Branding Multimedia

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that common place television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived.

The findings of BCSA's inaugural Brand Barometer Marketing survey were launched at a cocktail function on 27 August at GIBS.

On Friday, 19 July, Brand Alive put on a 'launch spectacular' in Johannesburg to unveil a newly created brand within the Imperial Logistics Group. Dubbed "Resolve", the new operation merges group companies Volition and e-Logics and their associated businesses with some existing managed services capacity in the group.

Celebrity and social media parents gathered at The Westcliff Hotel in Johannesburg and The Mount Nelson in Cape Town to celebrate the launch of the new Huggies® Gold Boys & Girls.

The Association for Communication and Advertising's (ACA) 2013 APEX award winners were announced at the prestigious gala event held at the Vodadome at Vodacom World in Midrand last week.

Loom hosted the launch of the limited edition Nike Free Inneva Woven at its multi-brand street fashion shop along 4th Avenue in Parkhurst, Johannesburg.

It was love at first bite.

PocketMedia Solutions got its clients into the box to watch South Africa take on Pakistan on 17 March, St Patrick's Day, whilst generating awareness around Momentum and Bidvest's partnership with Cricket South Africa (CSA) to support breast cancer awareness.