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Diary of a CMO: What’s marketing’s contribution to profit?

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Kantar 23 Apr 2025

Family-driven brand loyalty – the power of shared values

KLA 23 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

#BizTrends2025: Discovery CEO Hylton Kallner on the future of spending

15 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

How South Africa’s Gen Z is redefining financial wellness

How South Africa’s Gen Z is redefining financial wellness

KLA 2 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

IPRN public relations agencies forecast growth for 2025

IPRN public relations agencies forecast growth for 2025

MANGO-OMC 31 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

How the SA consumer class cuts costs

How the SA consumer class cuts costs

BrandMapp 27 Mar 2025

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

SAMRA 26 Mar 2025

Diary of a CMO: What’s the secret recipe to combat private label?

Diary of a CMO: What’s the secret recipe to combat private label?

Kantar 25 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

The digital roadmap of South Africa’s automotive market

The digital roadmap of South Africa’s automotive market

Rogerwilco 19 Mar 2025

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