| 15 Oct 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct marketing, Education & training, Events & conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online media, OOH, PR & communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth marketing, 2012 Design Indaba
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Here's what's in it for you... In the latest Biz Takeouts podcast (Catch it every Thursday, 5-6pm on 2oceansVibe Radio!), warren Harding chit chats to Red & Yellow School of Logic and Magic MD John Cooney. Find out how marketing and advertising trends are affecting education in SA.What's the first thing consumers ask when faced with a marketing ploy - what's in it for me? Chemory Gunko uses Robert Cialdini's Cookie Jar experiment to explain how people imagery can create and generate positive feelings that are anchored to your brand. Thembi Msibi, CEO of the ASA, says the organisation has/is not experiencing a funding crisis, while the (MA(SA)) has warned of a "pending crisis" in terms of sustaining the ASA and the SAARF. Get both sides of the story in "Advertising Standards Authority: Crisis? What crisis?". Cyndi de Vries has had it with the "marketing relics" that are segmentation models - to the point that she finds them utterly offensive. Is segmentation a remnant of a bygone era, or is there still room for the ageing practice? It's bye-bye Heart 104.9FM for the eternal nomad, Phat Joe. He hosted his last breakfast show at last week, and is redirecting his focus to his TV show Real Goboza on SABC 1, and MTN Play Radio. Sindy Peters, Group Head: ContentPS Take a look at the latest Ornico ad showcase. Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Marketing & Media
 Find out more about marketing & advertising education and skills training and what the Red & Yellow School of Logic and Magic is doing to remain one of the leaders in industry education, by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [ twitterfall] Read more >>
Marketing
 [Ingrid von Stein] We all want people to talk about us - in a good way, of course. We all want people to say how great we are. We all get upset if we hear that someone has said something negative about us. Yes, we are all beings that operate from a place of ego. Just step back for a moment and evaluate. Why do we want people to talk about us? We want this because we then feel that we are noticed. But the question is - do you want to be noticed or do you want people to interact with you? Read more >>
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 [Cyndi de Vries] I'm always amazed whenever I see a client's segmentation model. It often feels like seeing a dinosaur fossil, because that's exactly what these models are to me. I've come across a company that routinely (about every six months or so) re-segments its market. Read more >>
 [Gordon Cook] Reputation and trust have become the most important resources for the longevity of a business. Businesses should endeavour to maintain trust and build positive reputations. Read more >>
 [Chemory Gunko] Author and social psychologist, Robert Cialdini has conducted a very interesting experiment (Brandwashed, Martin Lindstrom, 2012). In this experiment, about 700 volunteers were brought into an auditorium, ostensibly to fill in a survey. The real purpose of the experiment though, was the glass jar of cookies on the researchers' front desk. Read more >>
Advertising
 The Advertising Standards Authority (ASA) of South Africa has come in for some flak over the past few years. It has been accused of operating with a lack of transparency over its budget and its financial position, and of being used as a tool for disgruntled marketers to use to settle scores cheaply. Read more >>
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 [Harry Herber] Hell, in the blink of an eye, it's 10 years later. I would not have thought a decade would fly by so quickly, but there you are. And if you asked me if a whack had changed in that time, I would've answered "not so much". Read more >>
 [Ann Druce] Open any technical journal and, with a few exceptions, the advertising is dire. The company logo is usually right at the top, highlighting the real problem: the advertiser thinks their ad is all about them. Read more >>
 [Rod Baker] NEWSWATCH: The Democratic Alliance is to lodge a formal complaint with the ASA over the adverts the Department of Basic Education (DBE) took in Sunday papers to try to refute allegations that it failed in the provision of textbooks to Limpopo schools, reports Politicsweb. Read more >>
 [Matt Rowles] If there's any advice I'd give start-up businesses in our industry, or any industry for that matter - it is start as you mean to go on. Don't set precedents you don't mean to maintain in a bid to nail down new business; they'll only end up hating you for it in the long run. Read more >>
Branding
 [Simone Rossum] A number of South African brands can claim to be intrinsically South African. Lion matches, All Gold tomato sauce, Huletts Sugar, Koo Baked Beans and Ouma Rusks come to mind. However, truly iconic brand status is usually reserved for international brands like Apple, Mercedes and TagHeuer. They're embedded in our culture and our consciousness as true icons. Read more >>
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CSI
 [Maja Rode] On Sunday, 7 October 2012, I was one of 20 000 runners that traversed the substantial divide between Sandton and Alexandra as part of Nike's ' We Run Jozi' 10km race. Despite the impeccable organisation, challenging route and fantastic vibe, crossing the finish line left me feeling strangely empty. Read more >>
