Johanna McDowell's blog

The inside track of AdForum's twice-annual World Summits

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings. Contact Johanna on tel +27 (0)10 594 0281, email her at and follow her on Twitter at @jomcdowell.
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[AdForum Worldwide Summit] The Big Apple, 14-19 October 2012

12 Oct 2012 11:31:00
I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 – 19 October 2012. It is a seriously busy agenda – and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet.

A highlight this year will be the media agency afternoon on Tuesday 16 October, where we will be spending the whole afternoon with the folks from Group M.

Here are the details of the agenda and we will be meeting with the relevant local agencies in South Africa on our return to give a debrief on what we learned this time.

More from me on Sunday 14 October, when we all meet up as consultants – it is the biggest group ever on this summit – and a sign that our industry grows more relevant to agencies and clients each year.


For more:The AdForum Worldwide Summit is a unique and highly focused event for leading Agency Search consultants from markets around the world, to meet and interact with agency network CEO’s and management teams from all disciplines including creative, media, digital, PR, direct, marketing services and more.

Agencies that consultants will visit include: Ogilvy, Saatchi & Saatchi, Fred & Farid, Buzzman, Euro RSCG, BETC Network, Publicis Groupe, hosted by Group CEO Maurice Levy, Herezie, Proximity and BBDO

[12 Oct 2012 11:31]

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gelina frole
gelina frole
Group M guys are very talented and I keen to meet them.I eagerly wait of 16 oct.
Posted on 12 Oct 2012 12:24