CPM | Bizcommunity

CPM | Bizcommunity

News

Why attention is replacing reach in media planning

Sales

Why attention is replacing reach in media planning

Sphiwe Mawhayi 4 Aug 2026

In-game branded content is not what most marketers think it is

Digital

In-game branded content is not what most marketers think it is

Issued by Reach Players 31 Jul 2026

Bizarre, but it’s happening: Your connected TV budget might be paying for a very attentive refrigerator

Advertising

Bizarre, but it’s happening: Your connected TV budget might be paying for a very attentive refrigerator

Marc Dhalluin, Issued by TruthsetsOnline.com 30 Jun 2026

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

Media

4 ways to measure what counts: Attention, not clicks

Natascha Torres 29 Jun 2026

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Sponsorship

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Issued by Reach Players 15 Jun 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

Film & Cinematography

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

Vol. 07 - Welcome to On the Dot Insights Newsletter

Printing

Vol. 07 - Welcome to On the Dot Insights Newsletter

Issued by On the Dot 30 Oct 2025

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

11 Feb 2026

Richard Lord, freelance media specialist, questions whether programmatic digital OOH (pDOOH) is just a gimmick (Image source: © Dark Sky

OOH

Is programmatic digital OOH (pDOOH) a gimmick?

Richard Lord 3 Feb 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

A look at how mid-market malls drive SA's retail economy

Retail Marketing

A look at how mid-market malls drive SA's retail economy

1 Dec 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

How to prepare your e-commerce business for peak retail season

E-commerce

How to prepare your e-commerce business for peak retail season

Issued by TDMC 4 Nov 2025

Unlocking the economic potential within South Africa’s township economy

Land & Property Law

Unlocking the economic potential within South Africa’s township economy

Kagiso Mahlangu, Issued by Irvine Partners 26 Sep 2025

Why media agencies still matter: Opportunity knocks

Media

Why media agencies still matter: Opportunity knocks

Paul Middleton, Issued by Ebony+Ivory 25 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

Source: © 123rf The African Marketing Confederation (AMC) has launched the Certified Professional Marketer (Africa) designation, a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments

Education

AMC launches Certified Professional Marketer for Africa specific to the continent

26 Aug 2025

How dynamic creative is making ads smarter, faster and less boring

Advertising

How dynamic creative is making ads smarter, faster and less boring

Kyle van Rooi, Issued by Dentsu 15 Jul 2025

Source: © 123rf Media Manager Africa (Pty) Ltd has released the latest Inflation Watch covering the year 2024...

Media

Inflation Watch for 2024: All media rates, performance and MIW Index increase

19 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Unlocking the power of attention economics

Digital

Unlocking the power of attention economics

Issued by Dentsu 4 Sep 2024

When every pixel matters: Optimising website space to benefit readers and generate revenue

Online Media

When every pixel matters: Optimising website space to benefit readers and generate revenue

Issued by Membrana Media 7 Feb 2024

Membrana Media is introducing an innovative Headline Video

Media

Membrana Media is introducing an innovative Headline Video

Issued by Membrana Media 16 Jan 2024

NightVision: Revolutionising campaign performance

Digital

NightVision: Revolutionising campaign performance

Issued by Dentsu 18 Jul 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

OOH

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

Load shedding is not a good enough reason to cut TV budgets

Advertising

Load shedding is not a good enough reason to cut TV budgets

Issued by Advertising Media Forum 2 Dec 2022

How to use YouTube advertising for your business

Online Media

How to use YouTube advertising for your business

Craig Lebrau, Issued by Lebrau Press 3 May 2022

Plan your new financial year resolutions

Marketing & Media

Plan your new financial year resolutions

Issued by Bizcommunity.com 10 Mar 2022

Advertising

Agile agencies are the future of advertising

Nevo Hadas 28 Sep 2021

The future of content streaming across Africa and the Middle East

Streaming

The future of content streaming across Africa and the Middle East

Henry Windridge 19 Mar 2021

Programmatic advertising in Africa - a friend or foe?

Advertising

Programmatic advertising in Africa - a friend or foe?

Musa Kalenga & Samuel Segun 11 Feb 2021

#MarketingMasterminds: Mondelez | Cadbury Dairy Milk | Generosity campaign

#MetaMarketingMasterminds

#MarketingMasterminds: Mondelez | Cadbury Dairy Milk | Generosity campaign

Issued by Meta 18 Jan 2021

A healthcare worker in a protective suit is seen at a quarantine and isolation centre in Johannesburg, South Africa.

Covid-19

How Covid-19 threatens efforts to contain HIV/Aids in South Africa

Nesri Padayatchi & Kogie Naidoo 21 Jul 2020

Media consumption through the roof but not followed by adspend

Media

Media consumption through the roof but not followed by adspend

Issued by Advertising Media Forum 29 Jun 2020

Location Bank releases industry leading insights and ROI dashboard

Digital

Location Bank releases industry leading insights and ROI dashboard

Issued by Location Bank 21 May 2020

Image credit: Vinicius Amano on Unsplash.

Social Media

Beyond the usual suspects: 6 alternative digital media platforms for South African brands

Grant Lapping 28 Oct 2019

Image credit: Thomas William on Unsplash.

Production

The right video for the right time

Travis Bussiahn 24 Oct 2019

Image credit: Alex Suprun on Unsplash.

Film & Cinematography

This is where your target market is. Where are you?

Travis Bussiahn 9 Oct 2019

Image credit: Vanilla Bear Films on Unsplash.

Advertising

Video, the new document: Where do you start?

Travis Bussiahn 1 Oct 2019

Duke's fake news campaign for Heart and Stroke Foundation more than just hot air

Digital

Duke's fake news campaign for Heart and Stroke Foundation more than just hot air

Issued by Duke Advertising 19 Sep 2019

Transit.TV unveils new look and feel

OOH

Transit.TV unveils new look and feel

Issued by Provantage 4 Sep 2019

Media Inflation Watch 2018 Jan-Dec results released

Research

Media Inflation Watch 2018 Jan-Dec results released

30 Apr 2019