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EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

Source: © Campaign Asia Tiktok’s North American general manager, Sameer Singh has announced his resignation at a critical time for the platform in the US

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

Danette Breitenbach 6 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Trump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

Charity Ekezie dispels myths about Africa on social media. Source: Instagram.

Nigerian TikTok star Charity Ekezie uses hilarious skits to dispel ignorance about Africa

Rowland Chukwuemeka Amaefula 2 Jan 2025

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What does the X exodus to Bluesky mean for journalism?

Craig Robertson 27 Dec 2024

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

23 Dec 2024

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

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‘News influencers’ are racking up billions of views – and not checking their facts

Kelly Fincham 13 Dec 2024

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

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Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

How to stand out in a sea of influencers

How to stand out in a sea of influencers

Dentsu 12 Dec 2024

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