Scopen Agency | Bizcommunity

Scopen Agency | Bizcommunity

News

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

Advertising

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

Issued by The Odd Number 31 Jul 2026

Marketing

The distinctiveness crisis: The tools are equal, the thinking is not

9 Jun 2026

Carat South Africa recognised as Scopen’s Best Media Agency to Work For

Media

Carat South Africa recognised as Scopen’s Best Media Agency to Work For

Issued by Dentsu 28 Apr 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Scopen is celebrating a decade in South Africa with an invitation-only anniversary event in Johannesburg on 24 February 2026 (Image source: © 123rf )

Marketing & Media

A decade of Insight: Scopen marks 10 years in SA

28 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

Scopen reveals South Africa's top campaigns and companies for 2025 (Image supplied)

Marketing

Scopen’s SA's top campaigns and companies 2025: Checkers dominates

4 Dec 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

Source: © 123rf One of three of Agency Scope's preliminary findings is AI. "Right now, AI feels like electricity in 1890. We know it will power everything, but most of us are still figuring out where to plug it in" - FMCG marketer

Marketing & Media

Agency Scope 2025's 3 preliminary findings: A glimpse into marketers’ changing expectations

15 Sep 2025

Source: © 123rf For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews

Marketing

Marketers make their voices heard, as Agency Scope participation almost quadruples

8 Jul 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Source: © 123rf Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance industry knowledge around new business activity in the advertising and communications sectors

Marketing

Scopen South Africa unveils creative and media agencies new business report

30 Jan 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Joe Public voted SA’s Best Agency To Work For

Advertising

Joe Public voted SA’s Best Agency To Work For

Issued by Joe Public 5 Apr 2024

Brave Group secures top position in client satisfaction

Marketing

Brave Group secures top position in client satisfaction

Issued by Brave Group 4 Mar 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world

Marketing & Media

Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women

Media

Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Marketer-agency relationships are lasting longer than before

Marketing & Media

Marketer-agency relationships are lasting longer than before

3 Aug 2021

Research

Agency Scope Insights: How client-agency relationships in Brazil and China compare

Johanna McDowell 29 Apr 2021

Agency Scope Insights: Deep, decisive and digital

Marketing

Agency Scope Insights: Deep, decisive and digital

Johanna McDowell 1 Apr 2021

Every agency dispenses advice, but it's a rare one that heeds it

OOH

Every agency dispenses advice, but it's a rare one that heeds it

Stuart Walsh 25 Jan 2021

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Marketing

Agency Scope Insights: Agencies in Brazil contribute 60% to marketer's business growth

Johanna McDowell 31 Dec 2020

Agency Scope Insights: Trends on the path to new world agility

Marketing

Agency Scope Insights: Trends on the path to new world agility

Johanna McDowell 26 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time

Marketing

Agency Scope Insights: Marketing in an unprecedented time

Johanna McDowell 29 Oct 2020

Agency Scope Insights: Tough times call for agile measures

Marketing

Agency Scope Insights: Tough times call for agile measures

Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers

Marketing

Agency Scope Insights: The road best travelled, how marketers choose service providers

Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Marketing

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Marketing

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Research

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch

Research

Agency Scope Insights: Media agencies to watch

Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch

Research

Agency Scope Insights: Creative agencies to watch

Johanna McDowell 2 Apr 2020

Image source: .

Research

Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Agency Scope Insights: Independent creative agencies to watch

Research

Agency Scope Insights: Independent creative agencies to watch

Johanna McDowell 26 Mar 2020

Image credit: Joshua Coleman on Unsplash.

Advertising

"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)

13 Aug 2019

Johanna McDowell, CEO of IAS and partner for Scopen Africa.

Research

What to expect from Agency Scope UK 2018/19

Leigh Andrews 3 Sep 2018

Challenges facing marketers and creative, media agencies

Research

Challenges facing marketers and creative, media agencies

31 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).

Research

Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

5 Jul 2018

South Africa on par when optimising the client-agency relationship

Research

South Africa on par when optimising the client-agency relationship

5 Jun 2018

Scopen global EO César Vacchiano with South African partner Johanna McDowell.

Marketing

Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"

Leigh Andrews 7 Feb 2018

Some of the House of Brave team.

Advertising

The true definition of ROI: Return on Investment, Ideas, Insight and Innovation

Leigh Andrews 19 Dec 2017

Alistair King and James Barty of King James Group.

Advertising

Scopen agency of the year King James on hitting the new year running

Leigh Andrews 18 Dec 2017

Team Demographica.

CRM, CX, UX

Get to grips with CX and the customer journey now, or else...

Leigh Andrews 7 Dec 2017

Scopen’s global CEO Cesar Vacchiano and Johanna McDowell of IAS.

CRM, CX, UX

Getting to grips with the Scopen Agency Scope 2017

Leigh Andrews 22 Nov 2017