The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...
By Oresti Patricios 20 Jan 2014 07:06
Key broadcasters quit the South African Audience Research Foundation - the independent research body mandated to find common currency for audience measurement in SA's media landscape. The exit will happen in December 2014. My plea is for the decision to be reversed, and for marketing industry decision makers to keep this debate alive.
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Building city brands - it's not about the branding, it is about the hard work and political will to affect real and meaningful social, economic and developmental change, says Oresti Patricios, CEO of Ornico.
South Africa faces significant structural challenges that can't be fixed by spending money on advertising the brand. It could well be time to reassess Brand South Africa's raison d'être and its relationship with the state.
Put selfish interest aside. Self-interest means protecting the industry's assets, which can only happen if the industry pays levies.
By Oresti Patricios 8 Jun 2012 07:25
Hot off the back of a strategy lead by editor Ferial Haffajee, City Press is investing heavily in ensuring it becomes the most noticeable and noted Sunday media brand. The latest accent in that drive to own the Sunday newspaper market is a magazine that Media24's publication has simply called i magazine.
By Oresti Patricios 4 Oct 2011 10:46
The mobile industry is perhaps the most hotly contested brand space in South Africa, if not the world. In looking at advertising and branding in SA's mobile industry market for the first four months of 2011, Vodacom went red, Cell C saw red and MTN just kept on growing its brand value.
By Oresti Patricios 29 Jun 2011 14:31
Social media, the opportunities in mobile networks and mobile internet were the dominant themes at the 2010 PAMRO Conference held in Botswana recently. As the economic recession continues, with talk of a double-dip for the US, emerging economies are finding renewed favour from both investors and brands looking for growth, and Africa is no exception.
By Oresti Patricios 4 Oct 2010 09:47