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Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Actorvate Influencer Marketing 29 Jan 2025

#BizTrends2025: Grid Worldwide’s Clinton Bridgeford - The challenge of creativity in 2025

#BizTrends2025: Grid Worldwide’s Clinton Bridgeford - The challenge of creativity in 2025

Clinton Bridgeford 28 Jan 2025

Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

The Loeries Official Rankings 2024 have been released (Image supplied)

The Loeries Official Rankings 2024 released

27 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

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Spotting the signs: Avoiding fake PR gifting scams

24 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

Source: © World Kings Meta's platforms Facebook and Instagram, will no longer implement a fact-checking policy, instead relying on community notes

Meta's Zuckerberg's shift on fact-checking: A "sprint" to appease a new president?

Danette Breitenbach 16 Jan 2025

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

#BizTrends2025: PR Powerhouse’s Lebo Madiba - Breaking through in 2025: Trust, personalities, and the new rules of engagement

Lebo Madiba 16 Jan 2025

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