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Marketing & Media South Africa



Now, about those awards for creativity...

As Mike Silver says, we've all been there... The shortlists are announced, the chatter begins and the creative industry suddenly forgets to eat, sleep or Instagram their latest sunset. Awards fever is upon us... and he reckons they're our Golden Calves.

Linda Botha takes a look at the small business website dilemma and asks... Is it really that important to rank number one on search engines?

If you have been following our Biztakeouts podcasts, take a look at our latest... [Biz Takeouts Podcast] 77: Content marketing in print and The Bookmarks.

On the international front, there are lessons to be learned from the Nokia story... it's a lesson in how high-tech flyers can fall fast.

And getting to grips with showbiz, Bizcommunity's Shan Radcliffe caught up with Single Guys' Ryan Metcalfe and grilled him on where he got the idea, and much else besides. Metcalfe is the head writer of SABC 1's new Zulu sitcom, Single Guys. The show averaged 2.8-million viewers through its half-season run, with the last show reaching 3-million viewers.

Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Q&A with Single Guys' Ryan Metcalfe

Shan Radcliffe

Bizcommunity recently caught up with Ryan Metcalfe, the head writer of SABC 1's hit new Zulu sitcom, Single Guys. The show averaged 2.8-million viewers through its half season run, with the last show hitting 3-million viewers.

Read more >>

Nokia: a lesson in how high-tech flyers can fall fast

HELSINKI, FINLAND: In just five years Nokia fell from dominating the mobile phone industry to abandoning the handset business, a swift fall from grace with lessons for market leaders.

Read more >>

SA's creative awards... They're our Golden Calves*

Mike Silver

We've all been there. The shortlists are announced, the chatter begins and the creative industry suddenly forgets to eat, sleep or Instagram their latest sunset. Awards fever is upon us.

Read more >>


Biz Takeouts
[Biz Takeouts Podcast] 77: Content marketing in print and The Bookmarks
Last week on the Biz Takeouts show we looked at content marketing through print publications, and find out more about what's happening at The Bookmarks this year. [twitterfall] Read more >>

Trends
Trends to look out for in the marketing and advertising space

Johanna McDowell

We have noticed a number of new aspects emerging in our own country which might be of interest to our Nordic colleagues. So here are some trends to look out for in 2014 - and beyond. Read more >>

Media Freedom & Right to Know
Smart phones, dumb users
About a million South Africans have fallen victim to cyber crime in the past year and collectively they have been ripped off to the tune of about R3.4bn. Read more >>

Marketing
Strategy - A blueprint for failure

Mike Taberner

"Strategy" is a word bandied around by businesses on a daily basis. Fundamentally, it's become a simple term, part of the "business jargon brigade". Read more >>

How remarketing can make your digital ad spend stretch further

Johan Walters

Email marketing: Gone with the wind

Tralone Khoza

Brand identity and signal detection

Neil Gains

Necessity is the mother of invention and mother Africa is very, very demanding

Issued by Phat

Incorporate events into your 2014 marketing strategy

Issued by GetSmarter

Online marketing strategy boosts views, leads, sales

Issued by Maven Agency

Advertising
Low budget reaps large advertising return
In a testament to successful 'low' budget campaigns, is Innovation Health's Salcura product, which received a 70% growth in sales month on month from the launch of the product in South Africa through its use of exclusive advertising with TLC. Read more >>

Stopping corruption starts at home

Anton Harber

The Sandton advertising world is one in which you will hear much said about the corruption of our public life, but when that corruption is in the advertising world itself...? Read more >>

AdWords Express now in South Africa
Bobtail makes a bang for firework season

Issued by Joe Public

Volcano Advertising scoops Eagles double

Issued by Volcano

Branding
Mxit Brand Index: 31 October 2013
The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 31 October 2013. Vodacom debuts on the Index; Idols shows expected growth. Read more >>

