#IABInsightSeries: Digital influencer marketing in the spotlight
Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...
Juanita Pienaar 6 Dec 2019
2020 Bookmark Awards Special Honours Category still open for IAB SA members (and they are free to enter)
The Bookmarks Special Honours Category is where the industry recognises those individuals, skills and companies that have gone beyond the benchmark in digital...
IAB South Africa 28 Nov 2019
2020 Bookmark Awards judges are announced
The IAB SA has announced a panel of industry leaders who will judge the Bookmark Awards in 2020...
IAB South Africa 14 Nov 2019
Entries are now open for the 2020 Bookmark Awards
The 2020 IAB SA Bookmark Awards are open for entries. With a focus on digital excellence, tangible business impact, and a simplified entry process, this industry award is poised to represent the best in digital for 2020...
IAB South Africa 3 Oct 2019
The Bookmark Awards 2020 Jury President announced
The IAB SA Bookmark Awards has announced Andrea Quaye, Vice President of Marketing at Anheuser-Busch InBev, as the 2020/2021 Jury President...
IAB South Africa 27 Sep 2019
IAB Insight Series: Beating the benchmark
The latest IAB SA Insight Series event was focused on beating the benchmark...
Maroefah Smith 26 Sep 2019
#BREAKINGNEWS: IAB SA to endorse Nedbank IMC Conference 2020
IAB SA CEO Paula Hulley, this week, announced the synergistic collaboration between the organisation representing the interests of the South African digital industry and the Nedbank IMC Conference in 2020...
19 Sep 2019
IAB Insight Series: Benchmarking for success
As open source becomes more prolific, benchmarking will become more important...
Danette Breitenbach 2 Sep 2019
#IABSummit19: 7 insights into the direct brand economy
In her opening address at the IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, IAB CEO Paula Hulley shared seven key insights from the IAB Global Direct Brand Report on the direct brand economy...
Jessica Tennant 5 Jun 2019
#IABSummit19: The digital transformation opportunity starts with you
Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...
Jessica Tennant 4 Jun 2019
#IABSummit19: Balancing the power of the new now
The IAB #BizTrends19 panel at the IAB Summit taking place Thursday, 30 May at the Joburg Theatre in Braamfontein, will be discussing 'Balancing the Power of the New Now'...
Jessica Tennant 28 May 2019
#IABSummit19: Gareth Lloyd to speak on going beyond the click
Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...
Jessica Tennant 24 May 2019
#IABSummit19: Dudu Mkhwanazi to speak on the connected city
Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...
Jessica Tennant 23 May 2019
IAB Insight Series: How relevant content can deliver results across digital channels
The IAB Insight Series recently held its 5th episode, discussing how content across digital channels and devices can deliver the results we need...
Juanita Pienaar 21 May 2019