Simone Rossum

Creative Director at Joe Public Shift
Location:Johannesburg, South Africa


Simone Rossum is the Creative Director at Joe Public Shift which recently won a Loeries Grand Prix for OFM within its first 12 months of business.
What makes a South African brand iconic?

A number of South African brands can claim to be intrinsically South African. Lion matches, All Gold tomato sauce, Huletts Sugar, Koo Baked Beans and Ouma Rusks come to mind. However, truly iconic brand status is usually reserved for international brands like Apple, Mercedes and TagHeuer. They're embedded in our culture and our consciousness as true icons.

By Simone Rossum 11 Oct 2012

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