The impact of Gen Z on the way brands treat consumers, the rise of Afrofuturism and the real reason many brands fail at cracking the African market were all hot topics on the first day of this design business-centric conference...
By Leigh Andrews 23 Oct 2015 12:00
Squad Digital, sub-Sahara Africa's leading digital advertising firm, has been recognised by Global Website Awards, Awwwards, for 'great talent and creativity'of their website
19 Aug 2015 09:05
The pan-African design and global affairs magazine, Ogojiii launches today at the World Economic Forum (WEF) Africa in Cape Town...
3 Jun 2015 08:54
A logo is often the first step towards developing your company's visual identity so you need to get it right... This is how you can do that...
1 Apr 2015 10:47
This year, in the second edition of its Africa Is Now project, Design Indaba traces the contours of an uprising of grassroots creative collectives on the continent...
17 Feb 2015 14:53
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...
By Oresti Patricios 20 Jan 2014 07:06
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Nation Media Group, reportedly East Africa's largest media house, has revamped the Daily Nation website. The revamped site was launched to bloggers at an event on Wednesday, 14 August 2013, in Nairobi.
16 Aug 2013 12:27
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39