Media spend | Bizcommunity

Media spend | Bizcommunity

News

The answer economy is the best news challenger brands have had in a decade, says Jessica Jacobs, MD for Northern Europe and DACH at Incubeta (Image supplied)

Artificial Intelligence

The answer economy just doesn't care; 3 ways to move to AEO

Jessica Jacobs 5 Aug 2026

Why South Africa's plastic problem, not fizzy water, sold more Sodastream

Marketing

Why South Africa's plastic problem, not fizzy water, sold more Sodastream

Issued by Brave Group 31 Jul 2026

All the data. None of the answers

Marketing

All the data. None of the answers

Ryan Sauer, Issued by Redwood Analytics 29 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

Sharleen James is the managing director at Razor PR. Source: Supplied.

PR & Communications

Sharleen James | Why credibility is a C-Suite issue

Sharleen James 18 Jun 2026

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

Digital advertising's measurement problem is larger than the industry recognises

Digital

Digital advertising's measurement problem is larger than the industry recognises

Marc Dhalluin, Issued by TruthsetsOnline.com 11 Jun 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Commerce decides who wins. Full stop.

Marketing

Commerce decides who wins. Full stop.

Ansa Leighton-Buys, Issued by Dentsu 26 May 2026

Joe Public brings home a haul of Pencils and Merits at The One Show 2026

Advertising

Joe Public brings home a haul of Pencils and Merits at The One Show 2026

Issued by Joe Public 22 May 2026

The riskiest thing you can do is be ignorable

PR & Communications

The riskiest thing you can do is be ignorable

Johannes Keiper and Kabelo Ma, Issued by M+C Saatchi Abel 12 May 2026

Attention agency Connect is named number 2 top media agency to work for in South Africa

Media

Attention agency Connect is named number 2 top media agency to work for in South Africa

Issued by The Up&Up Group 6 May 2026

The Cape Town OOH opportunity: Closing the gap between spend and impact

OOH

The Cape Town OOH opportunity: Closing the gap between spend and impact

Issued by Tractor Outdoor 29 Apr 2026

Wendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinking

Marketing

Wendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinking

Wendy Bergsteedt 17 Apr 2026

Cape Union Mart and Offernet turn real-time weather into revenue

Advertising

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 26 Feb 2026

Marketing mix modelling is shifting from experimental to essential in SA

Marketing

Marketing mix modelling is shifting from experimental to essential in SA

Issued by Incubeta 12 Feb 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

How to build creative confidence

Advertising

How to build creative confidence

Issued by eatbigfish 23 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025

Joe Public turns street studs into street nipples for Breast Cancer UK

Advertising

Joe Public turns street studs into street nipples for Breast Cancer UK

Issued by Joe Public 8 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

Advertising

Warc report reveals ad spend surge reaching $1.17tn this year

26 Sep 2025

Kantar Media Reactions 2025: The great divide

Research

Kantar Media Reactions 2025: The great divide

Issued by Kantar 23 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

Cannes Lions

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

The cost of efficiency on quality

Media

The cost of efficiency on quality

Issued by Advertising Media Forum 30 Jul 2025

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

How dynamic creative is making ads smarter, faster and less boring

Advertising

How dynamic creative is making ads smarter, faster and less boring

Kyle van Rooi, Issued by Dentsu 15 Jul 2025

Mduduzi Sibeko has emerged as the new voice of Cepacol. Source: Supplied.

Advertising

South Africans choose the new voice of Cepacol

7 Jul 2025

Unifying customer data is key to winning digital consumers

CRM

Unifying customer data is key to winning digital consumers

Kunal Badiani 7 Jul 2025

Source: © La Petite Marseillanais Fresh from her trip to the Cannes Lions, Ann Nurock explores the two trends of the enduring power of human creativity and the rise of the creator economy

Cannes Lions

#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy

Ann Nurock 1 Jul 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

The hidden cost of dull, bland and boring

Media

The hidden cost of dull, bland and boring

Issued by MediaHeads 360 3 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by ASK AFRICA 28 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Marketing

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Issued by Dentsu 20 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Marketing

Irvine Partners and Measurebyte launch expert-guided communications maturity scorecard

Issued by Irvine Partners 26 Sep 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024