14 Oct 2013

Marketing & Media South Africa

SABC: the party's mouthpiece?

Veteran SABC reporter Ed Herbst, in the second part of his essay on the SABC and its editorial independence, takes a look at how he reckons the ANC has tightened its grip on the SABC. Still on the subject of the national broadcaster, it appears former communications minister Dina Pule signed off on the SABC/MultiChoice deal that it is alleged will apparently see the SABC selling off its broadcasting assets.

On the digital front, Danette Breitenbach reports on whether the DMMA may become an IAB Chapter.

In the second in a two-part series on insights, Sid Peimer looks at the issue of briefs with insights and suggests it's not what you think.

[Biz Takeouts Podcast] 73 looks at a "shoppable magazine" with Spree.co.za, and Ann Druce tells you why podcasts don't belong in content marketing plans.

Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)

PS Take a look at the latest ads in the Ornico ad showcase.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


Biz Takeouts Radio Show & Podcasts
[Biz Takeouts Podcast] 73: A "shoppable magazine" with Spree.co.za
Last week on Biz Takeouts, the Marketing & Media radio show, we looked at the new online store and 'shoppable magazine' Spree.co.za, and spoke to Justin Gomes, executive creative director for Fox P2. [twitterfall] Read more >>


Marketing
What Google Hummingbird means for online marketing
[Cole Rautenbach] Google loves to shake things up now and again, reminding everyone in the digital marketing space to not get complacent. Tired of hearing of its zoological transformations at algorithmic level? Tough. The Hummingbird has landed. What does this mean for online marketing? Read more >>




Advertising
The click is not the only currency in online advertising
[Pierre Cassuto] Advertisers, agencies and publishers in South Africa are vastly undervaluing the worth of digital advertising by measuring its value only through the click-throughs it achieves. Read more >>


Branding
To be or not to be...
[Jan Sleet] ...taken seriously? That is the question. It should be easier than ever to get your brand message 'out there' as the Internet, blogs, social media and the like, become more accessible. Read more >>


Cinema
South Africa on stage at Cordoba film festival
The Tenth African Film Festival of Cordoba will feature three South African films - Jeppe on a Friday, Mandela: Son of Africa, Father of a Nation and Nairobi Half Live. Read more >>


CRM
B2B vs B2C: The differences in CRM and loyalty
[Karen De Lorenzo] At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and what makes a loyalty programme work in the B2B environment. Read more >>


CSI
Category winners for Johnnie Walker Sunday Times Greatest Awards
The Johnnie Walker Sunday Times Nation's Greatest Awards has announced its category winners, following public nominations and a judging process. Read more >>



First-ever SA Fundraising Awards names winners [Issued by Southern Africa Fundraising Awards]

Design

Digital
DMMA to become IAB Chapter?
[Danette Breitenbach] There is an opportunity to make the Digital Media and Marketing Association (DMMA) a chapter of the Interactive Advertising Bureau (IAB). Read more >>

New social media monitoring tool brings insight to social data
Echo-Social, a social media tracking, monitoring and analysis tool, has launched in South Africa. Read more >>


Education & Training
Free training from Google Engage Academy during Cape Town visit
Following its first event in Johannesburg, Google Engage Academy will hold a free full-day seminar on Google products on 17 October 2013 in Cape Town. Read more >>


Events & Conferencing
[ACEC 2013] African cultural events light up Cape Town
Africa's annual Creative Economy Conference (ACEC 2013) has been running in Cape Town since Sunday, 6 October 2013, and there are still some cultural events taking place this week in the central city and in Cape Town's oldest township, Langa. Read more >>


Exhibitions

Magazines
New pop culture lifestyle digital magazine out now
Spliced, a new free pop culture lifestyle digital magazine aims to combine elements of pop culture such as comic books, video games, tech, movies and lifestyle into one digital magazine. Read more >>

Natural Medicine Magazine celebrates 100 issues [Issued by Natural Medicine Magazine]

