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Oresti Patricios

Oresti Patricios, CEO of the OrnicoGroup (www.ornico.co.za), has been in the media information business for over 25 years. He has an MBA from the Gordon Institute of Business Science (GIBS) and a huge body of brand knowledge and experience, which he brings to the brand intelligence offered by the company. Contact Oresti on tel +27 (0)11 884 5041 or email and follow @orestaki on Twitter.
All | Articles | Comments | Profile
[2012 trends] Media trends in Africa for 2012

[Oresti Patricios] The continent's future is tied to its media. Free open media promises much for flourishing democracies and economic growth, but authoritarian states will struggle to let go of controls.

Posted 4 months ago | Like
Oresti Patricios commented on Tribute to Alan McClarty
I remember the first time I was in Lagos and you heard that I was there you called me to ensure that I felt at home.

We never met often enough but must say that I often thought about you, especially when I was on my "worldwind tour" of Nigeria. That is something I now regret.

Will miss you. RIP
Oresti Patricios
Posted 6 months ago | Like
City Press's new magazine the talk of the town

[Oresti Patricios] Hot off the back of a strategy lead by editor Ferial Haffajee, City Press is investing heavily in ensuring it becomes the most noticeable and noted Sunday media brand. The latest accent in that drive to own the Sunday newspaper market is a magazine that Media24's publication has simply called i magazine.

Posted 8 months ago | Like (1)
The Michael Jackson media frenzy

[Oresti Patricios] Michael Jackson's death and subsequent memorial concert have been without doubt one of the biggest media events of our time. Television networks thronged to cover the pop star's memorial concert, which drove colossal Internet traffic with online news brands, entertainment channels and social media vying for a piece of the action.

Posted 2 years ago | Like
The Julius-Nando's hullabaloo - 100% genius

[Oresti Patricios] Nando's campaign featuring Julius Malema has been nothing short of inspired, creating significant publicity and brand loyalty by getting the nation talking chicken.

Posted 3 years ago | Like
Oracle attempts to 'shoot the messenger'

[Oresti Patricios] I write to respond to a recent article by Oracle's Chris Hitchens headlined: Oracle, MultiChoice refute claims by Ornico.

Posted 2 years ago | Like
Research conference highlights mobile, Africa's marvel

[Oresti Patricios] Social media, the opportunities in mobile networks and mobile internet were the dominant themes at the 2010 PAMRO Conference held in Botswana recently. As the economic recession continues, with talk of a double-dip for the US, emerging economies are finding renewed favour from both investors and brands looking for growth, and Africa is no exception.

Posted 1 year ago | Like
Vodacom sees red, leads TV adspend

[Oresti Patricios] The mobile industry is perhaps the most hotly contested brand space in South Africa, if not the world. In looking at advertising and branding in SA's mobile industry market for the first four months of 2011, Vodacom went red, Cell C saw red and MTN just kept on growing its brand value.

Posted 11 months ago | Like

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