TLC Marketing is proud to announce a new addition to their dynamic team, Ntsiki Balfour, who will head up the Partnership and Content division of the agency. He will be responsible for the strategic direction of TLC's partner relations, both for independent networks and key brand partnerships. He will be tasked with innovation of the department including leading the local digital transformation of some of TLC's core reward networks.
Issued by TLC Marketing Worldwide 8 May 2015 11:10
Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now you could potentially have a customer for life. Africa has the youngest population in the world, with around 200 million people between the ages of 15 and 24 and more people under the age of 20 than anywhere else in the world. The population is set to double to two billion by 2050 and as the workforce grows and education improves, there is huge potential for economic growth and development.