Media
Winners of CNN MultiChoice African Journalist Awards
South Africans, Msindisi Fengu and Yandisa Monakali from The Daily Dispatch, were named overall winners of the CNN MultiChoice African Journalist Awards 2013 on Saturday, 12 October 2013 at the CTICC in Cape Town. Read more >>

Isha Sesay on the CNN MultiChoice African Journalist Awards
[Ilse van den Berg] The 18th CNN MultiChoice African Journalist Awards is taking place tomorrow night, 12 October 2013 at the CTICC where finalists will be recognised for their excellent journalism across the continent. Read more >>


Mobile
Why a 'mobile-first' responsive web design approach matters
[Mark Hawkins] In a world in which there are now more mobile phones than people, optimising content for mobile consumption has become a business imperative. Read more >>


Online Media

Out of Home

PR & Communications
PR superheroes, your time is now
[Lorrianne Cloete] What exactly do these extreme changes in the media landscape mean for PR? When the world around you shifts, would you continue to walk down the same old road and expect to reach the same destination? Read more >>


Printing
FNB named best large company innovator
[Evan Pickworth] First National Bank (FNB) was named SA's best large company innovator and Paperight, which is in the print-on-demand business, the best small company at the inaugural Accenture Innovation Index in SA. Read more >>


Production

Promotions
Rectron and Samsung introduce eco-friendly promotion
ICT distributor, Rectron has announced an exclusive trade-in promotion with Samsung where Rectron customers and resellers will receive a R500 discount voucher off Samsung printers when they bring in any older printer. Read more >>


Radio
NAB tender for 2015 radio research out now
As the National Association of Broadcasters (NAB) has resigned from the South African Advertising Research Foundation (SAARF), it is calling for proposals from businesses interested in tendering for its radio listenership research. Read more >>


Recruitment
[BizCareers] Notice periods and the HR industry
[Juliette Attwell] 30 days or calendar month? What does it mean and what are the implications? This week we answer just that, as well as find out a bit more about how to get into the human resources industry. Read more >>


Research
MXit maintains social loyalty
According to the final analysis of the SA Social Media Landscape 2014 research study, Facebook may have supplanted MXit, but the mobile network has succeeded in maintaining the loyalty of its user base. Read more >>


Retail
Acquisition stats are so passé!
[Ros Siddle] Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business? Read more >>


Sponsorship

TV
Cape TV launches on DStv on Thursday
On Thursday, 10 October 2013, Cape TV will launch on DStv on channel 263, adding more local entertainment to the pay-TV broadcaster. Read more >>


International

Q&A: Rose Anderson, NYF executive director
In this in-depth Q&A with Rose Anderson, NYF Television & Film Awards executive director, she looks at (among other issues) what makes the Awards what they are, how they impact on the sectors they cover and why it reflects its 'one world' approach. Read more >>

Secret US court approves further phone tracking
WASHINGTON, USA: The secret federal court overseeing US wiretapping programmes has extended the government's authority to collect US telephone records, the office of the Director of National Intelligence James Clapper said on Friday, 11 October. Read more >>

Bookshops in Europe take stand against Internet rivalry
FRANKFURT, GERMANY: European bookshops are taking a stand against competition from the Internet, boosted by a renaissance in independent stores and their enhanced know-how despite still facing a difficult climate, industry analysts say. Read more >>

Facebook takes off 'invisibility cloak' for users
SAN FRANCISCO, USA: Facebook is ending a feature that allowed users to hide from the social network's billion-plus members. Read more >>


More International


Partners

ANC tightens its grip on the SABC (part two)
[Ed Herbst] President Jacob Zuma appointed a new SABC board of directors two weeks ago. Veteran SABC reporter Ed Herbst, in the second part of his essay (see part one here, looks at the history of board interference and political control of the SABC. Read more >>

ANC tightens its grip on the 'state broadcaster' (part one)
[Ed Herbst] The SABC has moved from National Party to ANC control. Its three television channels and 17 radio stations have greater reach than all the country's newspapers put together. Read more >>

Of inventors and innovators: South Africa's pioneering entrepreneurs
Here are some well-known and visionary South African inventors and entrepreneurs, whose pioneering work has received international recognition, and contributed to many improvements in our world. Read more >>