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[Phakamisa Ndzamela] News outlets moving into the digital space need to come up with ways to engage readers personally and on a one-on-one basis if they want to understand their customers content needs and wants. Read more >>
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 [Melody Maker] The scandal about social media consulting firms buying fake followers to boost their own social media profiles as well as those of their clients is sad but not unexpected. Read more >>
Education & training
Events & conferencing |  |
 [Chris Moerdyk: @chrismoerdyk] There are two definite trends taking place in the world today and its going to be interesting to see which of those ends up being the most successful. Read more >>
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Exhibitions |  |
Magazines
Media
 [Phakamisa Ndzamela] The editorial costs of Business Day‚ Financial Mail and Summit TV are R85m a year and likely to rise to R100m over the next five years‚ BDFM publisher Peter Bruce said on Wednesday, 10 October 2012. Read more >>
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 From 1 January 2013, the African Press Organisation (APO) becomes the sole pan-African press release wire, as it terminates its partnership with PR Newswire. Read more >>
 [Sandra Roberts] Are journalists prepared for all Twitter offers? It's a question that needs to be asked, following the recent firing of a photographer by The Citizen for commenting on Twitter about an image that was altered. Read more >>
Mobile
 The latest issue of the NATIVE Mobile Report covers some important industry events - including the launch of iPhone 5 and the release of iOS6, the Loeries and the 4G race that is hotting up in SA. Read more >>
Newspapers
 [Gill Moodie: @grubstreetSA] Is the workers' trust that is aiming to acquire a stake in Independent Newspapers a crazy idea or could it actually fly? As the Irish parent company, Independent News & Media, is casting around for buyers for SA's largest newspaper group, Business Report's Ann Crotty tells Bizcommunity how the trust is working, why it's getting a better reception in SA than in Ireland and what she believes must be done to save the resource-starved South African group. Read more >>
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 [John Ginsberg] While the importance of having an online social media presence is becoming an increasingly critical form of consumer engagement and brand sustainability, businesses need to understand the potential repercussions of failing to manage their social media channels properly, especially during a crisis. Read more >>
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PR & communications
Printing
Production
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Publishing
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Recruitment
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A study arousing interest online found that checking Facebook or Twitter is more alluring than sex for most people immersed in Internet Age lifestyles. Read more >>
Sponsorship
 [Johanna McDowell] I arrived in New York City yesterday - 16-hour flight and then a four-hour delay at Kennedy Airport - their officials were on a go-slow - trying to prove a point ahead of the elections. Does that sound familiar? Read more >>[Johanna McDowell] I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 - 19 October 2012. It is a seriously busy agenda - and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet. Read more >>  The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working. Tell the World challenge in February 2012, received over 900 applications from 85 countries. The global communications challenge invited entrants to find innovative new ways to tell the story of overseas aid. Read more >> A new facility that will revolutionise the training and operations of newsrooms officially has opened at Nanyang Technological University (NTU) in Singapore. Jointly set up by NTU and the World Association of Newspapers and News Publishers (WAN-IFRA), Newsplex Asia will be an inter-disciplinary news laboratory to train news professionals and journalists to work with emerging technologies. Read more >> KHARTOUM: A prominent Sudanese author on Thursday, 11 October 2012, accused state security agents of seizing his books from an international book fair in Khartoum. Read more >>
Marketing
 Kelly McGillivray's brand of chilli, Kelly's Revenge, has tongues wagging - and blistering if you're not careful! As part of a series of features on Blue Mooners making their mark outside the business, we sat Kelly down for five minutes and got this exclusive interview with her. Read more >>Advertising
 Continuing a busy run of shooting, and a successful Loeries and Pendoring weekend, Dave has just completed two charming performance pieces set in an office of elves for Kalahari.com's Christmas season. Read more >>Branding
 [Robert Jameson] Change is both terrifying and exciting... but most importantly, it's inevitable. It is the driving force behind the growth that allows brands to capitalise on current and future market opportunities. But for marketers, change can be a tough task to tackle, especially when it comes to rebranding. Read more >> Tungsten has been commissioned to design and facilitate one of seven exclusive M dealers in the world in Zambesi Pretoria, with dynamic LED lighting and innovative branding throughout the dealership, creating a world-class facility for one of the best performance cars in the world. Read more >>CSI
