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Regine le Roux, founder and managing director, Reputation Matters, says the trend of brands issuing tongue-in-cheek “apology” notices written in the style of crisis communication misses the mark (Source: © 123rf )

The “Mock Apology” trend: A case of brands crying wolf

Regine le Roux 19 Nov 2025

Dale Hefer, CEO of the Nedbank IMC on stage at this year's Nedbank IMC. The official 2025 Nedbank IMC White Paper has been released (Image source: © IMC)

2025 Nedbank IMC White Paper: 5 calls to action for marketers

18 Nov 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

10 marketing trends for 2026

10 marketing trends for 2026

Kantar 18 Nov 2025

Source:

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising proves the importance of employee marketing with winning 5 Assegai Awards

Lobengula Advertising 18 Nov 2025

Influence or illusion

Influence or illusion

Jonty Fisher, Publicis Groupe Africa 18 Nov 2025

Leadership lessons from building an agency: How the Key brothers are shaping Moonsport

Leadership lessons from building an agency: How the Key brothers are shaping Moonsport

Moonsport 18 Nov 2025

Image credit: on Pexels

Why children must shape Africa’s digital future

Refilwe Mokoena and Anzio Jacobs 18 Nov 2025

Makazole Mapimpi stars in the new campaign. Source: Supplied.

Makazole Mapimpi leads J.C. Le Roux’s sparkling new campaign

17 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Vodacom’s official 2025 Summer Campaign launched the Radisson Red Hotel in Cape Town (Image supplied)

Influencer-driven campaign first of a kind for Vodacom

17 Nov 2025

Nando’s Oh What a Place!: From category noise to cultural signal

14 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Assegai Awards 2025 shine in a sold-out celebration of excellence

DMASA 14 Nov 2025

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