Ornico new ad showcase

Television
Volkswagen Tiguan
South Africa
Coca Cola
Cape Town Fish Market
ABSA

Radio
Outsurance
Maxidor
Minolta
Eset Smart Security
Bridgestone



Galleries

PR-Net: Meet the Bloggers

More
Rocking the Daisies 2013

More
Inanda Africa Cup Polo Tournament 2013

More
One Young World Summit 2013

More


Government

Pule sanctioned SABC/MultiChoice deal?
[Rod Baker] NEWSWATCH: According to an ITWeb report, quoting City Press, former communications minister Dina Pule sanctioned the controversial R550m SABC/MultiChoice deal. Read more >>

Gordhan is Finance Minister of the Year
Finance Minister Pravin Gordhan was on named Finance Minister of the Year (2013) in the sub-Saharan Africa category by Emerging Markets. Read more >>

Shale gas exploration an opportunity for SA
Mineral Resources Minister Susan Shabangu says the potential for shale gas exploration and exploitation provides an opportunity for South Africa to begin exploring the production of its own fuel and marks the beginning of the re-industrialisation of the economy. Read more >>


More Government news


Lifestyle

Motor show crammed with latest exotics
[Henrie Geyser: motoring editor] The Johannesburg International Motor Show kicks off this week and thousands of visitors are expected to stream through the exhibition halls of the Johannesburg Expo Centre between 18 and 27 October to view some of the latest and most exciting vehicles yet seen in this country. Read more >>

Catch a rising star
[Eugene Yiga] Classical-pop star Selim Kagee, described by Die Burger as "South Africa's own Bocelli", will perform at Cape Town's Baxter Theatre for one night only. We spoke to him to find out more. Read more >>

A shining tribute to Afrikaner patriotism and the spirit of ubuntu
[Daniel Dercksen] The imposing Afrikaans musical Ons Vir Jou is not just any musical, it's a spectacular show everyone needs to experience and is on in Cape Town for a short must-see season. Read more >>

The beginning of the end
[Eugene Yiga] The Cape Consort returns to the Fugard Theatre to continue its Monteverdi Project. Presented in the same spirit as its highly popular precursors, the group's new programme is entitled Anticipating the Apocalypse. We spoke to musical director Hans Huyssen to find out more. Read more >>


New accounts


Fintech signs Stone Soup PR - more info
BNRY wins Lipton Ice Tea digital account - more info



People on the move


Phindile Biyela joins Gagasi FM - more info



Jobs offered

Advertising Agency - Direct Marketing Specialist - Johannesburg
Leading international advertising agency is looking for an experienced direct marketing specialist. This is a fabulous opportunity for the person with the right skillset and experience. Read more >>


Traffic Manager - Johannesburg
Traffic manager opportunity at Promise. Read more >>


Digital Traffic Manager - Johannesburg
Digital traffic manager opportunity at Promise Digital. Read more >>


Account Manager - BTL - Johannesburg
Intimate and inspiring design and ideas agency is looking for an account manager with two years below the line advertising agency experience. Read more >>


Account Director - ATL - Motoring Account - Cape Town
Top Cape Town advertising agency is looking for an account director to work on a motoring account Read more >>


Account Manager - ATL - Motoring Account - Cape Town
Leading Cape Town agency is looking for an account manager with at least three years in a client service role to work on a motoring account. Read more >>


Account Manager - ATL - Cape Town
Leading Cape Town agency is looking for a bright and talented account manager with three+ years above-the-line advertising agency experience. Read more >>


Account Director - ATL - Retail - Johannesburg
Specialist retail and mass market agency is looking for an account director to run a busy retail account in Johannesburg. Read more >>


Account Director - Retail - Cape Town
Leading international advertising agency urgently looking for experienced retail account director. Read more >>


Technical Support - Rivonia
We are looking for a support technician who together with the support assistant, is responsible for ensuring internal and external ticket requests and queries etc. Read more >>


