This is the first time that CBS Action and CBS Drama will be available in South Africa and marks the first major deal for the CBS Chello Zone EMEA Partnership, since the portfolio's EMEA rebrand at the end of last year. As part of the agreement, both channels will include commercials, with the ad sales fulfilled by DStv Airtime Sales.
Louise Cottrell, VP affiliate sales for Chello Zone, says, "Our growing presence in South Africa is an important move, both for the company and its partnership channels with CBS. As the first major deal for the CBS channels since its successful rebrand it is a crucial time in its development and we are thrilled to be working with MultiChoice.
DStv Family, Compact, Extra and Premium customers will be able to find CBS Action (channel 133) and CBS Drama (channel 134). JimJam (channel 310) will be available to DStv Access, Family, Compact, Extra and Premium customers and the MGM (channel 140) will be available to DStv Access, Family, Compact and Extra customers.