Brands must find the "emotional" benefit to connect with consumers

Dina Myers

Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers. (video) Read more >>

BrandsRock is in with Jose Cuervo

Issued by BrandsRock

Cinema
The art of grading - movie-making's silver lining

Warwick Allan

Lights. Camera. Action. From epic big-screen dramas to spellbinding or humorous television programmes and commercials, the world of entertainment provides an escape from the humdrum, moving and inspiring - at times, even without sound. Read more >>

CSI
Two new ICT centres for Prestwich Street Primary

Sindy Peters

Two new ICT centres were unveiled at Prestwich Street Primary School in Green Point, Cape Town on Wednesday, 6 November 2013. The initiative is a result of a partnership between M-Net Cares, the City of Cape Town, Spar and Reddam House Community Network. Read more >>

UCKG donates books to correctional centre libraries

Issued by Universal Church of the Kingdom of God

Design
2013 Making the Difference through Design winner announced
The 2013 Making the Difference through Design competition, presented by Woolworths, Sappi, Design Indaba and the Western Cape Department of Education, has selected Megan Laughton, who created a prototype of a lightweight, easy to store and use, space-saving desk and chair as the winner. Read more >>

Naspers Centre redesign as part of WDC 2014
As part of the World Design Capital 2014 programme, Media24 is launching a design competition that invites designers from all disciplines to submit proposals to redesign the exterior façade of the 26-storey Naspers Centre in Cape Town. Read more >>

Celebrating 10 years of promotional lighting: Firewater Light unveils glowing new look

Issued by Firewater Group

Digital
'Tormented on Facebook'
Just days before facing Michael Padayachee in court, Tina Mbili has laid an intimidation charge against her former lover and father of her child. Read more >>




The small business website dilemma

Linda Botha

The topic of conversation, whenever I meet with a certain older acquaintance, invariably turns to 'online business.' Read more >>

Harness the power of content co-creation

Desiree Gullan

Would you outsource your love life to your parents?

Brett Field

Free SA domains, websites from Microsoft

Duncan McLeod

Satellite vs Fixed Line - Where are we heading?

Issued by Global Access

Digital Bootcamp for small businesses to take place in Cape Town

Issued by Living Your Brand

An innovative bank invests in an innovative company

Issued by Everlytic Kenya

Artifact Advertising is awarded a new digital account

Issued by Artifact Advertising

Direct Marketing
On the Dot Pamphlets release updated demographic data

Issued by On the Dot

On the Dot pamphlets power of data

Issued by On the Dot

Education & Training
Affordable journalist training through new partnership
A partnership between the Professional Journalists' Association (ProJourn) and the Institute for Advancement of Journalism (IAJ) will make affordable training available for local working journalists. Read more >>

Inaugural African Marketing Summit issues call for guest speakers

Issued by IMM Graduate School of Marketing

Events & Conferencing
Date set for the third annual Cape Town Corporate Games to be hosted at the V&A Waterfront

Issued by 3rd South Africa

VWV named experiential agency for MillerCoors Distributor Conventions

Issued by VWV Group

The biggest Nedbank Golf Challenge to date

Issued by GL events Oasys

Behind every event there's a great woman

Issued by EXSA

Magazines
Africa Geographic to launch hybrid magazine in 2014
Following the recent closure of print magazine publisher, Black Eagle Media, Africa Geographic Holdings has announced that its print magazine will take a break as from December 2013 until April 2014. Read more >>

Caxton buys RamsayMedia

Rod Baker

NEWSWATCH: BDlive reports that the family that owns RamsayMedia has sold its remaining stake to Caxton. Read more >>

Why ELLE welcomes non-professional contributions from readers

Issued by Media24 Digital Magazines

Media
2013's top legal journalists selected
Webber Wentzel announced the winners of the fifteenth annual Legal Journalist of the Year Awards that recognise outstanding work in the field of legal journalism. Read more >>

The emperor's new paywall

Styli Charalambous

Chances are, if you're on a mailing list connected to the media industry, you would have received numerous (digital) links to studies and reports hailing the success of paywalls by various publishers around the globe. Read more >>

Political debate will fire up Tomorrow's Leaders

Issued by Cape Media

Hindu cartoon complaint dismissed
Carrim in titanic turnaround

Rod Baker

CoreXalance Credit Awards 2013

Issued by CoreXalance

Mobile
SAB Social Innovation Award winners 2013
The R1-million winner of the third Annual SAB Foundation Social Innovation Awards held in Sandton late last week is 'Vula' Eye Health Mobile Phone App. Read more >>

Fotolia launches new collection and mobile app, Fotolia Instant

Issued by Fotolia

Clickatell announces the 2013 mobile touch awards highlighting excellence in mobile messaging

Issued by Clickatell

You must have been a very good media strategist...