 In 2010, OFM decided to make a contribution on behalf all their clients towards a project that assists those in need. The budget they would have allocated towards buying a small gift for their clients at the end of the year, was instead used as a contribution to a children's feeding scheme, Feed My Starving Children. Read more >>Design
 In a stylish ceremony held at Randlords in Braamfontein, the winners of the 2012 PG Bison 1.618 Awards were announced. Guests were wined and dined on the 22nd floor of South Point Towers with a spectacular view of the Jo'burg skyline. Read more >>Digital
A host of top digital thinkers and marketing fundies gathered in Cape Town's prestigious City Hall for the highly-anticipated joint seating of parliament at the Digital Edge Live Show - National Assembly on Thursday, 4 October, presented by NATIVE and Living your Brand. Read more >> Africa Media Online was invited by the Google Cultural Institute earlier this year to become a key partner in the Google History Project, an initiative that showcases a collection of stories of important 20th century events. Read more >> In partnership with Gendel Strategic Marketing Group and the Mediashop, Habari Media has launched the first ever Facebook Logout Ad in South Africa. The innovative application is for Mango Airlines and is another 'first' for the brand. Read more >> Aqua, one of South Africa's largest and leading full-service, new media and digital agencies, has announced the appointment of Ray Connell as Head of Digital Media, Aqua Group, with immediate effect. Read more >>Education & training
 The Tertiary School in Business Administration (TSiBA) is extremely proud to announce that TSiBA graduate, Thokozile Mcopele, has received the prestigious Mandela Rhodes scholarship for 2013. Read more >>Events & conferencing
 The Johannesburg Big Band is a collection of the finest jazz and session musicians in South Africa. Formed in 2011 and run by its Musical Director, Adam Howard, through his company, Howard Music. Read more >>Exhibitions
 With much anticipation and excitement already surrounding the arrival of MamaMagic™, The Baby Expo to the Mother City from 2-4 November 2012 at the CTICC, MamaMagic tickets are now available exclusively from Computicket outlets. Read more >> Scan Display provides creative design and construction solutions for exhibitions and events. These abilities were showcased to maximum effect at the COP17 South African Climate Change Response Expo (CCR Expo) in 2011, resulting in the project's nomination as a finalist in the Live Event category at the recent 34th Loerie Awards. Read more >>EXSA's recognition of the industry's need to become more sustainable led to the development of the Green Awards. These awards will acknowledge and commend those exhibition organisers and stand builders who have successfully applied sustainable practices at their events. Read more >> The tenth Durban HOMEMAKERS Expo, held from 4-7 October at the Durban Exhibition Centre was again a roaring success, attracting 16 155 visitors. The expo's numbers have increased almost 10% and exhibitors were extremely happy with their overall show experience and many of them have business leads that will keep them busy for months to come. Read more >> After a very successful 2012 exhibition, Future Ed, The Education Show is looking to the future of not only its shows, but also the future of education itself. Read more >> Branding your next event or setting up the infrastructure for a road show need not cost a fortune in equipment, logistical costs and insurance. Whether you require a complex setup or a small system, FSD can provide an alternative solution on a rental basis, while solving many a headache for your brand or event managers. Read more >> Having been awarded the Best Consumer Exhibition of the Year (6 001sqm - 12 000sqm) from 2007 till 2011 by EXSA (Exhibitions Association of South Africa), MamaMagic, The Baby Expo is the top choice when it comes to everything to do with parenting and baby. Read more >>Mobile
After a year-long test phase Ornico is proud to announce the launch of its mobile advertising monitoring product, the first of its kind in South Africa, to join its array of television, radio, print, internet and outdoor advertising monitoring and analytical products. Read more >>Online media
BBC.com is outstripping local news sites in the battle for South Africa's eyeballs, according to the latest figures released by the DMMA's official measurement sub-contractor, Effective Measure. Read more >> Four regions, 12 markets, 49 countries, 21 verticals, thousands of ads, billions of impressions... huge sets of data have been crunched, processed and are now presented in the latest Global Benchmark report for 2012. Read more >>Out-of-home |  |
 Guerrilla IMC's recent anti litter campaign message has been a huge success, reaching thousands of South Africans and thanks to the viral properties of the internet, many like-minded internationals too. Read more >> Vehicle branding and transit media specialist, Graffiti, recently gave SABC radio station Ikwekwezi FM an eye-catching new look aboard six branded buses and six branded minibus taxi vehicles. Read more >> One of Guerrilla IMC's latest projects has not only dispelled the myth about 'drivers' right' boards being less impactful than 'drivers' left' but has also highlighted the need for "outdoor specific creative". Read more >> Provantage has announced the formation and launch of a new brand, Airport Ads, which will spearhead Provantage's airport advertising portfolio. Mzukisi Deliwe has been appointed General Manager of this division and will lead a specialised team of airport advertising professionals. Read more >>Production
