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Marketing & Media South Africa

Results for Nielsen

News

Zimbabwe horticulture sees green shoots, targets $1bn exports
Agriculture
Zimbabwe horticulture sees green shoots, targets $1bn exports

Nyasha Chingono 17 Nov 2023

Source: © 123rf The Broadcast Research Council of South Africa's new Television Establishment Survey found that 65.5% of viewers watch through a TV set only
Marketing & Media
BRC updates TV Establishment Survey to reflect global trends

14 Nov 2023

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels
Marketing & Media
#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Source: © Airport Ads The World Out of Home Organization has announced its first in-person Africa Forum will take place from 11 to 13 March 2024 in Cape Town
Marketing & Media
World Out of Home Organization announces first in-person Africa Forum

31 Oct 2023

Nielsen Sports SA dives into women's sport in Africa
Lifestyle
Nielsen Sports SA dives into women's sport in Africa

6 Oct 2023

Source: © 123rf The Rams (Radio Audience Measurement) Amplify Reach & Frequency data has been released to the media and advertising industry
Marketing & Media
Rams Amplify Reach & Frequency data released to industry

8 Sep 2023

Source: © 123rf UJ's Dr Rukudzo Pamacheche gives three ways to elevate customer trust and confidence in a brand
Marketing & Media
3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Mike Smollan, Chief Growth Officer at Smollan
Retail
How trade marketing can be a win-win solution for B2B and B2C

Mike Smollan 16 Aug 2023

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz
Marketing & Media
#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

Karabo Ledwaba 20 Jun 2023

#Bookmarks2023: IAB South Africa 2023 Bookmark Awards sponsors announced
Marketing & Media
#Bookmarks2023: IAB South Africa 2023 Bookmark Awards sponsors announced

14 Jun 2023

From local to hyperlocal - Street-level media brightens up urban landscapes
Marketing & Media
From local to hyperlocal - Street-level media brightens up urban landscapes

Issued by Provantage 7 Jun 2023

The rise of the Visionet network: Large format digital screens take over SA airports
Marketing & Media
The rise of the Visionet network: Large format digital screens take over SA airports

Issued by Provantage 6 Jun 2023

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report
Marketing & Media
The serious business of sport in South Africa

1 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube
Marketing & Media
YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Source: © Omkar Patyane There are four crucial touch points where data can be used to lead influencer marketing
Marketing & Media
4 data touchpoints to lead influencer marketing

Casey Mantle 13 Apr 2023

RCL Foods to sell Vector Logistics business for R1.25bn
Retail
RCL Foods to sell Vector Logistics business for R1.25bn

29 Mar 2023

Total TV Share vs Broadcast TV Share
Marketing & Media
Total TV Share vs Broadcast TV Share

Issued by Advertising Media Forum 14 Feb 2023

Source:
Marketing & Media
#WorldRadioDay: Radio is still king

Bathulisile Shongwe 13 Feb 2023

Marketing & Media
Nielsen Sports South Africa appoints new directors

19 Jan 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens
Marketing & Media
Nielsen One Ads launches in US

5 Jan 2023

Source:
Marketing & Media
How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results
Marketing & Media
Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

Source: © Md Mahdi The Fifa World Cup this year will attract an estimated five billion viewers
Marketing & Media
Football influencer superstars: Increasing brands' reach of the Fifa World Cup

13 Oct 2022

Image supplied: Matt Richards, marketing director at Lactalis South Africa
Marketing & Media
#BehindtheSelfie: Matt Richards, marketing director at Lactalis South Africa

Emily Stander 12 Oct 2022

Source: Picture Supplied.
Marketing & Media
Trevor Noah brought a new perspective to TV satire - as well as a whole new audience

Gibson Ncube 4 Oct 2022

FMCG specialist Kylie Fitzpatrick joins Verve as global team expands
Marketing & Media
FMCG specialist Kylie Fitzpatrick joins Verve as global team expands

Issued by VERVE 21 Sep 2022

Long-term digital marketing - the winning strategy
Marketing & Media
Long-term digital marketing - the winning strategy

Issued by Broad Media 13 Sep 2022

Source: © Wavebreak Media Ltd
Marketing & Media
Nielsen brings scale for open web digital measurement to SA

10 Aug 2022

Image supplied: Claudelle Naidoo, MediaCom's newly appointed CEO
Marketing & Media
MediaCom appoints new South Africa CEO

25 Jul 2022

Source:
Marketing & Media
Nielsen's Advertising Intelligence Service launches Ad Intel Digital

20 Jul 2022

Source: © Yacht Charter Fleet The change this year in Cannes was visible, but is it simply what advertising is so good at: overpromises and sustainable fireworks without any real impact?
Marketing & Media
6 key takeaways from Cannes 2022

Thomas Kolster 28 Jun 2022

Source © scyther5 BRC has commissioned a new Television-only ES
Marketing & Media
TV-only Establishment Survey commissioned

23 Jun 2022

Source: © chrupka ACT Responsible and Nielsenlaunched the Corporate Responsibility in the global advertising industry report at Cannes
Marketing & Media
Do agencies recognise and engage responsibly?

22 Jun 2022

Source:
Marketing & Media
Customer referrals as a marketing tool

Heinrich Swanepoel 20 Jun 2022

The metaverse and the rise of homo virtualis
Marketing & Media
The metaverse and the rise of homo virtualis

Issued by Ebony+Ivory 8 Jun 2022

Massmart sustains private label investment as shoppers search for savings
Retail
Massmart sustains private label investment as shoppers search for savings

26 May 2022

Visionet launches at Cape Town International Airport
Marketing & Media
Visionet launches at Cape Town International Airport

25 May 2022

Source:
Marketing & Media
Esports sponsorships see significant increase

24 May 2022

#EcomAfrica: Is Big Retail missing out by not delivering to townships?
Finance
#EcomAfrica: Is Big Retail missing out by not delivering to townships?

Katja Hamilton 13 May 2022

Don't be relegated to 'flavour of the month' - find your relevance
Marketing & Media
Don't be relegated to 'flavour of the month' - find your relevance

Issued by IMC Conference 19 Apr 2022

Source: © scanrail
Marketing & Media
Nielsen enters agreement to be purchased for $15bn

30 Mar 2022

Racism in the advertising industry
Marketing & Media
Racism in the advertising industry

Bongani Gosa & Boitumelo Mohube 28 Mar 2022

How to drive customer growth through the power of WOM marketing
Marketing & Media
How to drive customer growth through the power of WOM marketing

8 Mar 2022

#LetsTalkDigital: Integrated marketing within digital transformation with Sadika Fakir
Marketing & Media
#LetsTalkDigital: Integrated marketing within digital transformation with Sadika Fakir

3 Mar 2022

Source: © goodluz
Retail
Top 3 beauty and personal care shopping trends

28 Dec 2021

Source: Getty
Retail
Delivering exponential value: A retail resolution for 2022

Jonathan Hurvitz 15 Dec 2021

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