Data points | Bizcommunity

Data points | Bizcommunity

News

IP Law

Training AI with copyrighted books ruled ‘fair use’ in US: Implications for SA

Kate Beretta and Ashleigh Brink 10 Jul 2025

Source: © 123rf Sam Swaine, founder of Audibly, says podcasts have moved beyond a content trend to become a necessary growth engine for brands

Radio & Audio

Podcasts: From content trend to growth engine for brands

Sam Swaine 10 Jul 2025

Advertising

Absa unveils groundbreaking brand TVC exploring AI, identity, and the story behind the numbers

Issued by OnPoint PR 7 Jul 2025

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 4 Jul 2025

Strategy versus execution: What sets exceptional sports marketing agencies apart?

Sponsorship

Strategy versus execution: What sets exceptional sports marketing agencies apart?

Tracy Bredin, Issued by Playmakers Sponsorship and Marketing 1 Jul 2025

#YouthMonth: How 2 CAs built a tech startup to disrupt recruitment

ICT

#YouthMonth: How 2 CAs built a tech startup to disrupt recruitment

Imran Salie 30 Jun 2025

Sales

Edelman report: Smart thought leadership outperforms traditional B2B marketing

Karabo Ledwaba 27 Jun 2025

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

What every South African taxpayer should know this tax season

Taxation & Regulation

What every South African taxpayer should know this tax season

Issued by Tax Debt Compliance 13 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

The missed opportunity of not embracing geospatial science in trade area analysis

Digital

The missed opportunity of not embracing geospatial science in trade area analysis

Issued by AfriGIS 4 Jun 2025

White paper: Precision planning – how to build high-intent location-based campaigns

Media

White paper: Precision planning – how to build high-intent location-based campaigns

Issued by Vicinity Media 27 May 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 1 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Food, Water & Energy Security

Water security ever more important this World Rivers Day

Issued by WWF South Africa 28 Sep 2023

Liezel Jonkheid is director and founder of the Consumer Psychology Lab. Source: Supplied.

CRM, CX, UX

The hidden pitfalls of relying solely on NPS and CSAT scores

Liezel Jonkheid 12 Mar 2025

Source: Supplied. Michael Bowren, co-founder of Finch Technologies.

Fintech

Unmasking fraudsters: real-time data changes the credit game

13 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

Source: Supplied. John Loos, senior economist at FNB Commercial Property Finance.

Property

Interest-rate cuts hint at a revival in residential construction for 2025

John Loos 25 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Peter Andrew, CEO, CCI South Africa

Trends

#BizTrends2025: BPO industry ready for transformation

Peter Andrew 20 Jan 2025

Elevating excellence in people practices - Momentum Group certified as Top Employer for 2025

HR & Management

Elevating excellence in people practices - Momentum Group certified as Top Employer for 2025

Issued by Momentum Group 16 Jan 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Marketing

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Ged Nooy 17 Jan 2025

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Healthcare

Are free smoothies worth your privacy? The hidden costs of fitness apps

10 Dec 2024

What changed in 2024? Company registrations are down by 67%

SMEs

What changed in 2024? Company registrations are down by 67%

Issued by Company Partners 9 Dec 2024

Wendy Tembedza & Bernadete Versfeld, partners at Webber Wentzel give five risks in the context of personalised marketing (Image supplied)

Marketing

5 risks of personalised marketing in the context of the PoPIA

Wendy Tembedza 5 Dec 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Markets & Investment

How can SA businesses maximise the benefits of a strong rand?

12 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Transport

AI-powered telematics poised to transform SA road safety

Justin Manson 25 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Data-rich loyalty programmes can boost retail businesses in SA

CRM

Data-rich loyalty programmes can boost retail businesses in SA

12 Sep 2024

Why retailers should consider embedded finance

Banking & Finance

Why retailers should consider embedded finance

12 Sep 2024

Source: Supplied. Marijke Coetzee, Vukile’s director of marketing and communications.

Property

How Vukile Property Fund attracts 220 million annual shopper visits

4 Sep 2024

Inclusive leadership in real estate: A pathway to better cities

Trends

Inclusive leadership in real estate: A pathway to better cities

Bathobile Chime, Issued by Catchwords 29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Why spatial data accuracy matters

Data & Analytics

Why spatial data accuracy matters

Issued by AfriGIS 26 Jun 2024

Careerbox is the starting point for many call centre careers in the local CCI base of operations in uMhlanga.

Services

BPO industry report says Africa is becoming global CXM hub

Lindsey Schutters 20 Jun 2024

Advertising

Pinterest sees accelerated advertising growth and Gen Z appeal

11 Jun 2024

The Salesforce World Tour attracted over 2,000 attendees.

Technology

Salesforce world tour comes to SA with $5.8bn growth projected

Lindsey Schutters 7 Jun 2024

Nedbank Happiness Survey reveals what makes South Africans happy

Wellness

Nedbank Happiness Survey reveals what makes South Africans happy

6 Jun 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Understanding marketing vs. advertising: Why businesses need both

Marketing

Understanding marketing vs. advertising: Why businesses need both

Issued by AAA School of Advertising 24 May 2024

Marketing

The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing

Issued by Kantar 15 May 2024

Image source: RF._.studio from

Trends

Jobs for young Africans: new data tool reveals trends and red flags

Katharina Fenz 2 May 2024

Image supplied. Joe Hamman, director of Novus Group, outlines steps to choosing the correct media monitoring tools for your business or agency

Media

6 steps to choose the correct media monitoring tools

Joe Hamman 18 Apr 2024