World cup | Bizcommunity

World cup | Bizcommunity

News

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Loeries Creative Week

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach 11 hours

Tim Modise’s 30-year media legacy earns NWU honorary doctorate

Media

Tim Modise’s 30-year media legacy earns NWU honorary doctorate

1 day

Cricket World Cup '27 ticket demand explodes as 1m ballots flood in

Sport

Cricket World Cup '27 ticket demand explodes as 1m ballots flood in

1 day

Image source: DC Studio from

Advertising

Global ad spend set to hit $1.34tn in 2026 driven by AI and mega-events

1 day

Jonsson Workwear becomes front-of-shirt sponsor of World Test Champions, the Proteas

Sponsorship

Jonsson Workwear becomes front-of-shirt sponsor of World Test Champions, the Proteas

Issued by Jonsson Workwear 1 day

Cricket World Cup 2027 schedule set as India and Australia open in Cape Town

Sport

Cricket World Cup 2027 schedule set as India and Australia open in Cape Town

2 Oct 2026

Winners announced for the 2026 WesBank New Generation Awards

Digital

Winners announced for the 2026 WesBank New Generation Awards

Issued by WesBank New Generation Awards 29 Sep 2026

Source: Supplied. Willem le Roux, Head: Multi-Asset Solutions at Sanlam Investments Multi-Manager.

Markets & Investment

The Rassie Erasmus rule that could change how investors diversify

9 Sep 2026

#OrchidsandOnions

#Orchids&Onions: Glenlivet’s clumsy brand risk vs Airlink’s brand reward

Brendan Seery 2 Sep 2026

WesBank New Generation Awards announces 2026 finalists

Digital

WesBank New Generation Awards announces 2026 finalists

Issued by WesBank New Generation Awards 1 Sep 2026

How the Springbok Women became a force to be reckoned with

Sport

How the Springbok Women became a force to be reckoned with

27 Aug 2026

When is a personal post actually an advertisement?

Consumer Law

When is a personal post actually an advertisement?

Robyn Shepherd, Issued by SchoemanLaw 26 Aug 2026

Caxton Cup keeps SA’s marketers locked in throughout Fifa World Cup

Marketing

Caxton Cup keeps SA’s marketers locked in throughout Fifa World Cup

Issued by Caxton Media 24 Aug 2026

Source: Pexels.

Finance

Food inflation hits 16-year low

Katja Hamilton 19 Aug 2026

Levergy appointed as Liqui Moly's sponsorship agency for Rugby World Cup 2027

Sponsorship

Levergy appointed as Liqui Moly's sponsorship agency for Rugby World Cup 2027

Issued by Levergy 17 Aug 2026

Tourism Month puts domestic travel and digital growth in focus

Tourism & Travel

Tourism Month puts domestic travel and digital growth in focus

14 Aug 2026

Sponsorship

Sponsorships | From ritual to ROI, fans create loyalty, brand advocacy and commercial value

Uyanda Manana 13 Aug 2026

Major sporting events: SA's high-yield tourism investment

Tourism & Travel

Major sporting events: SA's high-yield tourism investment

Martin Wiest 12 Aug 2026

Advertising

Netflix says US ad commitments nearly doubled in upfront deals

11 Aug 2026

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Sport

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Issued by MultiChoice 31 Jul 2026

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Marketing

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Issued by Techsys Digital 31 Jul 2026

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

Sport

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

31 Jul 2026

Bafana Bafana drove South Africa’s World Cup media coverage before daily volumes fell 44.9% (Source image @ NovaNews )

Media

Fifa World Cup | Global in scale, but media attention remains intensely local

29 Jul 2026

Bafana Bafana's send-off at Standard Bank's headquarters in Rosebank, Johannesburg, on 27 May 2026 (Image supplied)

Sponsorship

A sports sponsorship evolution... from a logo to being part of the conversation

Dominique Baxewanos, Chabi Setsubi and Kavish Harisanker 30 Jul 2026

Sales

South Africans splashed out on sport, food and streaming during World Cup

27 Jul 2026

We Buy Cars' advert has stirred debate. Source: YouTube.

Advertising

Why everyone is talking about the latest WeBuyCars advert

Thegandra Naidoo 24 Jul 2026

Media

Sanef weighs in on FM, Currency lack of diversity

24 Jul 2026

KFC launches high-performance training camp for South Africa’s smallest cricketers to serve as the nation's backup team

Sport

KFC launches high-performance training camp for South Africa’s smallest cricketers to serve as the nation's backup team

Issued by KFC Africa 4 Jun 2026

Hisense SA backs youth football with Hands on the Future campaign

Sport

Hisense SA backs youth football with Hands on the Future campaign

23 Jul 2026

SA Chefs unveils junior squad for 2026 Culinary World Cup

Hospitality

SA Chefs unveils junior squad for 2026 Culinary World Cup

21 Jul 2026

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

Sport

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

20 Jul 2026

Branding

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 20 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

Inclusion, Empowerment & Social Justice

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 17 Jul 2026

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Sport

Adidas launches official Fifa World Cup 2026 Final match ball in SA

16 Jul 2026

Basetsana Kumalo, Bryan Habana and more to speak at the Mancosa Jacaranda FM Business Breakfast

Radio & Audio

Basetsana Kumalo, Bryan Habana and more to speak at the Mancosa Jacaranda FM Business Breakfast

Issued by Jacaranda FM 16 Jul 2026

Branding

What football taught me about purposeful procurement

Vicki Scheffel 16 Jul 2026

Promotions & Activations

From traditional sponsorship visibility to an immersive experience

16 Jul 2026

Castle Double Malt named title partner of Springboks-All Blacks rivalry

Sport

Castle Double Malt named title partner of Springboks-All Blacks rivalry

15 Jul 2026

If your campaigns aren't performing anymore, here's why

Digital

If your campaigns aren't performing anymore, here's why

Issued by AdBot 14 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

We've been measuring football success wrong

Sport

We've been measuring football success wrong

Issued by SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Travel

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Issued by MSL Group 13 Jul 2026

IShowSpeed to lead YouTube-Fifa creator match

Streaming

IShowSpeed to lead YouTube-Fifa creator match

10 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#OrchidsandOnions

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026