Issued by Business Positioning Systems

Newspapers
Media24 gets communist off Competition Tribunal panel
NEWSWATCH: Media24 objected to one of the members of the panel hearing a complaint against the group, reports BD Live, and she has been removed. Read more >>

Media24 comes before Competition Tribunal
Media24 is expected to appear before the Competition Tribunal in Pretoria today for allegedly pushing a competitor out of the community advertising market on purpose. Read more >>

PR & Communications
Evaluating chemistry between agency and client - it's all about the fit
The evaluation of chemistry during a pitch process in the communications industry provides a strong indication, if not the final word, of how the agency will ultimately perform if they are appointed by the client later in the process. Read more >>

VWV completes the rollout of a ground breaking property for Orange Kenya

Issued by VWV Group

Promotions
Rapid reporting - A shake up in the promotions industry

Issued by Expanding Branding

34 gets Samsung to 'Switch On' Kenya

Issued by 34

Clover Feta welcomes summer with Yuppiechef

Issued by Clover

Recruitment
[BizCareers] Selling yourself, and moving into art direction

Juliette Attwell

Selling yourself is probably the most important skill you'll ever learn. This week, we take a look at how it will benefit your career, as well as opportunities in digital media. Read more >>

How to build a great social media team

Daniel Pinch

A question I've asked myself personally - the Society team started as two people in 2011, it's now 12, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us. Read more >>

Recruitgroup wins two awards: Careerjunction and National Business Champion 2013

Issued by Recruitgroup

UCT and GetSmarter introduce Human Resource Management short course

Issued by GetSmarter

Research
SA consumers second most satisfied in the world
SAcsi has published its international customer satisfaction results, which shows that South Africa has scored a customer satisfaction score of 77.6 out of 100. Read more >>

Research indicates poor design of mobisites
Digital marketing agency AddPeople has carried out research indicating that a large proportion of South African SME' websites are not correctly optimised for mobile browsing. Read more >>

Retail
South African companies need to catch the usability train

Adriaan Mocke

It is the astute retailer who is putting the processes and enabling technology in place to turn usability into bottom-line benefits. Read more >>

Sales
Outsourcing lead generation guarantees success

Louise Robinson

One thing that some small to medium business (SMB) owners find challenging is to delegate tasks to others, particularly during the early days when they are still nurturing a fledgling business. Read more >>

2013 Auction trends will follow into 2014

Issued by Park Village Auctions

The Bookmarks
Q&A with Bookmarks chair, Nikki Cockcroft

Terry Levin

On digital goddesses, role models and looking hot! Nikki Cockcroft kindly takes time out of her busy schedule as a mom and chair of the Bookmarks Awards to answer our questions. Read more >>

Q&A with Bookmarks judge Laura Jordan Bambach

Terry Levin

Bookmarks Awards 2013 judge, visiting creative director and multi-award winner, Laura Jordan Bambach chatted to me about life in the digital 'verse. Read more >>

TV
Puppet Nation ZA aired this weekend
The new show, Puppet Nation ZA, aired on 9 November 2013 on StarOne, and will air every Saturday night, and rebroadcast on Sunday nights. Read more >>

DStv adds four CBS channels
DStv will add four CBS channels from 12 November 2013. They are CBS Drama and CBS Action the children's channel JimJam and Hollywood movie channel, MGM. Read more >>

New reality TV show to curb underage drinking
BCCSA zaps zipper complaint

Rod Baker

Youth Marketing
BlackBerry heads up Student Village Makoya Youth Award
For the fourth year in a row, BlackBerry took home top honours in the 2013 Student Village Makoya Youth Awards after winning The Real Makoya award. Read more >>