 James O' Sullivan studied a BA in creative brand communications at Vega for three years, specialising in visual communication. He worked as an Art Director at Morris Jones for two years, during which time he completed a photography course at the College of Digital Photography. Read more >> In little more than a year Garon Campbell has rocketed to an exciting start in his career as a commercials director with Propeller Films. Apart from winning numerous awards for his honours year film school commercial, he has leapt into the industry directing numerous commercials for the South African and West African markets. Read more >>Publishing
 [Gary Bailey with Rakesh Sondhi] Succeed under Pressure is based on Gary Bailey's highly popular motivational talks, which are, in part, inspired by Sir Alex Ferguson's leadership abilities as manager of Manchester United, and the 25 years of research and global experience of Rakesh Sondhi. Read more >>Radio
 The matric dance has become a defining moment in the life of many young ladies. Margerite Schoeman's dream came true when she won the 'most talked-about' matric farewell dress competition on the Breakfast Club on OFM with her daring idea for a dress. Read more >>The Jenny Crwys-Williams show has managed to facilitate the rescue of six dogs who were in a bakkie that was stolen. Erica, who owns Beauty and the Tramp doggie parlour in Centurion, called into Jenny's show in a panic. Her bakkie, which was transporting six dogs from the parlour, had been stolen and Erica was distraught. Read more >>Research
 In most developing countries, including South Africa, print media is still prevalent - and relevant - but in South Africa, print advertising is seldom evaluated in terms of its effectiveness. So said researcher Marilu Smit at the recent annual conference of the Southern African Marketing Research Association (SAMRA) in Johannesburg. Read more >> If done right, the integration of game mechanics into market research, that is, 'gamification', could lead to improved engagement of research participants and thus better completion and return rates as well as better quality data - all worthy goals to strive for. Read more >>Nielsen's South Africa Mobile Insights study found that while Nokia maintained its lead of the mobile phone market, rival Blackberry was nominated by the largest number of respondents (48%) as the most likely handset choice for their next purchase. Read more >>Youth marketing
For many children in South Africa who are eager to learn, access to educational tools is unfortunately beyond their reach and many learners start the school year or term without so much as a pen. BIC understands the importance of education and is putting the power of the pen back into the hands of the youth, who are our future. Read more >>
| | Television | MTN | VW Polo GTI | CELL C | Kellogg's Corn Flakes | Cadbury PS |
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 More PRETORIA: Crime Line has welcomed the launch of the South African Police Service's 'Operation Duty Calls' festive season campaign and has pledged to continue providing the public with a 100% anonymous and safe service to blow the whistle on crime. Read more >> PRETORIA: National Treasury says it has noted Standard and Poor's (S&P) decision to downgrade South Africa's long term foreign currency credit rating to BBB from BBB+ and the long term local currency credit rating to A- from A. Read more >> PRETORIA: The Presidency has rejected the on-going campaign of linking every development around Nkandla village to President Jacob Zuma. Read more >>PRETORIA: Cabinet has noted with concern the unfortunate international macro-economic outlook, which has not left South Africa unscathed. Read more >> [Henrie Geyser: motoring editor] The top end of the compact SUV market is no longer the almost exclusive playing field of the three German badges because an impressive newcomer by the name of Infiniti is setting its sights on a slice of that lucrative market segment. Read more >> This is the most comprehensive Kinsey Report yet, - 64 vehicle in 8 categories. The categories are slightly different this year - and hopefully will prove to be satisfactory to both the public and manufacturers alike. Read more >> [Brian Berkman: contributing editor, travel] There is a dramatic change in scenery the moment you cross the Kei River and the coffee is good at that garage stop at the border so give yourself a few minutes to enjoy it. There are also braai (BBQ) facilities in the vicinity and you can buy meat and wood at the garage convenience store. Read more >> Low cost airline Mango's entire fleet, comprising six new-generation Boeing 737-800 aircraft, is now online. The G-Connect In-Flight Wi-Fi service has exceeded all expectations with over 250 GB of data usage supported by an above global average take-up rate of 8% during the installation period. Read more >> [Debbie Hathway] The eighth annual Baxter Dance Festival at the Baxter Theatre ends on Saturday and there are two more programmes to see. This platform for established and emerging