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Marketing & MediaThe future of OTC marketing lies in the recommendation moment
Michael Gullan 18 May 2026

Marketing & MediaEx-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545
Studio 545 3 days



Since its UK debut in 2015, the brand has expanded internationally and is now available in South Africa, both online and in-store, championing a distinctive, sun-protection-focused approach for all skin types and tones.
The launch sees five Altruist SKUs available in the market:

All products in the range provide UVA protection at levels significantly higher than European standards. They are also all hypoallergenic, non-comedogenic, paraben and fragrance free, water resistant and suitable for all skin types. The products also have a special, non-sticky feel, designed to make the brand accessible to as many people as possible.