Loom hosted the launch of the limited edition Nike Free Inneva Woven at its multi-brand street fashion shop along 4th Avenue in Parkhurst, Johannesburg.
The Free Inneva Woven forms part of Nike's Quickstrike collection, which means it's only made available to selected Nike retailers worldwide, and is supplied in extremely limited quantities.
The Free Inneva Woven trainer makes use of a hand-woven nylon upper that, when laced, acts as a complex 360-degree web that fully cradles and supports the foot. It features a a low-profile Free 5.0 sole, which makes it extremely lightweight. It is said that each hand-woven pair takes up to six hours to produce.
Loom's clientele and media partners were invited to an evening premier where they enjoyed Havana Club mojitos while We-Are-Awesome DJ'ed in-store.
For more information, visit www.facebook.com/LoomSA
Loom - Shop 22, Corner 4th Avenue and 10th Street, Parkhurst, Johannesburg. Tel: 011 447 4330.