AdWords Express now in South Africa

AdWords Express aims to make it as easy as possible for SMEs to create an online campaign - one simply selects the area one would like to advertise in, writes three lines about one's business and select a budget.

Based on this information, the programme will figure out which Google searches should trigger your ad to appear and displays it when these searches happen in the area specified. As with all Google ad products, one pays only when a customer clicks on one's ad.

"This is a powerful online advertising tool that offers numerous targeting options to reach exactly the right audience at exactly the right time. But many small, local businesses simply want to reach people within their immediate area and would like a quick and simple way of doing that - AdWords Express is perfect for local SMEs who want to do this," says Luke McKend, country director for Google South Africa.

For more information, go to www.google.co.za/adwords/express.