read | | | Cindy Maritz, Issued by DQ&A Media Group A guide to providing your clients with the best service and campaign delivery... read | | | Issued by Gorilla Mondelez is the latest addition to the Jozi stable, appointing Gorilla as the digital partner on their gum and candy portfolio... read | | |
| Heidi Myers, Issued by Meltwater Many countries have made progress towards eliminating gender discrimination and we're also seeing the introduction of initiatives to ensure the fair representation of women within senior political roles... read | | |
| Mignon Daubermann is the overall winner of the 2015/16 PPC Imaginarium Awards, a supportive art and design competition for emerging creatives... read | | | Issued by Just Design Just Design creates a distinct new look for Nature's Source... read | | |
| Issued by Universal Church of the Kingdom of God Visitors to the Wedding Expo in March can enter a lucky draw competition to win a wedding dress from Bridal Room valued at R15,000... read | | |
| Tiffany Markman I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely... read | | |
| Janine Lazarus, Issued by Janine Lazarus Media Consultancy It struck me as I was eating my Shakshoukah for breakfast - a tasty Lebanese twist on our rather dull scrambled eggs - that Lebanon, not unlike South Africa, may boast loudly about its free press, but their newspapers aren't much more than 'viewspapers'... read | | |
| Jacques Burger, Issued by M&C Saatchi Abel If information is multiplying and is so easy to access, does it still represent a true competitive advantage in business today? And are we not perhaps investing a huge amount of money and effort into collecting data that is irrelevant when it comes to doing business better?... read | | | | The annual Dubai Lynx International Festival of Creativity, which opened on 6 March 2016, sees its delegate numbers up from around 1800 in 2015, to over 2300... read | | | | More International | |
| - Gloo@Ogilvy wins Viacom's MTV Base and BET accounts - more info
- Sanlam Top Destination Awards 2016 appoints Red Carpet Concepts - more info
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