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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 20 Mar 2026
Dubai Lynx breaks records
The annual Dubai Lynx International Festival of Creativity, which opened on 6 March 2016, sees its delegate numbers up from around 1800 in 2015, to over 2300. This year's entries, up by 3% to 2542, are being judged by the Festival's largest ever assembly of jurors, 50% of whom are women.
The 511 entries they have shortlisted have just been announced with the UAE behind 312 of them, followed by Lebanon with 64 and Egypt with 54.
Harnessing the well-documented record-breaking zeal of the region, a challenge has also been set for the MENA creative community to notch up their own Guinness World Records title at the Festival. Delegates are being encouraged to get involved and make their mark using specially designed rubber stamps.
Dubai Lynx Festival Director, Emma Farmer, said, “A dynamic, advancing industry, coupled with diversified content and expanded awards, was behind the enthusiastic participation from across the region. There is energy for innovation, thirst for knowledge and passion for creativity here that continues to propel us forward. The Festival has gone from strength to strength in its 10th year, and there’s never been a more exciting time to be part of it.”
The strong emphasis on innovation, which will permeate the entire Dubai Lynx programme, is also already evident. Much of the data and technology-inspired content this year can be found in the Festival Village, which is new for 2016. For more information, go to www.dubailynx.com.
