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Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

[2014 trends] The big trend? Africa is on trend

The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...

By Oresti Patricios 20 Jan 2014 07:06

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013 12:39

Kenya's National Social Security Fund rebrands

The National Social Security Fund (NSSF), Kenya's social security provider has rebranded.

By Carole Kimutai 17 Sep 2012 10:04

New Vision regains top spot in Uganda's cyberspace

New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.

By Walter Wafula 7 Aug 2012 13:44

10 tips on how to do email marketing right

Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.

By Wikus Engelbrecht 18 Jun 2012 12:44

Ogilvy Kenya Board announces leadership change

The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position.

By Carole Kimutai 23 Mar 2012 10:55

Get your companies online, marketers told

Globally, there is an increasing use of social media platforms like Facebook, and Twitter, by individuals and companies. In Uganda, like elsewhere, individuals are more aggressive in embracing the social change than businesses.

By Walter Wafula 14 Mar 2012 13:41

Koome Mwambia to exit Ogilvy Kenya

The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties.

By Carole Kimutai 5 Mar 2012 09:21

Re-designing news challenges journos, publishers

Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press. Bizcommunity.com chats to Apple about visual journalism.

By Herman Manson 28 Jun 2010 12:13

FIFA World Cup: 2.2m tickets sold, 500 000 still available

The 2010 FIFA World Cup is slowly but surely edging closer to a full stadium syndrome, with 2.2 million tickets sold so far. The remaining 500 000 tickets will go on sale on 15 April 2010 during the last ticket sale phase, which includes over-the-counter sales at designated FIFA ticketing centres nationwide, the organisers announced today, Friday, 9 April.

By Issa Sikiti da Silva 9 Apr 2010 13:30

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