Modern marketing | Bizcommunity

Modern marketing | Bizcommunity

News

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 2 days

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

The authenticity imperative: What FMCG brands need from marketing talent in 2026

Retail Marketing

The authenticity imperative: What FMCG brands need from marketing talent in 2026

Issued by Afrizan 29 May 2026

Uber Eats and Special US win Grand Effie at US 2026 Effie Awards for Football is for Food (Image supplied)

Advertising

Uber Eats wins US Effie Awards' Grand Effie

29 May 2026

3 AAA students take creativity from the classroom to the global stage

Advertising

3 AAA students take creativity from the classroom to the global stage

Issued by AAA School of Advertising 27 May 2026

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

Advertising

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

20 May 2026

The awards recognise marketing and supply talent in South Africa. Source: Supplied.

Marketing

IMM Institute names SA's top marketers and supply chain leaders

12 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Marketing

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

Effie invites brands to shape the next generation of marketing talent through Effie College

Advertising

Effie invites brands to shape the next generation of marketing talent through Effie College

Issued by Association for Communication and Advertising 23 Apr 2026

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Marketing

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Issued by Ogilvy South Africa 23 Apr 2026

ESG

#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal

Prof. Nkosivile Madinga 20 Apr 2026

2026 New Generation Awards open for early-bird entries

Marketing

2026 New Generation Awards open for early-bird entries

15 Apr 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Marketing

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Issued by AdHive Group 16 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

The power of creative side quests: From personal creative outlet to global Canva partnership

Advertising

The power of creative side quests: From personal creative outlet to global Canva partnership

Issued by Oliver 2 Mar 2026

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 11 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Omnicom's restructure: Who's in and who's out

Marketing & Media

Omnicom's restructure: Who's in and who's out

3 Dec 2025

FMCG

Tiger Brands launches refreshed corporate brand

Issued by Tiger Brands 28 Nov 2025

Ogilvy named Digital Agency Of The Year at the 2025 Smarties

Digital

Ogilvy named Digital Agency Of The Year at the 2025 Smarties

Issued by Ogilvy South Africa 26 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

Flash Gala case study highlights rising importance of branding in fresh produce

Agro-processing

Flash Gala case study highlights rising importance of branding in fresh produce

19 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

ESG

Work that matters: How OLC is turning brand purpose into real-world change

Issued by OLC Through The Line Communications 28 Oct 2025

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Loeries Creative Week

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Issued by Publicis Groupe Africa 20 Oct 2025

Algorithm Agency and Mobiclicks celebrate a New Generation Awards win for data-driven marketing

Marketing

Algorithm Agency and Mobiclicks celebrate a New Generation Awards win for data-driven marketing

Issued by Algorithm Agency 29 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

Advertising

WPP announces key global leadership appointments

5 Sep 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Kaya 959 launches groundbreaking Kaya Business Club

Radio & Audio

Kaya 959 launches groundbreaking Kaya Business Club

Issued by Kaya 959 8 Aug 2025

Effie South Africa announces 2025 grand jury in record-breaking entry year

Marketing

Effie South Africa announces 2025 grand jury in record-breaking entry year

Issued by Association for Communication and Advertising 7 Aug 2025

Record entries drive expansion of 2025 Effie Awards South Africa jury

Advertising

Record entries drive expansion of 2025 Effie Awards South Africa jury

Issued by Association for Communication and Advertising 15 Jul 2025

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Marketing

Daily Maverick’s Marketing Masterclass Series 2 is underway. Here’s what’s next.

Issued by Daily Maverick 14 Jul 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

Unifying customer data is key to winning digital consumers

CRM

Unifying customer data is key to winning digital consumers

Kunal Badiani 7 Jul 2025

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 4 Jul 2025

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

Advertising

End of an era as Mark Read announces retirement from WPP

9 Jun 2025