Johanna McDowell's blog

The inside track of AdForum's twice-annual World Summits

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings. Contact Johanna on tel +27 (0)10 594 0281, email her at and follow her on Twitter at @jomcdowell.
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[AdForum Worldwide Summit] Day four in the Big Apple
NEW YORK CITY: Day 4 of the 2012 AdForum Worldwide Summit was a jam-packed day and we met with a total of six agencies all over New York city.

Comments [2] [22 Oct 2012 10:19]

[AdForum Worldwide Summit] Day three in the Big Apple
NEW YORK CITY: It was a packed morning and evening for Day 3 of the 2012 AdForum Worldwide Summit. We got some time off (about two hours) in the afternoon for the consultants to catch their breath.

Comments [1] [18 Oct 2012 15:25]

[AdForum Worldwide Summit] Day two in the Big Apple
NEW YORK CITY: The morning of Day 2 at the 2012 AdForum Worldwide Summit was spent with two different digital, direct and CRM agencies – both with international networks and strong players in their markets.

Comments [2] [17 Oct 2012 12:49]

[AdForum Worldwide Summit] Day one in the Big Apple
NEW YORK CITY: We ate a delicious dinner at the oldest (former) synagogue in New York, now an art gallery and event space - organised by Ogilvy, who had hosted us earlier that day for a presentation - as part of the 2012 AdForum Worldwide Summit.

Comments [3] [16 Oct 2012 13:23]

[AdForum Worldwide Summit] Preview from IAS
NEW YORK CITY: I arrived in New York City yesterday for the 2012 AdForum Worldwide Summit – a 16-hour flight and then a four-hour delay at Kennedy Airport - their officials were on a go-slow – trying to prove a point ahead of the elections. Does that sound familiar?

Comments [2] [15 Oct 2012 13:45]

[AdForum Worldwide Summit] The Big Apple, 14-19 October 2012
I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 – 19 October 2012. It is a seriously busy agenda – and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet.

Comments [1] [12 Oct 2012 11:31]

[AdForum Worldwide Summit] Day three in Paris
PARIS, FRANCE: The final day of the 2012 AdForum Worldwide Summit in Paris started on the roof of the Publicis building, with CEO Maurice Levy giving us his view of the communications world and his group from the vantage point of the Arc de Triomphe.

Comments [6] [24 Apr 2012 11:55]

[AdForum Worldwide Summit] Day two in Paris
PARIS, FRANCE: From 8am until 23.30pm, 30 consultants from all over the world visited and met with six agency groups throughout day two of the 2012 AdForum Worldwide Summit in Paris.

Comments [4] [20 Apr 2012 11:56]

[AdForum Worldwide Summit] Day one in Paris
PARIS, FRANCE: Day one of the AdForum Worldwide Summit in Paris, 18-20 April, started midday with a presentation at Ogilvy Paris and lunch. The focus for this first day has been luxury brands and those agencies which specialise in understanding those luxury brands. With Paris being the home of luxury, it all made total sense.

Comments [2] [19 Apr 2012 13:33]

[PR Russia Forum] Day two
MOSCOW, RUSSA: Day two of the IV PRRussia Forum started with a presentation from PR Society of America veteran Gerard Corbett. His topic was around evaluating PR people – either in corporate or agency environments.

[16 Apr 2012 12:01]

[PR Russia Forum] Day one
MOSCOW, RUSSIA: The Russian public relations industry has really only become established in the past 20 years; prior to that, it was politically impossible. As a result, it is still exploring many PR avenues that other countries passed through a while ago – including South Africa.

[13 Apr 2012 09:52]

[PR Russia Forum] A brief overview
MOSCOW, RUSSIA: Invited here to the IV PRRussia Forum in my official capacity as president of IPRA 2012, the topic being debated over two days is all about measurement of PR

[12 Apr 2012 12:43]

[AdForum Worldwide Summit] Last day in NYC
NEW YORK: Day five, Friday, 14 October 2011, was dominated by Dentsu and IPG. Dentsu West is the agency network outside of the Far East. It has a dot in Africa - Mozambique. But otherwise it is everywhere and growing fast.

Comments [8] [17 Oct 2011 09:31]

[AdForum Worldwide Summit] Day four in NYC
NEW YORK: Day four, Thursday 12 October 2011, was an interesting day. First stop was Lowe & Partners, which is rejuvenating itself. Impressive work presented and enjoyed by all.

Comments [2] [14 Oct 2011 11:44]

[AdForum Worldwide Summit] Day three in NYC
NEW YORK: An excellent morning (Wednesday, 12 October 2011) with McCann Worldgroup. We met with the McCann group leaders, as well the individual agencies MRM, Momentum and McCann Humancare (healthcare).

Comments [2] [13 Oct 2011 10:27]

[AdForum Worldwide Summit] Day two in NYC
NEW YORK: Five agencies, one workshop and an update on mobile marketing made day two, Tuesday, 11 October 2011, a hectic one this week. A Highlight was Johannes Leonardo, a conceptual agency - new style and intriguing, and the first start-up ever to be backed by the legendary Sir Martin Sorrell. I’m delighted that the one partner, Jan Jacobs, is a South African.

Comments [3] [12 Oct 2011 12:21]

[AdForum Worldwide Summit] Day one in NYC
NEW YORK: Monday, 10 October 2011: a mixed day of new, reinvented and old-style agencies. A great start to the week, although we did not pace ourselves, thanks to the spectacular dinner organised by JWT.

[11 Oct 2011 13:16]

[AdForum Worldwide Summit] Arrival in NYC
NEW YORK: I arrived in New York City on Saturday, 8 October 2011, which has given me a chance to recover from a 16-hour flight and take in NYC before we embark on day one of the AdForm World Summit.

Comments [1] [10 Oct 2011 09:40]

[AdForum Worldwide Summit] Whom we’re meeting in NYC next week
IAS will be heading off to New York City at the end of this week for a week of agency visits, the latest trends in the world of marketing communications, and meetings with other consultants from all around the globe – 14 countries represented and 34 consultants at the last count. It promises to be a packed week of stimulating discussion and news and IAS will be blogging each day’s events as they happen here on

Comments [1] [04 Oct 2011 12:27]

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