Production Multimedia

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

First Kiss tells the story of a young couple at a party, who spend their night trying to kiss but keep being interrupted. The final interruption turns a straightforward love story into a shocking road safety ad.

Petar Spiljevic, together with Owen Kessel Leo Burnett, created a commercial about the love of food and the simple beauty of sharing it.

A PSA produced for UNICEF by Rooftop Productions is bringing the plight of mothers giving birth to babies in conflict zones a lot closer to home for online audiences. Created as part of UNICEF's global #FightUnfair campaign, the piece met UNICEF's goal of creating relatable content for global social media audiences, becoming the best performing video on Facebook for the UN in 2015 with close to 12 million views online.

In yet another heavy-weight brand collab between Ogilvy Cape Town and Ola! Films' director Amy Allais, the new Castle Lite "Unlock Refreshment" Africa spot demanded the talents of someone with a sharp eye for detail and strong grasp of art direction.

For Blue Hive South Africa, Marc Sidelsky documents the 2016 Ford Ranger undergoing some of the world's toughest conditions, in a rugged and brutal 24-hour challenge.

For a change, Amy Allais took a backseat from being that guy, and made some ads celebrating that guy. The Tops Party Comrades are all sorts of real South African party people who share the unique ability to get the party started.

Arcade Content's Kyle Lewis directed Exodus, a nine-minute short film showcasing five tracks from South African rapper Riky Rick's gold-selling debut album, Family Values.

Erik van Wyk introduces another beautifully told story for Allegro Europe.

Director, scriptwriter and ex-advertising creative, Tebs Mosothoane of Propeller Films, has written and directed a heart-rending television commercial for the Kidney Beanz Trust, which supports children with severe kidney diseases....