Rebranded Megatron Federal reflects growing expansion

12 Oct 2012

Megatron Federal, historically positioned within the power generation, transmission and distribution business, has reportedly expanded rapidly over the past two years. The company now communicates to a wider, more diverse audience base across Africa and has rebranded itself as of October 2012 to appeal to this audience.

New logo

It has moved from its traditional role as a manufacturer and supplier of medium voltage equipment to a provider of end-to-end solutions, offering services in civil and construction, electrical and instrumentation, water, large-scale power and renewable energy. The company has invested in increasing manufacturing capacity and capability, which has led to a large, more diverse product range and the addition of new skill sets into the business. A series of acquisitions and strategic global partnerships has also led to the establishment of a dedicated telecommunications business unit.

Old logo

Brand encompasses three divisions

The company now consists of three business units: Power Products, Infrastructure Projects and Telecommunications. It was therefore imperative that the brand and message correctly reflected the new structure and service offerings.

The new look and feel, though simple, will deliver consistent messaging across divisions, will align with the relevant service offering and deliver a corporate experience to the expanding market.

Megatron Federal is a part of the JSE-listed, Ellies Holdings Limited group. For more, go to www.megatronfederal.com.