Social Media Multimedia

Thandiwe Mathibela, general PR communications and stakeholder relations at South African Tourism, says Loeries Creative Week is a great stage for SAT.

Standard Bank's Fraud Gallery campaign is a great example of how an agency can use artificial intelligence (AI) cleverly and creatively.

Dove: Real TLC is a purposeful campaign for breast awareness that builds on a everyday habit of South African women.

Tilesh Bhaga, creative director of digital and innovation at VML, explains how agencies can use technology to their benefit and to amplify creativity.

Think of the engagement an advertisement gets because the music in the ad strikes a chord with the audience. In this episode of VML Birdwatching at the Loeries, Siya Metane, founder of SlikourOnLife, explains why music is so important in media and how music can define a creative piece of work's success.

The Vaseline Mntana ka Gogo campaign took South Africa by storm as it took poeple back to thier childhood. But what really surprised everyone was how the campaign resonated with people all over the world.

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry.".

Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore one of the most urgent cultural questions facing brands today: What happens when Gen Z decides you're not cool anymore?.

Last year’s Grand Effie winner Halo and client Pineapple show they are not a one-hit wonder, as they are awarded with the 2025 Gold Effie for Sustained Success - Products, Services.

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and how a campaign can bring about real societal change.

Winning a Gold Effie Award at the ACA Effie Awards held last month, Sanlam’s The F-Show with agency Accenture Song is a campaign that captured reach and impact through humour, and resonated with the market.

Kwa Coach in Klipspruit, Soweto, specialises in pork products. Although only in Soweto, it is known to Cape Town and Durban township residents, from social media and word of mouth.

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.