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Marketing & Media South Africa

Today's top stories
[Bookmark Awards 2016] Sporty 'Brand of the Year' logic
[Leigh Andrews] SuperSport came out on tops in last week's IAB Bookmark Awards, winning the coveted title of 'Brand of the Year'. Jamie Frank, head of digital and social at SuperSport, shares insight into the brand's winning digital strategy... read


Why doodles should be part of your PR strategy

Patricia McClelland

Content with a strong visual component is more likely to be read. But visuals often remain an after-thought in the world of PR, where time or budget constraints mean many consultants simply reach for the nearest stock photo... Read

Using endorsements in your advertising

Chris Brewer

Product endorsement has long been recognised as a powerful advertising tool and South African advertising history is littered with great examples... Read

[IAB Digital Summit 2016] The sting in the tail

Danette Breitenbach

The digital world is part of our lives and it is fun, but it has a sting in its tail as many who have innocently shared their information in this world have discovered... Read


Future Of Work Trend Report
Bizcommunity's special FUTURE OF WORK Trend Report is now available as a downloadable PDF for easy reading and archiving!

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Future Of Work PDF >>


SPONSORS: Employer Branding South Africa, CareerJunction, Careers24

Brand Manager Month
#BrandManagerMonth: Revolutionise your online brand management!

Leigh Andrews

At the end of February, Webfluential launched its LIVE AUDIENCES tool, set to connect brands with social influencers through online conversations. Kirsty Sharman, global head of operations at Webfluential, exclusively shares how the tool is set to simplify online brand management... read
Read more
Marketing
Five reasons to love women in marketing

Sheila McGillivray

In honour of International Women's Day we've highlighted some of the key things we believe make women outstanding in the field of marketing and communications... read
Advertising
South Africans at Dubai Lynx festival
The Dubai Lynx festival, which started on 6 March 2016, has four South African judges... read
Ad operations best practices

Cindy Maritz, Issued by DQ&A Media Group

A guide to providing your clients with the best service and campaign delivery... read
Gorilla Jozi lands sweet new client

Issued by Gorilla

Mondelez is the latest addition to the Jozi stable, appointing Gorilla as the digital partner on their gum and candy portfolio... read
CSI
Girl power

Heidi Myers, Issued by Meltwater

Many countries have made progress towards eliminating gender discrimination and we're also seeing the introduction of initiatives to ensure the fair representation of women within senior political roles... read
Design
Mignon Daubermann wins PPC Imaginarium Awards
Mignon Daubermann is the overall winner of the 2015/16 PPC Imaginarium Awards, a supportive art and design competition for emerging creatives... read
Refreshing a breakfast table favourite

Issued by Just Design

Just Design creates a distinct new look for Nature's Source... read
Exhibitions
Bulletproof Marriage sponsors bridal gown at the Wedding Expo

Issued by Universal Church of the Kingdom of God

Visitors to the Wedding Expo in March can enter a lucky draw competition to win a wedding dress from Bridal Room valued at R15,000... read
Online Media
Why I don't compete on price

Tiffany Markman

I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely... read
PR & Communications
Breakfast in Beirut

Janine Lazarus, Issued by Janine Lazarus Media Consultancy

It struck me as I was eating my Shakshoukah for breakfast - a tasty Lebanese twist on our rather dull scrambled eggs - that Lebanon, not unlike South Africa, may boast loudly about its free press, but their newspapers aren't much more than 'viewspapers'... read
Research
Is your business drowning in data?

Jacques Burger, Issued by M&C Saatchi Abel

If information is multiplying and is so easy to access, does it still represent a true competitive advantage in business today? And are we not perhaps investing a huge amount of money and effort into collecting data that is irrelevant when it comes to doing business better?... read
International
Dubai Lynx breaks records
The annual Dubai Lynx International Festival of Creativity, which opened on 6 March 2016, sees its delegate numbers up from around 1800 in 2015, to over 2300... read
WPP subsidiary acquire Potato in the UK
More International
New business
  • Gloo@Ogilvy wins Viacom's MTV Base and BET accounts - more info
  • Sanlam Top Destination Awards 2016 appoints Red Carpet Concepts - more info

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New events to diarise
Jumpstart breakfast session
PRISA - 10 Mar 2016, Illovo


LivingIt Ubuntu Youth Film Festival
LivingIt - 13 Mar 2016, Stellenbosch


Facebook for PR and social media professionals
PR-Net - 14 Mar 2016, Sea Point


Online marketing/social media boot camp
The Divine Project House - 15 Mar 2016, Somerset West | 19 Apr 2016, Somerset West | 17 May 2016, Somerset West


Loyalty and Rewards Conference 2016
Trade Conferences International - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Social media and content marketing
PRISA - 4 Apr 2016 to 5 Apr 2016, Randburg


Google Analytics Training
7 Apr 2016, Cape Town


Deep dive in design thinking - April 2016
DesignThinkers Academy - 11 Apr 2016 to 13 Apr 2016, Cape Town


Crisis communications and media relations summit
The Conferencehub - 20 Apr 2016 to 21 Apr 2016, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 25 Apr 2016 to 26 Apr 2016, Johannesburg





Upcoming events
Customer Experience World - 9 Mar 2016 to 10 Mar 2016, Johannesburg
The 5th Customer Experience World annual event is back. Reserve your place before 31 December and save 20%. Read more >>

Future-ready Marketing Conference - Marketing 2020 - 9 Mar 2016 to 10 Mar 2016, Johannesburg
Future-ready Marketing Conference provides you with the latest insights to stay ahead of trends and competition - advice from marketing experts. Read more >>

Writing effective reports and proposals
Stellenbosch University Language Centre - 9 Mar 2016 to 11 Mar 2016, Stellenbosch | 24 May 2016 to 26 May 2016, Stellenbosch


Learn everything about web design in three days
Multidimensions - 9 Mar 2016 to 14 Mar 2016, Cape Town


Social media workshop for small business
Handcrafted Brands - 9 Mar 2016, Cape Town


Why Employer Branding Matters - Breakfast
Employer Branding SA - 10 Mar 2016, Gauteng


Masterclass in stakeholder reputation and relationship management
The Reputation Go-to Guy - 10 Mar 2016 to 11 Mar 2016, Johannesburg





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