CpG | Bizcommunity

CpG | Bizcommunity

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Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Financial Services

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Jon Jacobson, Issued by Omnisient 13 May 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

NIQ report reveals opportunities for private label FMCG growth in South Africa

Research

NIQ report reveals opportunities for private label FMCG growth in South Africa

Issued by NielsenIQ 24 Apr 2025

Ezra Ndolo promoted to managing director, dentsu Tanzania

Advertising

Ezra Ndolo promoted to managing director, dentsu Tanzania

Issued by Dentsu 1 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Marketing

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Issued by NielsenIQ 27 Mar 2025

Diary of a CMO: What’s the secret recipe to combat private label?

Research

Diary of a CMO: What’s the secret recipe to combat private label?

Issued by Kantar 25 Mar 2025

The future of digital commerce in the consumer packaged goods industry

Retail

The future of digital commerce in the consumer packaged goods industry

Setjhaba Molloyi & Lauren Samaai 4 Mar 2025

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

SA's beverage industry shows a thirst for growth and innovation

Food & bev. services

SA's beverage industry shows a thirst for growth and innovation

Brendan Grundlingh 28 Aug 2024

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

CRM, CX, UX

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

Issued by NielsenIQ 25 Jul 2024

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Marketing

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Issued by Association for Communication and Advertising 6 Jun 2024

Levergy has won Gold at the MENA region Warc Awards.

Advertising

Levergy and Telkom's #StandTall campaign wins Gold at MENA Warc Awards

22 May 2024

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

IMC Conference

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

Issued by IMC Conference 11 Apr 2024

Forecasting: the heartbeat of retailer decision-making

Retailers

Forecasting: the heartbeat of retailer decision-making

Moez Ali 11 Mar 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Agriculture – farming for the future with modernised systems

Agriculture

Agriculture – farming for the future with modernised systems

Clive Roberts 16 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

HPC – it’s all in the (traced and transparent) ingredients

Health & Beauty

HPC – it’s all in the (traced and transparent) ingredients

Olufunsho Ariyo 11 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

The future of Africa's Food & Beverage industry

Food & bev. services

The future of Africa's Food & Beverage industry

Clive Roberts 16 Oct 2023

State of the Retail Nation - The price is still not right for many South Africans

FMCG

State of the Retail Nation - The price is still not right for many South Africans

13 Sep 2023

Source: © 123rf Packaging design plays a valuable role in the consumer sales and ROI process at a retail level

Design

Packaging design: Playing a vital role in consumer sales and retail ROI

Issued by Just Design 22 Aug 2023

Source: © University of Pretoria Over 150,000 spazas across the country are conveniently located close to people's homes to serve customers

Informal Retailing

5 shifts in the informal trading landscape impacting the sector

Sheetal Patel and Mushambi Mutuma, Accenture in Africa 24 Jul 2023

Image supplied.

Marketing

First-time award for Nigeria in Warc Awards for Effectiveness 2023

15 Jun 2023

KWV names John Loomes as new CEO

FMCG

KWV names John Loomes as new CEO

18 May 2023

Driving the digitisation of dairy

FMCG

Driving the digitisation of dairy

Sasha Ramjathan 10 Mar 2023

Source © City A.M. WPP has released its full year and Q4 financial results showing a positive outlook for the industry

Marketing & Media

WPP 2022 results show positive outlook for the industry

24 Feb 2023

How focusing on both rights and obligations will benefit SA's construction sector

Construction & Engineering

How focusing on both rights and obligations will benefit SA's construction sector

Ian Massey 1 Feb 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

Marketing

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Tanzania's Ramani announces $32m Series A funding

Funding

Tanzania's Ramani announces $32m Series A funding

24 Nov 2022

Verve open social intelligence hub in Brighton and communities hub in Toronto

Research

Verve open social intelligence hub in Brighton and communities hub in Toronto

Issued by VERVE 23 Nov 2022

Senior research hires for Verve in Chicago, Sydney and London

Research

Senior research hires for Verve in Chicago, Sydney and London

Issued by VERVE 9 Nov 2022

Source: Supplied

Research

Are SA's promo-hungry shoppers in a state of economic denial?

19 Oct 2022

Health & Beauty

Ayr Wellness names David Goubert as its president

12 Oct 2022

Charl de Villiers, incoming Libstar CEO. Source: Supplied

FMCG

Libstar CEO Andries van Rensburg retires, successor named

12 Sep 2022

Responsible corporate citizenship in CPG: Proof is in the packaging

Packaging

Responsible corporate citizenship in CPG: Proof is in the packaging

28 Jun 2022

Enhancing product transparency in an age of social responsibility

NGO, NPO & Social Enterprise

Enhancing product transparency in an age of social responsibility

Craig Lebrau, Issued by Lebrau Press 30 May 2022