Segmentation | Bizcommunity

Segmentation | Bizcommunity

News

How South Africans are redefining what joy means

Research

How South Africans are redefining what joy means

Issued by KLA 15 Sep 2026

Artificial Intelligence

AI makes ad targeting routine, forcing brands to bet on creative

Natascha Torres 11 Sep 2026

Research

Field Force launches FieldIQ, a brand new market intelligence division

Issued by Field IQ 7 Sep 2026

Indian travellers seek more meaningful South African experiences

Tourism & Travel

Indian travellers seek more meaningful South African experiences

4 Sep 2026

Game Plan Consulting (GPC): Transforming player data into sustainable growth

Women's Month

Game Plan Consulting (GPC): Transforming player data into sustainable growth

Issued by Game Plan Consulting 17 Aug 2026

Warc and TikTok say brands need community intelligence to win with AI

Advertising

Warc and TikTok say brands need community intelligence to win with AI

15 Jul 2026

Why African marketing is moving beyond reach and demographics

Marketing

Why African marketing is moving beyond reach and demographics

Issued by Dentsu 15 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

AI is redefining personalisation in digital experience platforms

Artificial Intelligence

AI is redefining personalisation in digital experience platforms

Issued by Bluegrass Digital 13 Jul 2026

As AI rewrites the inbox, marketers are told to write for 2 readers

Marketing

As AI rewrites the inbox, marketers are told to write for 2 readers

Issued by Everlytic 13 Jul 2026

South Africa’s best emails take the spotlight in the 2026 You Mailed It Awards

Media

South Africa’s best emails take the spotlight in the 2026 You Mailed It Awards

Issued by Everlytic 7 Jul 2026

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Advertising

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Kabelo Kale, Issued by The Media Krate 29 Jun 2026

Richfield is reshaping business education with AI-ready curriculum

Higher Education

Richfield is reshaping business education with AI-ready curriculum

Issued by Richfield 19 Jun 2026

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

The 4 mindsets reshaping the SA car market

Commercial & Industrial

The 4 mindsets reshaping the SA car market

Jenni Pennacchini, Issued by KLA 10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

Marketing

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

Danette Breitenbach 4 Jun 2026

Guy Lundy, country manager, Spencer Stuart South Africa, asks if South Africa’s next CMOs will be data ethics stewards, or just growth drivers? (Image supplied)

Marketing

Will SA’s next CMOs be data ethics stewards, or just growth drivers?

2 Jun 2026

Marketing

Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

SMS + RCS + WhatsApp

Digital

SMS + RCS + WhatsApp

Issued by Celerity.chat 12 May 2026

Legacy car brands face growing pressure in South Africa

Dealers

Legacy car brands face growing pressure in South Africa

12 May 2026

EXCLUSIVE: The rise of AI-driven hyper-personalisation loyalty programmes

Banking & Finance

EXCLUSIVE: The rise of AI-driven hyper-personalisation loyalty programmes

Salomon Erasmus 10 Apr 2026

Global sports analytics leader Futures expands into Africa with CSA partnership

Media

Global sports analytics leader Futures expands into Africa with CSA partnership

Issued by Octagon 9 Apr 2026

Why relevance, not reach, is the real driver of email performance

Everlytic Communication Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Issued by Everlytic 7 Apr 2026

Africa is not just chatting; it is closing deals

Digital

Africa is not just chatting; it is closing deals

Megan du Toit, Issued by Dentsu 26 Mar 2026

Source: Pexels.

Insurance & Actuarial

Global conflicts reshape insurance risks for South Africa

Sandra Sithole and Raynold Tlhavani 17 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

Case Study: Behind Hungry Lion’s always-on digital network across Africa

Technology

Case Study: Behind Hungry Lion’s always-on digital network across Africa

10 Mar 2026

SA's retail growth stagnates even as economic indicators improve

Retail

SA's retail growth stagnates even as economic indicators improve

6 Mar 2026

The rise of pizza in South Africa amidst a shifting fast-food landscape

Research

The rise of pizza in South Africa amidst a shifting fast-food landscape

5 Mar 2026

Shoprite delivers 7.1% revenue growth amid festive deflation with customer-first strategy

Banking & Finance

Shoprite delivers 7.1% revenue growth amid festive deflation with customer-first strategy

3 Mar 2026

Inside the resilient R8bn South African pet care industry

Retail

Inside the resilient R8bn South African pet care industry

Johan van Jaarsveld 17 Feb 2026

Cape Union Mart and Offernet turn real-time weather into revenue

Advertising

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 26 Feb 2026

Michel van Rijmenant, Chimera Creative, CEO and creative director says the question facing creative agencies today isn’t whether technology will change our industry but whether creativity will remain central to shaping what comes next (Image supplied)

Advertising

#BizTrends2026 | Chimera Creative’s Michel van Rijmenant: A new renaissance of creativity

Michel van Rijmenant 12 Feb 2026

Behind Dis-Chem's Better Rewards: How fintech, real-time data and retail tech are redefining loyalty in SA

Retail

Behind Dis-Chem's Better Rewards: How fintech, real-time data and retail tech are redefining loyalty in SA

Evan-Lee Courie 11 Feb 2026

Beyond Points: AI rewrites the rules of retail loyalty

Retail Marketing

Beyond Points: AI rewrites the rules of retail loyalty

Mosa Ntwampe, Issued by Brave Group 4 Feb 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Medtech

Dr ChatGPT: What OpenAI’s foray into health and wellness means for healthcare marketing

Saul Marquez 14 Jan 2026

Public Health

Telling people to use antibiotics responsibly isn’t enough. What will work instead

Marina Joubert 22 Dec 2025

South Africa's Black Friday shows shift to disciplined, digital shopping

Retail

South Africa's Black Friday shows shift to disciplined, digital shopping

5 Dec 2025

Securing the smart fleet: Protecting South Africa’s logistics sector

Logistics & Transport

Securing the smart fleet: Protecting South Africa’s logistics sector

Doros Hadjizenonos 28 Nov 2025

Eighty20 reveals coffee consumption in SA on the rise despite soaring prices

FMCG

Eighty20 reveals coffee consumption in SA on the rise despite soaring prices

18 Nov 2025

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Direct Marketing

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Issued by Offernet 14 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Discover Euromonitor's Top Global Consumer Trends for 2026

Trends

Discover Euromonitor's Top Global Consumer Trends for 2026

5 Nov 2025

Sustainability and ethics - How South Africans see the future in 2025

ESG

Sustainability and ethics - How South Africans see the future in 2025

Issued by KLA 22 Oct 2025

Source: © 123rf Choosing the right research partner is now as complex as selecting your creative agency says IAS

Marketing & Media

Why smart marketers treat research selection like an agency pitch

21 Oct 2025

Family functionality tops South African car buyers' priorities in SA

Dealers

Family functionality tops South African car buyers' priorities in SA

Issued by KLA 9 Oct 2025

How Wonga transformed customer engagement and boosted customer acquisition with Braze

CRM, CX, UX

How Wonga transformed customer engagement and boosted customer acquisition with Braze

Issued by YOUKNOW Technologies 3 Oct 2025