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Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

How a single system helps signage companies

How a single system helps signage companies

Anton Oosthuizen, QuickEasy Software 14 Jan 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Digital signage: The future of content production is here

Digital signage: The future of content production is here

TQ Group 18 Dec 2024

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

Toy company Zuru innovates with in-store branding across major outlets

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

The African continent has five jury members represented on the Gerety Awards Grand Jury for 2025 - two from SA, and one each from Nigeria, Kenya and the Côte D'Ivoire (Image supplied)

5 Gerety Awards Grand Jury members for 2025 from the African continent

3 Dec 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Tractor Outdoor 28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

3 ways to unlock the power of commerce media

27 Nov 2024

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