Marketing Multimedia

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of The Lead Creative examines Cannes in terms of cultural nuance and global impact with Xolisa Dyeshana, chief creative officer of Joe Public, and the 2025 Cannes Lions Audio & Radio jury president, together with gold-winning agency Bananas, and its founder and chief creative officer, Saf Sindhi.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

Ann Nurock senior partner, Relationship Audits and Management and Rorisang Setlogelo MD and founder of Roth Media, a black-owned, female-owned agency share powerful insights about how every step of the value chain contributes to greater representation, sharing economies and the importance of female voices in boardrooms.

Watch now as 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group, Sechaba Motsieloa and chief evolution officer, Arc 8 Global, Ernst Kuhlmann discuss why, in marketing terms, human value is real value, in the 6th episode of Bizcommunity's video interview series.

Watch now as 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group, Sechaba Motsieloa and chief evolution officer, Arc 8 Global, Ernst Kuhlmann discuss why, in marketing terms, human value is real value, in the 6th episode of Bizcommunity's video interview series.

In the third episode of Bizcommunity and the Association for Communications and Advertising's video interview series, industry leaders Gareth Leck, group chief executive officer and co-founding partner of Joe Public United, Mpume Ngobese, managing director at Joe Public Connect, and Khensani Nobanda, group executive for marketing and corporate affairs for Nedbank discuss the creative value chain, procurement and marketing working towards common goals.