Creative Director - Agency (Art Based) - Doha
Stunning opportunity for a very experienced Creative Director (Art Based) to join a successful agency in Doha, Qatar. Excellent salary package and benefits. Read more >>


Intern - SEO Copywriter/Online Content Specialist - Broadacres
Are you a whiz with words with a passion for digital? Internship opportunity for talented copywriter. Become an SEO copywriting and online content specialist. Read more >>


Head of Advertising Sales - Countrywide
Mobile platform C-level sales to advertisers/marketers for SA market of global enterprise. Manage partner companies. Cross-platform sales. Present at targeted events/conferences/media opportunities. Strategies. Revenue targets. Read more >>


Middleweight Designer - Johannesburg
Red Rocket is undergoing exciting changes and is looking for strong middle weight permanent and freelance designers who are looking to grow their skills by working on great brands. Read more >>


Senior Production Manager - Parkhurst
Senior production manager needed for dynamic established design agency in Parkhurst. Position requires both supplier management and client contact and the ability to have fun in a fast-paced environment. Read more >>

Digital Marketing Assistant - Johannesburg
We are looking for a passionate and vibrant marketing assistant for our online endeavours. This person will be responsible for all online, digital and social media platforms. Read more >>

Mid-Weight Designer - Johannesburg
Design agency in Parkhurst needs a cross-over designer to join the busy studio. That means you love both print and digital and are comfortable with both. Read more >>

Senior UI Designer - Johannesburg
As part of our UX team, you'll be heavily involved in the design process, all the way from concept through to seeing it used by thousands of people worldwide. Read more >>

Finance Group Manager - Johannesburg
Finance Group Manager for a leading global private TV broadcast firm expanding operations across Africa, having 10-12 years of financial management experience in a medium to large sized corporate. Read more >>

Senior Copywriter/CD - Johannesburg North
Exciting position for Senior Writer to join as CD copy on larger varied account. 120 years ad agency experience in Copywriting. Retail or FMCG experience preferred. Read more >>

Copywriter - Xhosa and English - Cape Town
Copywriter Xhosa Language and English. Top job for talented writer with three to five years Agency copy experience. Excellent wordsmith with good portfolio. Cape Town resident. Read more >>

Social Media Community Manager - Norwood
We're looking for a social media obsessed individual with experience and passion for blogging/micro-blogging to grow our clients communities by driving engagement on their social media platforms. Read more >>

Account Manager/Public Relations - Norwood
We're looking for an experienced, professional, dynamic and highly strategic PR account manager to be part of our digital agency based in Johannesburg. Read more >>

Database Administrator/Coordinator - Cape Town
The candidate should have at least one year's experience in database cleanup, as well as researching companies. Excel experience essential. Read more >>

Print/DTP Support - Johannesburg
Dynamic and growing media services company requires a motivated and enthusiastic print support junior to complement the current team. Read more >>

Web/Graphic Designer - Johannesburg
Wanted: Genius web designer to join the forces of great design. You must have extensive knowledge about website design and all things online: responsive websites, parallax, mobi and CMS. Read more >>

Business Development Administrator - Cape Town
SMIT Amandla Marine (Pty) Limited is currently seeking the services of an experienced and professional business development administrator to support our business activities in Southern Africa. Read more >>

Financial Manager - Scan Display - Johannesburg
Scan Display's Johannesburg office is looking for a financial manager to oversee the company's accounting and admin function. Previous financial management experience in advertising/manufacturing is advantageous. Read more >>

Sales Manager - Pretoria
Sales manager required in the radio industry with strong sales management and networking skills to manage the total sales environment of Tuks FM Trust campus radio station. Read more >>

Sales Executive - Pretoria
Energetic, experienced and target driven sales executive required to maximise radio sales of campus radio station. Read more >>

Marketing Coordinator - Roodepoort
The role will primarily deal with coordinating events, promotional campaigns and overall brand presence in-store. The ideal candidate is energetic, organised, resourceful and able to work independently. Read more >>

