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As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

The rise of the new maestros: The challenger brands

Lebo Madiba 30 Apr 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Source:

From mention to movement: The influencer marketing evolution

30 Apr 2024

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 29 Apr 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Source: © 123rf Do awards still hold the value they did and are they worth the time and money needed to take part, asks Rogan Jansen, co-founder and creative director at the Cape Town based design studio DashDigital.

To enter awards or to not enter awards? That is the question...

Rogan Jansen 29 Apr 2024

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

4 reasons why CFOs love data-drive creative

4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Incubeta 26 Apr 2024

Generations lied but we can still play New Horizons to ensure others live the dream

Generations lied but we can still play New Horizons to ensure others live the dream

Atiyya Karodia 26 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Cannes Lions will partner with the Black Network again. Source: Cannes Lions.

Cannes Lions and The Black Network launch Black Out 2024

25 Apr 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

The competition is now open for entries. Source: Supplied.

Entries open for Bic Art Master Africa

25 Apr 2024

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