Advertising budget | Bizcommunity

Advertising budget | Bizcommunity

News

Atzaró Okavango generates over R5.4m in revenue through strategic Google Ads campaign

Marketing

Atzaró Okavango generates over R5.4m in revenue through strategic Google Ads campaign

Issued by Cape Marketing Agency 5 Jun 2026

How to beat the odds in your first year of business

SMEs

How to beat the odds in your first year of business

Jeremy Lang, Issued by Business Partners Limited 24 Feb 2026

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Source: © 123rf Key takeaways were shared at the SA Social Media Landscape Report 2025 webinar on Thursday, 26 June

Social Media

SA Social Media Landscape Report 2025: Industry still putting its money where the people are

Danette Breitenbach 27 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Marketing

Shopping like a billionaire - What's the deal with Temu?

Karabo Ledwaba 19 Mar 2024

SA's traditional trade revolution: 4 must-know strategies for success

Retail

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

M-commerce is changing how retailers engage with its customers

E-commerce

M-commerce is changing how retailers engage with its customers

Evan-Lee Courie 23 Oct 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Big growth in South African companies advertising on Daily Investor

Online Media

Big growth in South African companies advertising on Daily Investor

Issued by Broad Media 9 May 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

How to give shoppers that last push to purchase

Marketing & Media

How to give shoppers that last push to purchase

Issued by MegaVision Media 31 Mar 2023

Marketing

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Advertising

How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Media

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Issued by Kantar 7 Sep 2022

#Entrepreneurshipissues: Business support crucial for the survival of community media in SA

Marketing & Media

#Entrepreneurshipissues: Business support crucial for the survival of community media in SA

Miranda Lusiba 14 Feb 2022

#PulpNonFiction: In search of utopia

#PulpNonFiction

#PulpNonFiction: In search of utopia

Bronwyn Williams 13 Dec 2021

#OrchidsandOnions: Going to extremes

#OrchidsandOnions

#OrchidsandOnions: Going to extremes

Brendan Seery 13 Jul 2021

5 ways SMEs and startups can optimise their advertising budget

Advertising

5 ways SMEs and startups can optimise their advertising budget

Jon Berkowitz & Elan Band 7 May 2021

Insourcing: Appreciate the up and downside before you take action

Marketing

Insourcing: Appreciate the up and downside before you take action

Issued by Advertising Media Forum 5 May 2021

PR vs Advertising: Which is ideal for marketing SMMEs?

PR & Communications

PR vs Advertising: Which is ideal for marketing SMMEs?

Mkhuseli Vangile 2 Mar 2021

Don't force customers to watch ads!

Advertising

Don't force customers to watch ads!

15 Feb 2021

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Marketing

Agency Scope Insights: Digital budget in Spain increases by 7% exceeding ATL

Johanna McDowell 28 Jan 2021

7 "secrets" marketers should know about YouTube in SA

Marketing

7 "secrets" marketers should know about YouTube in SA

Zanele Hlatshwayo & Ciarán Whitaker 23 Nov 2020

The power of networking and relationship-building

Entrepreneurship

The power of networking and relationship-building

Rachel Eleza 2 Oct 2020

Image source: .

Marketing

Five common mistakes marketers make in attributing conversions

Grant Lapping 7 Sep 2020

Welcome to the latest Monty Python fiasco

Advertising

Welcome to the latest Monty Python fiasco

Chris Brewer 21 May 2020

Advertising

Here's how much Coca-Cola spent on advertising in the last five years

5 Mar 2020

A scene from Dr Beal's presentation for Spark Media.

Research

The role of memory and media in converting consumers for brand growth

Leigh Andrews 18 Sep 2018

Advertising

The love story of an engine and a compass

Damon Stapleton 8 Aug 2018

Bank advertising: a hit-or-miss

Research

Bank advertising: a hit-or-miss

Jessica Tennant 1 Dec 2017

Cienpies Design © –

Research

Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Research indicates multiple reading occasions reduces cost per thousand

Research

Research indicates multiple reading occasions reduces cost per thousand

27 Sep 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa

Advertising

#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

Jessica Tennant 12 Jun 2017