[Oresti Patricios] Key broadcasters quit the South African Audience Research Foundation - the independent research body mandated to find common currency for audience measurement in SA's media landscape. The exit will happen in December 2014. My plea is for the decision to be reversed, and for marketing industry decision makers to keep this debate alive.
[Oresti Patricios] There is a need for transparency, and to tell not just one story, but many.
[Oresti Patricios] Building city brands - it's not about the branding, it is about the hard work and political will to affect real and meaningful social, economic and developmental change, says Oresti Patricios, CEO of Ornico.
[Oresti Patricios] South Africa faces significant structural challenges that can't be fixed by spending money on advertising the brand. It could well be time to reassess Brand South Africa's raison d'être and its relationship with the state.
[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
[Oresti Patricios] Put selfish interest aside. Self-interest means protecting the industry's assets, which can only happen if the industry pays levies.
[Oresti Patricios] The continent's future is tied to its media. Free open media promises much for flourishing democracies and economic growth, but authoritarian states will struggle to let go of controls.
[Oresti Patricios] Hot off the back of a strategy lead by editor Ferial Haffajee, City Press is investing heavily in ensuring it becomes the most noticeable and noted Sunday media brand. The latest accent in that drive to own the Sunday newspaper market is a magazine that Media24's publication has simply called i magazine.
[Oresti Patricios] Michael Jackson's death and subsequent memorial concert have been without doubt one of the biggest media events of our time. Television networks thronged to cover the pop star's memorial concert, which drove colossal Internet traffic with online news brands, entertainment channels and social media vying for a piece of the action.
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