BitCo Sales Consultant/Key Account Manager - Durban - Kloof
BitCo's KZN office is looking for an enthusiastic, experienced account manager in sales. Read more >>



New events to diarise

Masterclass in Applicable Strategic Thinking - 21 Oct 2013 to 29 Oct 2013 Johannesburg,Cape Town
In this practically focused, two-day workshop, industry experts share their knowledge on how to draw insights from market data and develop a strategy for creative output. Read more >>

SEO Workshop: How to get your site Google-ready - 21 Oct 2013 Johannesburg
The latest Google Algorithm updates have severely changed how companies rank and perform for search. Learn how to optimise your site to improve rankings and increase traffic and conversions conversions! Read more >>

Search Engine Optimisation (SEO) Certification - 22 Oct 2013 to 25 Oct 2013 Broadacres, Johannesburg
Become SEO certified. This program will equip you with the relevant skills and tools to optimise, monitor and maintain a successful SEO campaign. Read more >>

Professional Diploma in Digital Marketing Bootcamp - 4 Nov 2013 to 8 Nov 2013 Johannesburg
Fast-track your career in digital marketing by registering for the one-week Internationally recognised Professional Diploma in Digital Marketing Bootcamp. Read more >>

2nd Annual Junior Mining & Exploration Conference - 5 Nov 2013 to 7 Nov 2013 Johannesburg
Discussing the challenges facing junior miners in Africa and exploring potential solutions. Read more >>

10th Annual HR Africa Summit incorporating the HRD - 11 Nov 2013 to 15 Nov 2013 Johannesburg
Ensure value and integrity in your HR strategy by attending the renowned 10th Annual HR Africa Summit incorporating the HRD Expo. Read more >>

Practical Selling Skills
Richard Mulvey - 9 Oct 2013 to 29 Oct 2013 Gauteng,Port Elizabeth,Kwazulu Natal,Cape Town
Kasi-to-Kasi SME Development Tour
SABEF - 15 Oct 2013 Cape Town
High Impact Sales Training
The Peer Group - 16 Oct 2013 to 23 Oct 2013 Johannesburg,Cape Town,Durban
Google Engage Academy
17 Oct 2013 Cape Town
Frontline Excellence Training
The Peer Group - 17 Oct 2013 to 29 Oct 2013 Johannesburg,Pretoria
Nkonki Annual Audit Committee Conference 2013
Nkonki Inc. - 21 Oct 2013 to 22 Oct 2013 Sandton
Autodesk University Extension
Worldsview - 22 Oct 2013 Johannesburg
Digital Media Bootcamp
23 Oct 2013 to 25 Oct 2013 Johannesburg
Digital Media Bootcamp
AAA School of Advertising-Randburg - 23 Oct 2013 to 25 Oct 2013 Johannesburg
Bright Start Amazing Race
Bright Start - 26 Oct 2013 Cape Town


Upcoming events

Professional Diploma in Digital Marketing - 14 Oct 2013 to 18 Oct 2013 Cape Town,Sandton
The most sought after qualification in marketing in South Africa. Companies like MTN, Nedbank, Old Mutual, FNB and Liberty Life have sent their staff on our course. Read more >>
Professional Diploma in Digital Marketing - 14 Oct 2013 to 18 Oct 2013 Cape Town,Sandton
The most sought after qualification in marketing in South Africa. Companies like MTN, Nedbank, Old Mutual, FNB and Liberty Life have sent their staff on our course. Read more >>
WiredWomen 2013 - 15 Oct 2013 Rosebank, Johannesburg
#WiredWomen full-day conference for women in tech. Unpack how women with technical and leadership abilities can seize the opportunities available to them. Read more >>
Strategy for Non-Planners - 17 Oct 2013 to 31 Oct 2013 Durban,Cape Town,Johannesburg
Essential strategic planning skills for client service, Creative and non-planners. Back due to popular demand. Johannesburg, Cape Town, Durban. Space limited - don't lose the opportunity - reserve your seat. Read more >>