International

Hackers expose Asia's weak cyber defences
SINGAPORE - A rash of website hackings in the Asia-Pacific has exposed weak cyber defences, which must be improved to help the region deal with more sophisticated and sinister threats, particularly from criminal organisations, analysts said. Read more >>

British MPs to quiz Guardian editor on Snowden leaks
LONDON, UK: British lawmakers will grill the editor of the Guardian next month over the newspaper's publication of intelligence leaks by Edward Snowden, it said on Friday. Read more >>

Telefonica reports profit slump but core revenue climbs
Telecom Italia eyes sell-offs to boost Italy, Brazil broadband
Spain's Telefonica stirs unease at Telecom Italia board meeting
Louise Benson appointed Festival Director for Lions Health and Eurobest
News of the World 'told police it hacked girl's phone'
Call of Duty rakes in US$1bn in first day
Twitter IPO value estimated at US$15bn
D&AD releases Black Pencil Judging Film
Telefonica announces sale of Czech unit for €2.47bn
Verification Handbook for using user-generated content during emergencies
Vivendi's €4.2bn deal with Maroc Telecom
Britain's spy post run from Berlin embassy says report
Microsoft needs to restart says Ballmer
Anonymous Philippines pledge more cyber-attacks
Twitter is a key source for 'mobile' news
Life is Beautiful - '66 human lives - beautiful all over again'

More International


Ornico new ad showcase

Television
Santam
Attacq
Shoprite
Moir's
Volkswagen

Radio
Panado
FNB
Vodacom
Timbercity
McDonalds



Galleries

Mercedes-Benz Fashion Week Africa 2013

More
Jacob G. Zuma Foundation corporate identity launch and fund raising dinner

More

More galleries  


Government

dti wages war on pirated goods
Paying a fraction of the price for your favourite DVD might seem like a sweet deal, but the Department of Trade and Industry has warned that there is a very bitter side to pirated and illicit goods. Read more >>

Transnet issues R5bn bond on international market
Transnet has issued a global R5bn bond registered with the London Stock Exchange at a yield of 9.5% - the first African local-currency issuance on international capital markets. Read more >>

dti to host intellectual property policy conference
The Department of Trade and Industry (dti) will this month hold a conference on the intellectual property policy. Read more >>

Law enforcement officers attend DNA workshop
Dept announces allowable catch for west coast rock lobster
New Companies Act and business rescue

Eric Levenstein

Mokonyane welcomes Chinese deal
SA canned-fruit producers win first round

Amanda Visser

Billions for Eastern Cape infrastructure says Zuma
Davis Tax Committee calls for submissions

Evan Pickworth

IEC targets 2m new registrations for 2014 elections
Skills vital to success of National Development Plan

Nick Hedley

Support for proposal to clear bad credit info
Numsa may challenge youth jobs support bill

Natasha Marrian

Mthethwa condemns Khutsong violence
Adoption of Employment Tax Incentive Bill welcomed
Gov claims progress has been made in fight against corruption

More Government news


Lifestyle

2013 Eat Out Award winners announced
The champions of the 2013 Eat Out DStv Food Network Restaurant Awards were announced on 10 November at a gala ceremony held at The Lookout at the V&A Waterfront, Cape Town. The awards celebrate South Africa's talent and culinary distinction, culminating in 2013's Top-10 Restaurants and the S Pellegrino Chef of the Year. Read more >>

Mykonos - the Med on our doorstep

Brian Berkman

Most of my school friends went to Langebaan for the holidays but we always went to visit family in Durban or Bloemfontein. From their stories of the warm lagoon and fun they had, Langebaan was a place I always knew I was missing out on. Read more >>

The Eat Out DStv Food Network Restaurant Awards in numbers
South Africa's top restaurants will be crowned at the much-anticipated 2013 Eat Out DStv Food Network Restaurant Awards, taking place on Sunday 10 November 2013 at The Lookout at the V&A Waterfront in Cape Town. Read more >>

