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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

How the SA consumer class cuts costs

How the SA consumer class cuts costs

BrandMapp 27 Mar 2025

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

SAMRA 26 Mar 2025

Diary of a CMO: What’s the secret recipe to combat private label?

Diary of a CMO: What’s the secret recipe to combat private label?

Kantar 25 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Source: © 123rf In partnership with IFICA, Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey

Publicis Groupe and IFICA launch Africa's first internal communications benchmark report

19 Mar 2025

The digital roadmap of South Africa’s automotive market

The digital roadmap of South Africa’s automotive market

Rogerwilco 19 Mar 2025

Scopen has unveiled key trends from its first media agencies’ New Business Report in South Africa, which shows that South African media agencies participated in an average of 45 pitches last year (Image supplied)

South African media agencies compete for new business in 45 pitches annually

14 Mar 2025

The rise of social commerce

The rise of social commerce

KLA 14 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Ornico 7 Mar 2025

Samra Annual Conference 2025: Final call for paper submissions

Samra Annual Conference 2025: Final call for paper submissions

SAMRA 7 Mar 2025

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

KLA 5 Mar 2025

Who or what is designing your research brief?

Who or what is designing your research brief?

Livingfacts 26 Feb 2025

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