Social Media for Business Workshop - 17 Oct 2013 to 28 Nov 2013 Johannesburg,Cape Town,Durban
This full-day social media workshop is ideal for marketing, communications, public relations and digital professionals looking for an introduction to using social media channels within a marketing strategy. Read more >>

Masterclass in Applicable Strategic Thinking - 21 Oct 2013 to 29 Oct 2013 Johannesburg,Cape Town
In this practically focused, two-day workshop, industry experts share their knowledge on how to draw insights from market data and develop a strategy for creative output. Read more >>

SEO Workshop: How to get your site Google-ready - 21 Oct 2013 Johannesburg
The latest Google Algorithm updates have severely changed how companies rank and perform for search. Learn how to optimise your site to improve rankings and increase traffic and conversions conversions! Read more >>

Digital PR - Foundations and Best Practice
Quirk Education - 14 Oct 2013 to 31 Mar 2014 Cape Town
Email Marketing - Foundations and Best Practice
Quirk Education - 14 Oct 2013 to 31 Mar 2014 Cape Town
Diploma in Digital Marketing
BrandSchool - 14 Oct 2013 to 18 Oct 2013 Sandton
UCT five-day course in Legal Writing
UCT Professional Development Project - 14 Oct 2013 to 18 Oct 2013 Cape Town
SMME Growth Conference
Living Your Brand - 14 Oct 2013 to 20 Nov 2013 Cape Town,Johannesburg
Diploma in Digital Marketing
BrandSchool - 14 Oct 2013 to 18 Oct 2013 Cape Town
First Aid Level 1
Training Force - 14 Oct 2013 to 15 Oct 2013 Johannesburg
PSASA The Success Factor
PSASA - 15 Oct 2013 Cape Town
Organisational Communications
Quo Vadis Communications - 15 Oct 2013 to 17 Oct 2013 Johannesburg
BRICS Trade and Investment Exchange
Thebe Exhibitions & Projects - 16 Oct 2013 to 18 Oct 2013 Johannesburg
Johannesburg International Motor Show 2013
SA Shows - 16 Oct 2013 to 27 Oct 2013 Johannesburg
Leveraging LinkedIn
Niche Training - 16 Oct 2013 Durban
Prof Malcolm McDonald
The Marketing Association SA - 16 Oct 2013 Johannesburg
Reporting 101
Institute for the Adancement of Journalism - 16 Oct 2013 to 18 Oct 2013 Johannesburg
High Impact Sales Training
The Peer Group - 16 Oct 2013 to 23 Oct 2013 Johannesburg,Cape Town,Durban
Managing Accounts Payable
Alusani Skills & Training Network - 17 Oct 2013 to 18 Oct 2013 Johannesburg
Social Media Marketing Magic
Niche Training - 17 Oct 2013 to 29 Oct 2013 Durban,Gauteng,Cape Town
Google Engage Academy
17 Oct 2013 Cape Town
Frontline Excellence Training
The Peer Group - 17 Oct 2013 to 29 Oct 2013 Johannesburg,Pretoria
GoogleAbility: Building Your Personal Brand Online
BrandOvation - 18 Oct 2013 Johannesburg
JoomlaDay South Africa - Johannesburg
JoomlaDay South Africa - 18 Oct 2013 to 19 Oct 2013 Johannesburg
Effective Project Administration
Alusani Skills & Training Network - 21 Oct 2013 to 23 Oct 2013 Johannesburg
Masterclass - Applicable Strategic Thinking
Red and Yellow School - 21 Oct 2013 to 29 Oct 2013 Johannesburg,Cape Town


Quotes

Charles Darwin
"A man who dares to waste one hour of time has not discovered the value of life. (via Brainy Quote)"

Edison
"I have not failed 10000 times, I've successfully found 10000 ways that will not work (via Twitter)"

George Washington Carver
"When you can do the common things of life in an uncommon way, you will command the attention of the world. (via Brainy Quote)"

Benjamin Franklin
"Lost time is never found again. (via Quotes Everlasting)"

Madeleine L'Engle
"We can't take any credit for our talents. It's how we use them that counts. (via The Quotations Page)"




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