Thor the ruler of our entertainment universe

Daniel Dercksen

Flight Centre Travel Group rebrands, expands service
Stylishly cool Merc CLA

Henrie Geyser: motoring editor

Enjoy the view from Mandela Rhodes Place Hotel

Brian Berkman

New African luxury at Mercedes Benz Fashion Week Africa

New accounts

  • C.S.A reappointed as the media agency for LQP 2014 - more info
  • Western Cape Government appoints Y&R - more info
  • Bullets4Peace and marcusbrewster raise awareness - more info
  • UrbanHouse Media to take Green. Kid Stainless to Austrailia - more info

More accounts  Submit a New account


People on the move

  • New marketing director and member to the board of Tru-Cape - more info
  • Peter Heaney joins Spitfire Films - more info
  • Inoxico appoints new head of content - more info

More people  Submit a Person


Jobs offered

Senior Digital Designer - Johannesburg
Digital designer opportunity on diverse portfolio of brands within growing integrated agency. Read more >>


Marketing Manager - Cape Town
A leading, premium spirit and wine company is looking for a marketing manager to lead brand strategy and marketing programess on a portfolio of brands. Read more >>


Account Manager - Strategic Design Agency - Stellenbosch
We have a great opportunity at a highly creative design agency in Stellenbosch for an account manager to work on international business. Read more >>


Account Manager - ATL - Retail - Cape Town
Specialist retail advertising agency is looking for an account manager to work on a busy retail account in Cape Town. Read more >>


Social Media Account Manager - Johannesburg
Global marketing and communication company is looking for an account manager to implement social media activation programs and strategies both locally and in concert with international offices/partners. Read more >>


Senior Copywriter - Johannesburg
Promise is seeking a senior writer with through-the-line experience. The agency is a full-service medium sized agency, based in the Rosebank area. Read more >>


Senior Art Director - Johannesburg
Promise is seeking a senior art director with through-the-line experience. Read more >>


Mid - Senior Graphic Designer - Pretoria, Centurion
The award-winning Pretoria/Centurion-based experiential and advertising agency, ETIKET, is looking for a mid-senior graphic designer to be part of our lively and extremely unique creative team. Read more >>


Medium Weight Designer/Art Director - Johannesburg
Leading brand experience agency Mann Made Media is looking for a talented, dedicated medium-weight designer to join its dynamic team. Read more >>

Senior B2B Sales Executives - Cape Town
Excellent opportunity to join the sales team on the ground-breaking and highly successful B2B online platform, Frontier Market Network. No previous online sales experience required, just excellent closing record. Read more >>

Web Designer - Pietermaritzburg
We need a web designer with good PHP, CSS, JQuery, JavaScript, HTML, Dreamweaver and solid Adobe Suite (PhotoShop, InDesign, Illustrator) experience. Must be competent. Must be based in Pietermaritzburg. Read more >>

Creative Director - Pretoria, Centurion
The award-winning Pretoria/Centurion-based experiential and advertising agency, ETIKET, is looking for a senior creative director to be part of our lively and extremely unique creative team. Read more >>

Marketing Services Administrator - Cape Town
Scan Display's Cape Town branch is looking for someone to manage the client database, assist with relationship management and support the sales and marketing team. Read more >>

Graphic Designer/DTP Operator - Durban
Graphic designers required. Creativity, attention to detail in layout, a passion for design as well as knowledge and understanding of design principles across various mediums. Read more >>

Creative Copywriter - Durban
We are looking for a copywriter that is proficient in righting and have attention to detail. You must have a passion for words and have a keen sense of creativity. Read more >>

New Media - Communications and IT Manager - Cape Town
The Careers Service located in CHED is seeking to appoint a new media, communications and IT manager. Read more >>

Advertising Sales Executive - Cape Town
Advertising sales executive selling on niche and custom titles. Submit CV and recent photo. R7,000 plus commission. Own transport and Afrikaans essential. Read more >>

Web Designer - Johannesburg
Talooma is looking for a talented web designer to join its team. Portfolio must be supplied. Read more >>