dancers and choreographers this year comprised 50 pieces of varying dance styles performed by about 300 dancers. Read more >> [Eugene Yiga] "Music has been my outlet, my gift to all the lovers in this world," Michael Jackson once said. "Through it, my music, I know I will live forever." Well, based on Kenny Wizz's spectacular performance in HIStory II, the king of pop won't be going out of our lives any time soon. Read more >> American rapper, actor and host of the MTV show Pimp my Ride, Alvin Nathaniel Joiner, better known by his stage nameXzibit, will be playing a one-off performance in Joburg during the first week of December, 2012. The venue is yet to be confirmed. Read more >> [Daniel Dercksen] From its alluring title to its mutation from popular radio serial in the 1970s to television series and now film (and also novel), Leon van Nierop's Wolwedans In Die Skemer is melodrama in action. Read more >>- Partrick Carmody joins Wilder Valley - more info
- New appointment at Isilumko Media - more info
- New announcement at John Brown - more info
- Two new appointments to the Gullan&Gullan team - more info
- New appointment at Effective Measure - more info
Featured jobs Digital strategist with strong social media experience required urgently. www.artifact.co.za Read more >> |
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Firewater is looking for the greatest thing since the meme. We need a chess opponent for our developers who loves the world of social media and seo, content and controversy. Read more >>Mid level designer wanted. At least two years' agency exp. www.artifact.co.za Read more >>International media company recruiting experienced online sales executives to sell across ground breaking business-to-business digital platform, www.frontiermarketnetwork.com Read more >>The project manager will be part of the digital publishing unit which is responsible for designing, launching, and managing all digital products that serve our users and advertisers. Read more >>Film Store, a film, video and digital storage facility is seeking to employ a motivated, organised person with good administrative skills and financial sense to oversee this division of Greatstock. Read more >>Leading agency Exp is looking for an experienced operations director to run activations and events for a major account. Join an established and experienced team. Read more >>Freelance or perm copywriter with agency experience required - artifact.co.za Read more >>Global Africa Network, an international business-to-business media company, is recruiting a sales director to develop existing sales resources into a powerful print and online sales operation. Read more >>John Brown SA is part of the global John Brown Media Group. We seek to appoint a junior designer within the Edgars Club Magazine team. Read more >>Looking for exceptional designers experienced at conceptualising and executing in both print and digital mediums. Read more >>Experienced project manager/account manager required to manage busy through-the-line brand portfolio at Bester Burke in Cape Town. Read more >>HR manager with both experience and heart required to assist in the growth of a high purpose business - Raizcorp. Read more >>Media creditors clerk - temp position. Three - five years experience. Navision and Chase required plus strong on reconciliation. Read more >>Global Africa Network, an international media company, is recruiting business development managers to manage key accounts across Frontier Market Network, an international business-to-business digital platform. Read more >>Production supervisor needed for dynamic publishing company. Creativity, leadership and dedication is needed. Read more >>A leading agency Exp is looking for an experienced and energetic account manager for a major account in a challenging and exciting environment. Read more >>Exp is looking for an energetic person to join an established team. Be the central anchor to the team, providing assistance and support. Read more >>- Three day labour law in practice with Andrew Levy Nolwazi Africa - Midrand, 16 October
- Amazon open day DUO Marketing Communications - Johannesburg, 17 October
- IABC Conference - Cocktail Evening - Cape Town, 17 October
- Amazon Web Services Open Day DUO Marketing - Johannesburg, 17 October
- Beyond horizons - IABC Africa Conference IABC Africa - Cape Town, 17 October
- Telephone skills for receptionists Seminar Warehouse - Johannesburg, 18 October
- Media skills for executives Kwazi Communications - Johannesburg, 18 October
- Xtraordinary women networking session Xtraordinary Women - Cape Town, 19 October
- Glorious child care concert Gloriouschildcare - Johannesburg, 20 October
- iPhone film maker workshop Media-Academy - Cape Town, 20 October
"When it comes to principle a leader should stand like a rock. (via Boss of the Year)" - Trevor Munday "The winning brands are the ones using social media purposefully, efficiently and creatively, in line with their brand identities. (via warc)" - Adèle Gritten "Have a clear vision of where you are going and what you want to achieve and set clear objectives for your organisation. (via Boss of the Year)" - Dr John Maree "Contagion in marketing is all around us and always has been - yet it's tempting to believe that it was born in the age of the internet and social media. (via warc)" - David Penn "Believe those who are seeking the truth. Doubt those who find it. (via Good Reads)" - André Gide
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