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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Africa 200 ranking reflects growing confidence of Pan-African brands

26 May 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

BrandMapp 26 May 2026

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NielsenIQ 22 May 2026

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

ASK AFRICA 19 May 2026

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

18 May 2026

On relationships, not results: What an 8.2 Radar survey really reflects

On relationships, not results: What an 8.2 Radar survey really reflects

Daniel Malherbe, Lumico 14 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar 14 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Legacy car brands face growing pressure in South Africa

Legacy car brands face growing pressure in South Africa

12 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

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