General Manager - Trade Marketing - Cape Town
Distell Ltd, seeks suitably qualified and experienced individuals, for the following key opportunity based at Distell SA at Techno Park, Stellenbosch. Read more >>

Business Director - PR - Johannesburg
EXP is looking for a business director - PR to manage a growing team. Combined experience in event and corporate PR, long hours, short turnarounds, highly pressured, challenging, dynamic and exciting! Read more >>

Graduate Designer - Johannesburg
We are looking for a graduate graphic designer to join our fast growing company to work on creating digital layouts for a number of well known SA titles. Read more >>

PR Account Manager - Johannesburg
Exp is looking for a PR account manager to work on a key account covering music and lifestyle properties. Attention to detail, organisation and ability to handle pressure vital. Read more >>




New events to diarise

Professional Diploma in Digital Marketing - 16 Nov 2013 to 30 Nov 2013 Johannesburg,Cape Town
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>


Digital Marketing Collective
C6 Consulting - 7 Nov 2013 to 5 Dec 2013 Cape Town

Social Media Content Creation
Niche Training - 13 Nov 2013 to 19 Nov 2013 Durban,Randburg,Cape Town

Bid Committee Processes in the Public Sector
Alusani Skills & Training Network - 13 Nov 2013 to 14 Nov 2013 Johannesburg

HTML/CSS Essential Skills
Friends of Design - Academy of Digital Arts - 18 Nov 2013 to 11 Dec 2013 Johannesburg

Adobe Photoshop Essential Skills
Friends of Design - Academy of Digital Arts - 18 Nov 2013 to 11 Dec 2013 Johannesburg

Proofreading course
Quo Vadis Communications - 26 Nov 2013 to 27 Nov 2013 Johannesburg

rubybox Beauty Night Out
rubybox - 28 Nov 2013 Sandton

GoogleAbility - Protect Your Personal Brand Online
BrandOvation - 24 Jan 2014 Johannesburg

Archetypal Branding - How to build a Premium Brand
BrandOvation - 31 Jan 2014 Johannesburg


Upcoming events

10th Annual HR Africa Summit incorporating the HRD - 11 Nov 2013 to 15 Nov 2013 Johannesburg
Ensure value and integrity in your HR strategy by attending the renowned 10th Annual HR Africa Summit incorporating the HRD Expo. Read more >>


Masterclass - Integrating Digital - 11 Nov 2013 to 25 Nov 2013 Johannesburg,Cape Town
Our industry experts will share their personal experiences with digital integration across different industries and corporate systems; where they found success and how they managed to overcome any challenges. Read more >>


Social Media Essentials Course - 14 Nov 2013 to 28 Nov 2013 Johannesburg,Durban,Cape Town
This full-day social media workshop is ideal for marketing, communications, public relations and digital professionals looking for an introduction to using social media channels within a marketing strategy. Read more >>


Professional Diploma in Digital Marketing - 16 Nov 2013 to 30 Nov 2013 Sandton,Cape Town,Johannesburg
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>

Professional Diploma in Digital Marketing - 16 Nov 2013 to 30 Nov 2013 Johannesburg,Cape Town
Fast track your career with the most desirable qualification in South Africa. The Diploma in Digital Marketing is internationally accredited and will give you the strategic edge in your career. Read more >>


Cultural Intelligence - 18 Nov 2013 to 20 Nov 2013 Johannesburg,Durban,Cape Town
Dr David Livermore, President - Cultural Intelligence Centre (USA) is coming to South Africa to introduce this concept through a series of half-day seminars entitled 'Develop Your Cultural Intelligence.' Read more >>


Syntell Sustainability 2013
Hypenica - 11 Nov 2013 to 13 Nov 2013 Johannesburg


Quotes

Alfred Adler
"It is easier to fight for one's principles than to live up to them."
Don Marquis
"Ideas pull the trigger, but instinct loads the gun."
Matsuo Basho
"Every day is a journey, and the journey itself is home."
Confucius
"Our greatest glory is not in never falling, but in rising every time we fall."
Plato
"You can discover more about a person in an hour of play than in a year of conversation."

More quotes  Submit a Quote





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