Creative Strategies | Bizcommunity

Creative Strategies | Bizcommunity

News

The call is coming from inside the house. How to overcome silos to fast-track profits

Marketing

The call is coming from inside the house. How to overcome silos to fast-track profits

Jaco Lintvelt, Issued by Incubeta 21 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

PR & Communications

Larry Khumalo-MacArthur new MD and market lead Weber Shandwick African region

26 Mar 2025

AB InBev recognises Ogilvy as their leading creative partner for the second year in a row

Advertising

AB InBev recognises Ogilvy as their leading creative partner for the second year in a row

Issued by Ogilvy South Africa 12 Feb 2025

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Digital

Dentsu Influence launches to transform influencer marketing with AI and data-driven approach

Issued by Dentsu 17 Dec 2024

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Machine_ celebrates new client partnership with Private Property

Branding

Machine_ celebrates new client partnership with Private Property

Issued by Publicis Groupe Africa 15 Aug 2024

Female African creatives to lead conversations at Fame Week Africa

Events

Female African creatives to lead conversations at Fame Week Africa

13 Aug 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

Ex publicis duo redefines agency agility

Marketing

Ex publicis duo redefines agency agility

Issued by Usably 9 Jul 2024

4 reasons why CFOs love data-drive creative

Digital

4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Issued by Incubeta 26 Apr 2024

Call for entries: Hitting the mark Assegai Awards 2024

Direct Marketing

Call for entries: Hitting the mark Assegai Awards 2024

Issued by DMASA 8 Apr 2024

When did clients become advertisers? Unpopular opinion by a chief creative officer

Marketing

When did clients become advertisers? Unpopular opinion by a chief creative officer

Issued by Wetpaint Advertising 3 Apr 2024

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions

Cannes Lions

#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Navigating commercial real estate trends in 2023 and beyond

Trends

Navigating commercial real estate trends in 2023 and beyond

Brent Townes 24 Jul 2023

Hoorah secures Debonairs Pizza's digital creative account in a highly competitive pitch

PR & Communications

Hoorah secures Debonairs Pizza's digital creative account in a highly competitive pitch

Issued by Hoorah Digital 20 Jun 2023

The right skill for the right job: How enterprises can ace digital skills recruitment

Skills Training

The right skill for the right job: How enterprises can ace digital skills recruitment

Hani Raad, Issued by Clockwork 17 May 2023

Image supplied. African Bank’s Group chief marketing officer, Sbusiso Kumalo will highlight Africa as a creative force at Cannes 2023

Cannes Lions

Highlighting Africa as a creative force at Cannes 2023

11 May 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Research

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

PR & Communications

Propel launches AI powered assistant for PR professionals

8 Mar 2023

Insurance & Actuarial

Accessibility, adaptability key to insurance industry success in 2023

Edwin Theron 1 Feb 2023

Advertising

Marketing in an existential crisis

8 Aug 2022

PR & Communications

#PraisethePR: Sasha Kupritz from TenacityPR

Emily Stander 14 Dec 2021

Music education can aid skills development for the future workplace

Skills Training

Music education can aid skills development for the future workplace

28 Jul 2021

Design

Nice Shoes promotes Harv Glazer to ECD role

3 Mar 2021

Economic Future: The Tribulations, Triangulations and Transformations

Community

Economic Future: The Tribulations, Triangulations and Transformations

Naseem Javed 5 Feb 2021

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

Trends

#BizTrends2021: Reassessing media strategies to re-connect with consumers in 2021

Strini Naicker 25 Jan 2021

2021 media trends and predictions

Media

2021 media trends and predictions

Issued by Kantar 18 Nov 2020

Singing the South African national anthem, a call to stand united, as marketers and businesses pledge to start fixing tomorrow’s problems, today. Image supplied.

Marketing

#UJMarketingFit Experience: No ordinary marketing event!

Refiloe Khumalo 16 Oct 2019

The what, how and why of AI

ICT

The what, how and why of AI

4 Oct 2019

All the reasons why agencies should be at Loeries Woolworths Student Portfolio Day

Loeries Creative Week

All the reasons why agencies should be at Loeries Woolworths Student Portfolio Day

Issued by Woolworths 12 Aug 2019

Minister of Health, Zweli Mkhize

NHI

#BHF2019Conference: Minister outlines private sector's role in NHI

Nicci Botha 22 Jul 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Research

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Alex Grieve, executive creative director, AMV BBDO. Image supplied.

Advertising

Warc shares insights from the world's best campaigns

2 Apr 2019

Jury member Lennie Stern, head of creative and entertainment strategies, BETC Paris. Image supplied.

Research

Warc releases Effective Content Strategy Report 2018

19 Oct 2018

WeFuse - #ConnectingDigital

Digital

WeFuse - #ConnectingDigital

Issued by WeFuse 12 Dec 2017

#BizTrends2018: The in-store experience - an opportunity for brands

Trends

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

Promotions & Activations

Creating ‘big brand love' with the right activation partner

Kirsten Mercer, Issued by Provantage 29 Sep 2017

Property Development

Apple 'spaceship' nestled in Earthly oasis

14 Sep 2017

Ask and you shall receive in world of voice shopping

Technology

Ask and you shall receive in world of voice shopping

4 Sep 2017

New research indicates CMOs struggle to localise creative strategies

Research

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Seven ways PE managers can ride the current tough wave

Markets & Investment

Seven ways PE managers can ride the current tough wave

Debbie O'Hanlon 22 Jun 2017

Smit is just as friendly in real life as he is on screen!

Marketing

#BehindtheSelfie with... Andreas Smit

Leigh Andrews 21 Jun 2017

Path to purchase... OOH or POS?

OOH

Path to purchase... OOH or POS?

Issued by Provantage 20 Apr 2017

Conference creates dialogue between urban culture, big brands

Events & Conferencing

Conference creates dialogue between urban culture, big brands

3 Apr 2017

Emma Winchurch-Beale is 2017 President of the World Media Group

Events & Conferencing

Emma Winchurch-Beale is 2017 President of the World Media Group

17 Feb 2017

Technology

Tech show looks beyond 'smart', to new 'realities'

4 Jan 2017