Tournament | Bizcommunity

Tournament | Bizcommunity

News

Advertising

Netflix says US ad commitments nearly doubled in upfront deals

11 hours

Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

Sport

Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

5 Aug 2026

Roblox game format for branded live tournaments launches

Digital

Roblox game format for branded live tournaments launches

3 Aug 2026

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Sport

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Issued by MultiChoice 31 Jul 2026

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Marketing

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Issued by Techsys Digital 31 Jul 2026

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

Sport

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

31 Jul 2026

Bafana Bafana drove South Africa’s World Cup media coverage before daily volumes fell 44.9% (Source image @ NovaNews )

Media

Fifa World Cup | Global in scale, but media attention remains intensely local

29 Jul 2026

Bafana Bafana's send-off at Standard Bank's headquarters in Rosebank, Johannesburg, on 27 May 2026 (Image supplied)

Sponsorship

A sports sponsorship evolution... from a logo to being part of the conversation

Dominique Baxewanos, Chabi Setsubi and Kavish Harisanker 30 Jul 2026

Champions crowned as DStv Schools Netball Challenge head to the United Kingdom

Sport

Champions crowned as DStv Schools Netball Challenge head to the United Kingdom

Issued by MultiChoice 28 Jul 2026

Sales

South Africans splashed out on sport, food and streaming during World Cup

27 Jul 2026

Hisense SA backs youth football with Hands on the Future campaign

Sport

Hisense SA backs youth football with Hands on the Future campaign

23 Jul 2026

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

Sport

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

20 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Sport

Adidas launches official Fifa World Cup 2026 Final match ball in SA

16 Jul 2026

Branding

What football taught me about purposeful procurement

Vicki Scheffel 16 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

We've been measuring football success wrong

Sport

We've been measuring football success wrong

Issued by SAB Corporate Fifa World Cup Campaign 13 Jul 2026

IShowSpeed to lead YouTube-Fifa creator match

Streaming

IShowSpeed to lead YouTube-Fifa creator match

10 Jul 2026

$TBWA\Coastal marks 14 years behind the Absa SuperSport Shootout Experience$

Events & Conferencing

TBWA\Coastal marks 14 years behind the Absa SuperSport Shootout Experience

Issued by TBWA 10 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Stella Artois serves up art and style with Wimbledon White Can launch

Events

Stella Artois serves up art and style with Wimbledon White Can launch

29 Jun 2026

CEM Africa returns to Cape Town as CX leaders tackle trust, AI and the future of CX

CRM, CX, UX

CEM Africa returns to Cape Town as CX leaders tackle trust, AI and the future of CX

Issued by CEM Africa Summit 29 Jun 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Stop chasing the moment. You were never the centre of it

Advertising

Stop chasing the moment. You were never the centre of it

Ingrid von Stein, Issued by Dentsu 25 Jun 2026

Sandile Mkhwanazi, head of community relations at Frogfoot Rise, explores how fibre connectivity is turning township homes into launchpads for gamers, creators and a new wave of digital earners

Media

Unlocking Kasi creativity: Fibre and the rise of SA’s digital earners

Sandile Mkhwanazi 18 Jun 2026

Reflection on the aspirations and voices of young people in South Africa

Youth Month

Reflection on the aspirations and voices of young people in South Africa

Issued by Media Development and Diversity Agency 17 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

Bafana Bafana take on Mexico tonight, Thursday, 11 June. Picture: The 2026 Fifa World Cup Bafana Bafana squad (Image @ Kaya 959

Digital

Fifa World Cup sees surge in search for Bafana Bafana

11 Jun 2026

Bestmed and DStv Schools Netball Challenge renew partnership to grow netball talent

Sport

Bestmed and DStv Schools Netball Challenge renew partnership to grow netball talent

Issued by MultiChoice 11 Jun 2026

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Streaming

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Issued by DStv 15 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

Media

Which SA brand or agency will win the Caxton Cup?

Issued by Caxton Media 10 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

Fashion & Homeware

Levi’s launches Fifa World Cup 2026 Country Ringer Tees

5 Jun 2026

Leygonie retains South African BMX Freestyle title at Park Lines 2026

Sport

Leygonie retains South African BMX Freestyle title at Park Lines 2026

4 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

Sport

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

3 Jun 2026

SA’s Best BMX Freestyle riders head to JHB for 2026 National Championships

Events

SA’s Best BMX Freestyle riders head to JHB for 2026 National Championships

22 May 2026

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#OrchidsandOnions

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

Business leaders step onto the court to drive holistic change for South Africa’s youth at the CEO Padel Challenge

CSI & Philanthropy

Business leaders step onto the court to drive holistic change for South Africa’s youth at the CEO Padel Challenge

Issued by Medihelp 7 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Advertising

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)

PR & Communications

Can trust be measured in an AI world?

Lebo Madiba 4 May 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Promotions & Activations

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Issued by MSports Marketing 29 Apr 2026